jason dawson, chief executive...visitor brand strategy create a strong positioning & brand...
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Jason Dawson, Chief Executive
Support the establishment of a visitor accommodation area, aquatic adventure park and tourism experiences
Creates tourism destination which delivers to the Hamilton & Waikato 2016 Tourism Opportunities Plan
Delivers beyond economic benefits – social, cultural and environmental well-being
Domestic International
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Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
$m
SEASONALITY: Visitor Spend
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19
$299 per night international delegate
$461 per night domestic delegate
International marketing alliance (IMA)
Waikato, Coromandel, Bay of Plenty, Taupō, Rotorua, Gisborne Tairāwhiti, Ruapehu, Hawke’s Bay
Te Awa Lakes will become the gateway and hub for Hamilton (Thermal Explorer Highway)
Kaka, Sanctuary Mountain Maungatautari
Waikato River Access and activate the Waikato River across the region
Visitor Brand Strategy Create a strong positioning & brand blueprint for Hamilton & Waikato
Hamilton City Riverfront Implement plans to revitalise the Waikato River to create a vibrant visitor hub
Home of Kiingitanga Create a region-wide plan and support for a range of Māori visitor experiences
Regional Major Events Strategy Develop Regional Major Events Strategy that further secures, develops, promotes and encourages events which generate financial and social benefits
Food tourism