A Presentation On

Jaquar &co.ltd.Undergone on

Abhiyan marketing services pvt.ltd.On

Digital marketing transformation need of the businessPresented by:Sakshi Arora

Institutes NameIBS GURGAON

Transition of business

Digital marketing has changed the way business use to work. As each day passes digital marketing changes, new platforms, strategies and media are introduced & continuously evolving. In fact, in today’s business, it’s essential that a companies marketing department become media and research departments as well.

Big brands and organizations are using social media as a key component in their marketing strategies. These marketing strategies focus on engagement, which ends up playing a big role in the success of their marketing strategies.

The foundations of customer service are still the same: listen to the customer, the customer is always right, and always follow up. Other than that, though, everything has changed. Where your customers expect service has changed, too. Digitalization and the digital business are catalysts of change that are affecting the human-machine relationship and driving better customer outcomes.

Importance of Social media

Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships. These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it.

Success story of jaquar- Using

Social media as an important

tool

About Jaquar lighting….

Jaquar lighting is the subsidary of Jaquar& co. ltd. which is bath fittings brand. Jaquar lighting is the leading brand in lighting that sells lights and lamps, energy saving Fluorescent Tubelights, CFLs and LEDs.

Jaquar Ligting had co sponsored Pro Wrestling and wanted to promote the same on the web.

Abhiyan marketing services (p) ltd. an inbound marketing agency that jaquar works with advised them to use twitter as platform to gain synergy from the event sponsorship. The strategy was to generate interesting content and gain viwership.

SWOT analysis

Strengths

Strengths less cost of goods

Opportunity

Weakness

Weakness

Internal factors

Externalfactors

Positive Negative

Threats Low price alternates is a huge challenge that Jaquar has to tackle. It is also facing tough competition form other leading brands of the country.

The company has decades of operational experience. It has established brand name of Jaquar & co. limited

Jaquar products are highly priced as compared to its competitors.  Being a market leader, always under the scanner and public eye for any activity

It can expand its network worldwide by mergers and acquisitions as it carries a huge brand equity with it.

Solution…

Jaquar decided to sponsor Pro-wrestling league because Wrestling use one such event

which is popular & India generally wins the maximum number of medals in Olympics or

Asian Games or Common Wealth.So Jaquar decided to supports the event

Then Jaquar decided to start its twitter campaign with pro wrestling league with Jaquar

lighting which saw large amount of tweets and followers and saw huge curiosity among

viewers followed by celebrities tweeting. Twitter gave jaquar a surprisingly an efficient

way of keeping customer aware about whereabouts. The Abhiyan team the inbound

marketing agency that Jaquar works with use twitter to tweet about the tomorrow’s match

and tell people about the today’s match and also they created a buzz before the match

begins. Pretty soon people find they need to be on twitter to know about the updates of

match

Results….

The number of twitter followers swelled to more than 230 followers and 100000 impressions. Twitter help create bond with customers and it gave customer a chance to give valuable feedback. They created their own hashtag called #Chodo kal ki baatein which became very popular.

And created the buzz by tweeting about contests to participate with tweets such as

Share your favourite #ProWrestlingLeague moments with us. Tweet using #ChodoKalKeBate. Win couple tickets to Final #KhelFauladi (No Media)

Your chance to watch #ProWrestlingLeague Live! Tweet your favorite moments using #ChodoKalKeBate & win couple tickets to finals #KhelFauladi (No Media)

Key learning's….

Jaquar being one of the leading lighting brand leveraged their sales by successfully using Twitter as an important tool of social media. Using Twitter as the medium is the most commendable step they undertook. Jaquar could gauge the impact of Using Twitter as their medium and as a result attained their objectives.

Communicating: Twitter is a way to keep the followers up to date with current information about your business. Importantly, it lets followers communicate with you too.

Showing your brand's personality: Twitter gave chance to enhance the image of the company . Tweeting about the people and the brand's personality gives followers a sense of your business.

Twitter Campaign Review

#Chodo Kal ki baatein

Jaquar lighting tagline was Chodo Kal ki baatein and the tournament they were sponsoring was pro wrestling league. So how creatively Abhiyan used Chodo Kal ki baatein

Celebrity Tweets

Strategy: Here the Strategy was to Posting the Celebrity spotted during the match.The objective was to engage the followers of CelebritiesTweet Text: #ManojTiwari with #Salil Acharya in #ProWrestlingLeague #KhelFauladi #chhodokalkibaatein @Official_PWLTotal tweets: 16Impressions: 20,000+Engagements: 1000+Celebrities covered: Sonali Bendre, Virender Sehwag, Virat Kohli, Bobby Deol, Dharmendar, Malika Sheravat, Manoj Tiwari, Gaurav Kapoor, NS Sidhu, Khali

Sports person

Strategy: Here the strategy was to show sports person spotted during the match.

Objective: The objective was to engage the the followers of sports person

Sports person covered: Adeline Grey, Ritu Phogat, Babita Phogat, Vinesh Phogat, Geeta Phogat, Vijender Singh,Yogeshwar Dutt, Narsingh Yadav etc.

Tweet Activity