JCPenney Mobile Website Case Study

http://www.urmobile.com

Customers are shopping with their mobile phones in hands. Not having a mobile website in not an option.

User can find store locations, phone numbers and directions.

More than 1,100 locations across the United States

Dynamic area where current deals can be flashed.

Opt-in Mobile Marketing

Customers can receive weekly coupons sent via text to their mobile phones.

Mobile Commerce

JCPenney is reaching out to customers in a new and innovative ways by engaging customers when they are in or near a JCPenney store.

Customers can easily find and purchase items directly from theirmobile phones.

Nice product categorization makes it easy for customers to find what they want

Gift Cards

The fastest way to shop for the perfect gift.

Customers can use JCPenney gift card at their online store as well as at their numerous department store locations.

Store Ads See the deals running in any store location

Videos Mobile videos of selected products

Track Order

Customers can shop and manage their orders using the mobile website

Customer Service Customer Self-Service and FAQ

http://www.urmobile.com/

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Your mobile strategy 

Ur mobile is not associated with JCPenney. This PPT is for information only.