japie swanepoel saaci 2009
TRANSCRIPT
![Page 1: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/1.jpg)
Taking Control of Taking Control of your own your own
Online DestinyOnline Destiny
27 July 2009
![Page 2: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/2.jpg)
An online and mobile community where users upload, share and discover information, videos, photos, audio and
experiences.
![Page 3: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/3.jpg)
The Stats
1,6 billion internet users
Facebook: 240 million
10 million on mobile internet
1,7 m South Africans
6,5 million + in SA
+ 405 000 blog pageviews
![Page 4: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/4.jpg)
What tools are out there?
![Page 5: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/5.jpg)
So What?
![Page 6: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/6.jpg)
Take Charge of your own online destiny!
![Page 7: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/7.jpg)
![Page 8: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/8.jpg)
Your web site• Content MUST be
current and comprehensive
• Respond to enquiries
• always LINK to
• There MUST be a call to action
![Page 9: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/9.jpg)
Search Engines
• Sufficient and optimised copy
• Correct tagging of images
• always LINK from
• implement WebPR
![Page 10: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/10.jpg)
Blogging• Write about your
passion
• Update often
• Link to and from
• Allow comments and make comments
![Page 11: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/11.jpg)
Twitter• say what your
are passionate about
• add value
• follow people that add value to you
• link to your blog, website
![Page 12: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/12.jpg)
what else can be done?
•Pay Per Click advertising•Online PR and Link Building.•Social Media Marketing.•email marketing / communication
![Page 13: Japie Swanepoel Saaci 2009](https://reader035.vdocuments.net/reader035/viewer/2022062416/556420f6d8b42a69298b4cf8/html5/thumbnails/13.jpg)
Your Action Plan
•Strategy
•New / update web site
•CALL TO ACTION
•Be search engine friendly
•Blog , if you like!
•Tweet, if you can!