1. Group Five Jimmy Brooks Kenneth Lenzi Andrew Tidwell Mechelle Evans Yang Zhao

2. JC Penneys MissionStatementWork and win together to achieve superior performance.

3. JC Penney-Eight WinningTogether Principles Associates - We value, develop and reward the contributions and talents of all associates. Integrity - We act only with the highest ethical standards. Performance - We provide coaching and feedback to perform at the highest level. Recognition - We celebrate the achievements of others. Teamwork - We win together through leadership, collaboration, open and honest communication, and respect. Quality - We strive for excellence in our work, products, and services. Innovation - We encourage creative thinking and intelligent risk taking. Community - We care about and are involved in our communities.

4. Debt CovenantsJC Penneys doesnt have any debt covenants

5. JC Penney StockJC Penney has one of the cheapest stocks compared to its competitors at $19.80There stock has gradually gotten worse over the past couple years while companys like Kohls and Macys have improved

6. Current Ratio 2.41 2.23 2.05 1.842008 2009 2010 2011

7. Quick Ratio 1.12 1.19 1.06 0.792008 2009 2010 2011

8. Cash Ratio 0.93 0.99 0.84 0.552008 2009 2010 2011

9. 7.60% 5.62% -3.21%2008 2010 2011

10. 1.89 1.85 1.63 1.392008 2009 2010 2011

11. Top three competitors

12. Debt to EquityThis means that for every dollar the company owns, itowes this value to its creditors. $1.85 $1.69 $1.17 $2.72

13. Current RatioThe ability of a company to meet its obligations thatfall due in the next year