: J E A N N I E B O R I C H @ G M A I L . C O M

I O W A S T A T E U N I V E R S I T Y – A M E S , I O W A 2 0 0 9 – 2 0 1 3Bachelor of Liberal Studies

SENIOR MARKETING MANAGER (OCTOBER 2016 – PRESENT)LotLinx - Chicago, Illinois- Managed Hubspot for the creation of nurture campaigns, forms, lead scoring, workflows, email campaigns, social media, blogging, and landing pages.- Developed daily content for social media and blogging.- Managed budget and ads on Facebook. Ads averaged a 2-3% conversion rate.- Deployed weekly client emails and newsletters that went out to 77,000 contacts.- Coordinated and executed two monthly webinars for prospects. Webinars averaged around 180 registrants and achieved an average show rate between 45%-60%.- Managed a network of freelancers that included designers and copywriters.- Managed partnerships with agencies for the promotion of LotLinx through advertorials on partnership websites. Ads generated a 9-10% conversion rate.- Worked with Marketing Demand Specialist to devise campaigns for lead generation.- Spearheaded the company’s website redesign project.- Collaborated with clients to create case studies and videos for lead generation.- Created presentations for company leadership for speaking events.- Developed and designed collateral for company events including sells sheets, custom promotional materials, and collateral for our partners attending the event.

MARKETING MANAGER (APRIL 2015 – JULY 2016)Smokeball – Chicago, Illinois- Planned, executed, and evaluated the success of 15 company events.- Worked in Marketing Automation tools, HubSpot and Pardot, to develop nurture campaigns, newsletters, landing pages, and forms.- Managed between a $6,000-9,000 monthly social ad budget. Advertisements were listed on Facebook, Pinterest, Twitter, and LinkedIn.- Assisted in the execution of direct mail campaigns that initiated our sales cadence.- Guest blogged for prominent legal blogs such as Attorney at Work, Above the Law, ABA, Solo Practice University, and the Lawyerist.- In total, generated over 15 new whitepapers, guides, and tip sheets for the Smokeball resource page to use for lead generation.- Planned, promoted, and executed educational and product webinars for Smokeball.- Managed a network of freelancers that included designers, marketing agencies, writers, videographers, and list builders.- Produced case studies and professional client testimonial videos.- Executed a bi-weekly client newsletter that went out to 1,500 contacts.- Developed relationships with bar associations nationwide to manage ad placements and lead generation opportunities for Smokeball.

MARKETING COORDINATOR (SEPTEMBER 2014– APRIL 2015)Kickboard – Chicago, Illinois- Planned, developed, and coordinated 13 educational conferences.- Developed comprehensive marketing plan for 2015, including over 65 pieces of content such as playbooks, research briefs, blog posts, buyer’s guides, and videos.- Developed buyer’s persona maps and buyer’s journeys.- Worked extensively with clients, including coordinating mini Vimeo video series, four client webinars and presentations, and marketing case studies.- Developed emails for drip campaigns that resulted in 8-10% open rates.- Developed comprehensive field marketing plan to assist six sales staff.

MARKETING ASSOCIATE (FEBRUARY 2014 – SEPTEMBER 2014)First Associates – Chicago, Illinois- Managed company website and the creation of a mobile website.- Expanded our LinkedIn following by 35%, increased Facebook following by 200%, and increased Twitter following by 821% over a four-month period.

MARKETING MANAGER (MAY 2012-FEBRUARY 2014)SnapSense – Chicago, Illinois- Created marketing collateral and RFP reports.- Developed marketing and business development strategy with the CEO.- Created client pitches for CEO.- Established social media presence on Facebook, Twitter, and LinkedIn...

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J E A N M A R I E B O R I C H

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: 5 1 5 . 4 5 0 . 6 0 0 25 6 5 W E S T Q U I N C Y S T R E E T U N I T 6 0 9 C H I C A G O , I L

- Experienced user of Eloqua, Carb, Pardot, Act-On, Photoshop, Adobe InDesign, Wordpress, SPSS, Google Analytics, Nible, Salesforce, GoToWebianar, Google Apps, Microsoft Office, Facebook Business Manager, and Squarespace.