J A S O N E N S I G N 3028 Horton Avenue m San Diego, CA 92103 m 303.809.8513 m jasonwestleyensign@gmail.com m linkedin.com/in/jaywestexperience

Accomplished strategic marketing professional with 16 years of visionary and versatile experience. Challenge-driven and successful leader who paves the way for brilliant creative, out-of-the-box thinking and unparalleled results. Proven ability to produce inspiring work that exceeds expectations, goals and overall objectives—delivering concurrent projects on time, on budget and on strategy. Natural and persuasive communicator, recognized for keen ability to energize and inspire individuals while showcasing a unique blend of big ideas and inventive solutions.

CO R E CO M P E T E N C I E S

• Transforming Innovative Creative Concepts into Revenue-Generating Results • Holistic Marketing Communications: research; strategy; planning; execution; brand development • Lead Generation: direct mail; advertising, including TV, radio and print; digital marketing; public relations (PR) • Sales Conversion: point-of-sale materials; sales kits; email campaigns; collateral suites; sales events; signage; gifting programs;

sales videos; mobile apps; website development • Relationship Marketing: loyalty programs; multi-client social media and email campaigns; newsletters; microsites; splash pages • Event Marketing: theme development; contract/vendor management and negotiations; planning, oversight and execution

PR O F E S S I O N A L H I S T O R Y

Mindstream Interactive, San Diego, CA Digital agency specializing in web development (user experience, visual design), media strategy (planning and buying), search marketing (SEM/SEO) and social media (content development and deployment) for CPG, QSR and franchise clients. Account Director 2015-2016 Supervised a team of three employees responsible for the agency’s two largest clients, Massage Envy and The UPS Store. Co-directed all client service oversight/management for the San Diego office.

• In less than one year increased the annual scope of work for Massage Envy by 337.5% (from $800K in 2015 to $3.5MM in 2016) positioning it as the agency’s largest client. Across the managed portfolio, effectively sold in more than $750,000 in incremental projects during the same time frame.

• Account lead for the Brightstar Care pitch, the agency’s largest client win in 2015 ($1MM+ annual spend).

Piston / A LEWIS Company, San Diego, CA Award-winning digital agency specializing in branding, creative, media strategy (planning and buying), search marketing (SEM/SEO) and analytics for CPG, technology, entertainment and travel clients. Account Supervisor 2014-2015 Sr. Account Executive 2013-2014 Lead account manager for the following clients: Intuit (Intuit Tax Online, Lacerte, ProSeries, QuickBooks), Yakult USA, Chico’s FAS (Chico’s, White House I Black Market, Soma), Experian, BikeBandit.com, Avoya Travel, and the National Alliance on Mental Illness (NAMI).

• Solely managed the agency’s largest creative account (Intuit) earning a promotion from Sr. Account Executive to Account Supervisor in one year (combined annual scopes of $1.5MM+). In 2014, the “Best Day Ever” campaign was awarded a bronze ADDY.

• Established the agency’s first LBGT outreach program for the 2014 San Diego Pride parade. Campaign materials for the “Out is In” program were awarded two bronze ADDYs.

• Volunteered to oversee and absorb management responsibilities for the agency’s pro-bono client, NAMI. Created “The Color Ball”, which resulted in a 300% increase in donations year-over-year. Creative materials for the local affiliate chapter have since been adopted by the national organization.

J A S O N E N S I G N 3028 Horton Avenue m San Diego, CA 92103 m 303.809.8513 m jasonwestleyensign@gmail.com m linkedin.com/in/jaywestexperience

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Epiphany, Inc., Denver, CO Boutique agency specializing in branding, relationship marketing and advertising for luxury and philanthropy clients. Account Supervisor 2011-2012 Account Manager 2010-2011 Supervised an account management team of four employees focused on the following clients: Montage Hotels & Resorts, Joseph Nicola, Destination Hotels & Resorts, Hyphen Fund Management, Getaway2Give, Resort2Kindness, and Jeremy Bloom’s Wish of a Lifetime.

• Solely managed the seven highest-revenue-grossing clients (combined annual retainers of $2MM+), earning a promotion from Account Manager to Account Supervisor in less than 12 months.

• Achieved six-figure cost savings for Montage Hotels & Resorts by consolidating print production efforts and creating efficiencies across four client organizations, ultimately securing additional client contracts equal to the cost savings produced.

• Strategic lead in the ongoing evolution of the Montage Hotels & Resorts corporate newsletter strategy, which was the highest revenue-generating initiative since the onset of the client relationship in 2010.

Global Events Partners (GEP), Washington, D.C. Destination Management Company (DMC) focused on the design and execution of regional special events in Washington DC, Baltimore and Northern Virginia. Director of Marketing Communications and Product Development 2008-2009 Supervised a team of three employees responsible for creative proposal development and budgeting. Solely managed the marketing operations for six GEP-owned companies, including GEP Atlanta, GEP Baltimore, GEP Philadelphia, GEP South Florida, GEP Utah and GEP Washington DC.

• Produced more than 500 client proposals for GEP Washington, DC, resulting in more than 300 contracted programs that exceeded the minimum profitability requirement by 5% (33% vs. 28%). Received executive accolades for excellence in team supervision and output.

Carlson Marketing Group (DBA: Aimia), Washington, D.C. Global full-service agency specializing in relationship marketing and advertising. Senior Account Executive 2007-2008 Senior client services team lead for the largest membership organization in the world, AARP. Recruited from RTC Relationship Marketing. Collaborated on client strategy and overall direction while managing daily operations and tactical execution for the following B2B and B2C clients: AARP Online Acquisition ($3.5MM annual budget), AARP.org ($3.5MM annual budget) and AARP Advocacy ($100K annual budget).

• Developed AARP’s first interactive advocacy website, thisissoridiculous.com. Client-set goals: achieve 500K petition signs and 1MM unique visitors in 30 days. Final result was more than 700K petition signs and 2MM unique visitors in 30 days.

AD D I T I O N A L EX P E R I E N C E

• Sole Proprietor –– Jay West Experience, Inc. • Freelance Videographer –– Jenny Lehman Film and Video (2007-2008) / Classic Moments Video Production (2006-2009) • Account Executive –– RTC Relationship Marketing (2006-2007) • Account Coordinator –– BBDO Detroit (2004-2006) • Escalations Supervisor –– OnStar/EDS (2002-2004) • Project Manager –– C. Lewis Shows and Events (2000-2002)

ED U C A T I O N

Bachelor of Arts, Advertising –– Michigan State University, East Lansing, MI (1997-2000)