Jazz, being the #1 digital network of Pakistan and the leader of digital revolution, has a brand promise of “Success Always”, aiming to pave the way for a digital Pakistan, being not only your mentor but a friend i.e. frientor.

OUR VISION

OUR MISSIONEmpower millions more with the tools necessary to progress in an increasingly digital economy. From being the first operator to launch SMS in the country, to being the first to drive Pakistan into digitalization, we are proud of the journey that we have undertaken – and we’re just getting started!

25 YEAR LEGACY

2017Emergence of Jazz as both a powerful brand and an institution that impacts the lives of Pakistani’s

Mobilink - Warid merger completed making it the

largest, most effective and transparent merger of ICT

in Pakistan

2016

2019

Launch of #DigitalPakistan thought leadership campaign to make Pakistan a global force in technological innovation, while reaching 58 million customers

2018

Launch of JazzCash App and several others connecting millions of Pakistanis to critical financial services, entertain-ment and education among other services, while reaching 55 million customers

2015

40 million biometrical-ly verified customers

within the framework of the country’s

security directions2000First to launch SMS and make incoming calls free

SMSFREEINCOMING

Mobilink marks the launch of GSM services in Pakistan

1994

Mobilink emerges as the first prepaid brand of Pakistan

1998

2001Indigo launched: The first postpaid brand of Pakistan

Rs. 20 million donated to to set up two schools

Mobilink subscriber base reaching 20 million

customers

2003

Provision of services forcustomers both in local and regional languages

2004

Mobilink leads the market share with 5 million

subscribers

5 MILLION

2005

Rs. 5 million raised for the Mobilink Earthquake Relief Initiative

RS. 5 MILLION

2006SMS LITERACY

2007

Within a year, Mobilink’s subscriber base grows exponentially reaching

30 million customers

2008

SMS literacy programme rolled out to extend awareness amongst masses about education and auxiliary technology

PROGRAMME

2012

MobiCash, the first mobile payment transfer facility, was launched

2014Launch of the ‘Make Your Mark’ Campaign to link all

sustainability efforts via digital platforms

SMS BasedLiteracy Program

ICT EnhancementProgram

Entrepreneurism

Support Initiative

WE ARE A FAMILY OF60 MN & GROWING…

Being a family of 60 million+ loyal customers and for 25 years, we have maintained market leadership and established ourselves as digital thought leaders by providing cutting-edge, integrated communications solutions, creating the strongest brands, and offering the largest

portfolio of digital value-added services.

OUR PRODUCTS

DATA VAS B2BDIGITAL JAZZCASH

Jazz, bringing Jazz Super 4G and Jazz WiFi

Devices to facilitate consumers at every touch point of their

lives, is backed up by 4 consecutive OOKLA Speed Test Awards.

Jazz has a wide array of Value-Added Services making us larger than

life and more of a lifestyle brand namely;

JazzTunes, Jazz Discount Bazar, Jazz TV etc.

Our Digital team with the aim of digitization has multiple apps and platforms to offer like

JazzWorld, Jazz Kamyaab Kisaan, Jazz

Xlr8 etc.

Jazz Business offers customizable solutions

to almost every business problem out there, currently serving 25000+ certified

companies.

Staying true to Jazz’s thought leadership,

JazzCash is the leader of Digital Financial

Services and has grown to be a company that financially empowers over 6 million people

with JazzCash.

The generation of NOW believes in staying connected all the time, seamlessly. For them, life is all about living in the moment, capturing it and sharing it with the world. Precisely, they are firm believers of “show me as it happens”.

For our youth, life is all about having seamless access and experience to anything and everything. This is where Jazz is their ultimate enabler, providing them with this life at just the touch of their finger, every minute of every day.

Jazz, being a brand of the NOW generation, has everything from its products and services to its brand positioning and tonality geared towards catering to the digital youth of Pakistan.

BRAND OF THEYOUTH

BRAND PHILOSOPHY

“DUNYA KO BATAA DO”

Jazz understands that in addition to having a seamless connection, what is more important to the youth of today is staying motivated, passionate and wanting to achieve big things. But due to the lack of opportunities and guidance, they

easily get demotivated.

Even then, they are resilient and optimistic, believing that they will indeed make it happen somehow. This is where Jazz steps in, as their frientor (mentor yet friend), acting as an enabler to help them achieve their dreams and show the

world their true potential.

Essentially, this is the essence and philosophy behind our tagline;

A brand driven 360-marketing competition Allowing students from all disciplines tocompete and showcase their talents.The Case Study is going to be about Jazz asa brand of NOW. A one-in-a-lifetime opportunity for university studentsto have a first-hand experience to theDigital World of Jazz. 3 rounds – ONE BIG IDEA.One big Prize!

WHAT ISSURGE?

What will it take for YOUto switch to Jazz?Develop a 360 Degree Campaignaddressing the Challenge.

CHALLENGESTATEMENT:

PHASE 1ELEVATOR PITCHStudents upload a 3-slider elevator pitchonline as per the challenge statement.

Shortlisted ideas qualify for the phase 2.

PHASE 2UNIVERSITY PRESENTATIONSThe shortlisted teams present their ideasin further detail to the Jazz jury in theirparticular regions. The shortlisted teams qualifyfor the phase 3.

PHASE 3GRANDFINALEGrand Finale is the National Final in whichthe shortlisted teams from all over Pakistancompete head-on for the final prize and geta chance to implement their campaign inreal time.

PHASES

GRAND PRIZE TRIP TO DUBAI

Team of 3.

All disciplines and Majors are eligible. Students in a team need to be from thesame university. Age not above 25.

Juniors or Seniors (3rd year & 4th year).

ELIGIBILITY CRITERIA:

Jazz, being the No.1 digital brand of Pakistan, has been in the business for 25 years now. From pioneering the digital revolution in Pakistan to having the largest customer base, from numerous verticals to innumerable services, Jazz has done it all. Since it is such an old and experienced company, people have a perception of it being old-fashioned as well. To break this perception is where we want you guys! Jazz, although being 25 years old, is the Brand of the Youth. The challenge statement here is “What will it take for you to switch to Jazz”, “What will you do to ensure brand love in the people”. You being the youth and the future of Pakistan, what would be your big idea to ensure that everyone who is with you and comes after switches to Jazz and encapsulates immense brand love for Jazz? We want that one big idea of yours for the elevator pitch which could be the center of an epic campaign. For the elevator pitch, what is needed of you is to submit your BIG IDEA in the form of a PDF comprising of 3-slides as follows; Introduction Team Name Insights Big Idea Your BIG IDEA can be a guerilla campaign as well. However, this idea would in the next stage be required to get translated into an entire 360 marketing campaign. As for this stage, give us your BIG IDEA and the insights which led you and your team to decide that this is it! This is what would make Jazz perceived and believed as the Brand of the Youth and the Brand of NOW! Best of luck!

SURGE AWAY AND DUNYA KO BATAA DO!

CASE STUDY: ELEVATOR PITCH