GOAL: Launched October 18, 2016, Consumers were asked to Tweet or post to Instagram one original photo that shows how you make the Ludlow suit your own, along with the hashtags #howiludlow and #jcrewcontest to automatically receive one entry.

Judging Criteria: • Creativity/Originality (33%)• Quality of Submission (33%)• Fit to Contest Theme (34%)

SOLUTION: HelloWorld has provided Promotion Administration (legal, customer care winner experience, & prize fulfillment) services for J.Crew’s Instagram & Twitter programs since 2008- We go way back!

J.CREW MEN’S #howiludlow

GOAL: Launched October 4, 2016, Consumers were asked to Tweet or post to Instagram one original photo of your favorite Madewell shoes and where you’re walking in them, along with the hashtags #wellheeled and #contest to automatically receive one entry.

Judging Criteria: • Creativity/Originality (33%)• Quality of Submission (33%)• Fit to Contest Theme (34%)

SOLUTION: HelloWorld has provided Promotion Administration (legal, customer care winner experience, & prize fulfillment) services for Madewell’s Instagram & Twitter programs since 2008- We go way back!

MADEWELL’S #WELLHEELED