jason papagan (@jpapagan) director of digital strategy communications & marketing
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Jason Papagan (@jpapagan) Director of Digital Strategy Communications & Marketing UNC Health Care Dana Harris (@DanaHarris20) Marketing & Communications Manager Communications & Marketing UNC Health Care. A Suite Approach to Mobile Apps. About UNC Health Care - PowerPoint PPT PresentationTRANSCRIPT
Jason Papagan (@jpapagan)
Director of Digital StrategyCommunications & MarketingUNC Health Care
Dana Harris (@DanaHarris20)
Marketing & Communications ManagerCommunications & MarketingUNC Health Care
A Suite Approach to Mobile AppsA Suite Approach to Mobile Apps
About UNC Health CareAbout UNC Health Care
Collectively, over 20k doctors, nurses, co-workersCollectively, over 20k doctors, nurses, co-workers Entities include Entities include
UNC Hospitals (Academic Medical Center)UNC Hospitals (Academic Medical Center) Six community hospitals, including Six community hospitals, including
Rex HealthcareRex Healthcare – – 660 Beds & 34k inpatients annually660 Beds & 34k inpatients annually Plus over 3,000 affiliated physiciansPlus over 3,000 affiliated physicians
UNC Health Care
““We need a mobile app.”We need a mobile app.”
““Ok.”Ok.”
““Ok.”Ok.”““Why?”Why?”
““every other hospital is coming out with an app.”every other hospital is coming out with an app.”
““every other hospital is coming out with an app.”every other hospital is coming out with an app.”
““we just need to be in that space.”we just need to be in that space.”
““every other hospital is coming out with an app.”every other hospital is coming out with an app.”
““we just need to be in that space.”we just need to be in that space.”
““people need to be able to access people need to be able to access our (our (locationslocations), ),
((physiciansphysicians), ), ((wait timeswait times), ),
((etc.etc.), in an app.”), in an app.”
MobileApp
MobileWebsite /
ResponsiveWebsite
Mobile App vs. Mobile Website / Responsive Website
““So… How should we So… How should we differentdifferentiateiate?”?”
Finding Information Finding Information (one-(one-off)off)
VS.VS.Providing and/or Providing and/or
enhancing a enhancing a recurringrecurring experienceexperience
• Targeted Patient Groups
• Targeted Patient Groups• Cancer Treatment
• Wellness Centers
• Birth Centers
• Blood Donors
• Heart & Vascular
• Bariatric Surgery
• Outpatient Rehab
• Etc.
Mobile App Criteria Mobile App Criteria
• Contains 1 or 2 unique features that enhance the patient experience
Mobile App CriteriaMobile App Criteria
• Contains 1 or 2 unique features that enhance the patient experience
• Is not a duplication of information/offerings better served on the mobile website
Mobile App CriteriaMobile App Criteria
• Contains 1 or 2 unique features that enhance the patient experience
• Is not a duplication of information/offerings better served on the mobile website
• Creates a recurring experience or addresses a recurring need
Mobile App CriteriaMobile App Criteria
• Contains 1 or 2 unique features that enhance the patient experience
• Is not a duplication of information/offerings better served on the mobile website
• Creates a recurring experience or addresses a recurring need
• Tailored to a specific patient group/service line• e.g. – cancer patients, wellness members,
expectant/new mothers…
Rex Cancer Care App
The Pilot…
Rex Cancer Care App
The Pilot…
Rex Cancer Care App
Rex Cancer Care App
Rex Cancer Care App
Rex Cancer Care App
Rex Cancer Care App
• Virtual Resource Center
Rex Cancer Care App
• Virtual Resource Center
Rex Cancer Care App
• Virtual Resource Center
Mobile Suite Future for the Health Care System
Cancer Care
Wellness Centers
Future Service Lines
UNC Health Care
Rex Healthcare
UNC Hospitals
High Point Regional
Johnston Health
Chatham
Caldwell
Pardee
Nash
Mobile App Suite