TEAM JARSJENNA Ehrensaft, ANDREW Lefeber, RACHAEL Vernon, SUZANNE Barnett

&

MADISON MARCH MADNESS

“Numbers & Dollars”

Madison March Madness

Shirts Sold: 13Sales: $143.98

Profit: 0

MobCraft Beer

Shirts Sold: 13Sales: $203.71

Profit: 0

Our Target-Customers For Madison March Madness:● UW Madison Basketball Fans● UW Student Population

For MobCraft:● MobCraft fans and customers● Students interested in local beer brewing ● MobCraft Bulk

Our designs

Colors Available: red, white, grey Colors Available: green, navy, royal blue, charcoal grey, redMens and Womens Style Available

Marketing & Selling Through posts…

FOR MARCH MADISON MADNESS:

● Focused on advertising the t-shirts immediately after Badger Basketball games leading up to the start of the NCAA Tournament

● “Fill-in the bracket with a permanent marker”● Offered two more colors after first cart didn’t sell● Posted on our personal pages, on the Wisconsin

Men’s Basketball page, etc.

FOR MOBCRAFT BEER:

● Emphasized MobCraft being a local, crowdsourced brewery and this was their first ever line of merchandise available with the company logo

● Highly advertised that 100% of profits would go to Restoring Hope Transplant House in Middleton, WI

● Offered an array of colors, and a mens and womens style t-shirt

● Posted on our personal pages and got Mobcraft to post on their FB page

● *Emailed local Madison homebrew clubs and Badger Brewing Association

FIRST POST:

FOLLOW-UP AND FINAL POST:

Challenges & Overcoming Them● Found out ‘March Madness’ is a copyrighted phrase by the NCAA; had to be careful with

whom/what organization we marketed to- Focused mainly on family and friends

● Since we had to ship our shirts before the end of the tournament people were not yet excited about March Madness

● MobCraft didn’t want to purchase a bulk order of t-shirts; they found the t-shirts too high of an expense since they’re still growing

- They still assisted by advertising on their FB page which has over 3,200 followers

● Feedback about overall price of t-shirts and shipping costs: too expensive- Advertised the option of pick-up, but customers still found the t-shirts expensive

especially with $6 shipping

Lessons Learned & Key Advice● Focus on who you already have a target market for instead of on an idea

- consider all personal relationships with companies, events, and organizations- consider groups that want to eliminate hassle of designing/making apparel

● Bulk customers are the most effective and efficient sources of profit- lessens $6 shipping fee- easier to hand deliver- overcomes the security concerns of the Underground Printing Website- people tend to jump on bandwagon for group orders

● Consider working with different t-shirt supplier who have lower shipping and base prices

- more secure looking website may lead to more customers