jean-marc lazard d'exalead - pioneering hypermedia - seo campus 2011
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Diving into the cloud with Search Based Applications
Jean-Marc Lazard – Head of Innovation Labs " Making Information sounds like Innovation "
Single users facing the cloud (the web scale challenge)
Performance & agility challenge Information volume, real time, distributed data
Usability challenge Conversational, contextual
3
Applications typology
Explore (business intelligence)
Control (competitive intelligence)
Discover (market intelligence)
Search & navigate • Keywords • Categorization • Analytics • Mashup 360°
Get the directions • Semantics • Clustering • Co-relations • Trusted queries
Connect the dots & Engage • Trends & pace
• Scoring & buzz
• Key Opinion Leaders
• Maps (geo, graphs)
Everyone needs a cockpit …
For search & discovery
Extended access to data
Qualified data
Consistent information
Senses-centric Immersive
Interactive
Intuitive
… adressing all digital issues
Customization
Socialization
Simplification
Don’t presuppose how people will reach
the target & get the information
Help people getting their ways
through semantic interactions
(Data sense & Immersive Virtuality)
Connect the dots with Search Based Applications
Deconstruct - Collect raw content (in-house or outside)
Molecular approach - Retrieve relevant data (from business items’ perspective)
Repurpose - Publish value-added information
Cloud : Big data
XML
Document
Transform
Analyze
• Crawling • Scrapping
Seman<cs Processing at web scale
Content Data
Informa<on
Retrieve
Audio speech tones …
Speech languages words …
Words keywords topics …
Shots detec5on tagging …
Images colors faces, text …
computing challenges
The Semantic Factory
Set of Documents
Cluster
Classify
Index
Document
Extract
Normalize
Meta Data
Text Language Processing
Detect En55es Rules Match
Web as a database – Restminer/Exatrack demo
Enrich navigation context – Wikifier demo
Multimedia example: video handling
Rich media (audio, images)
Rich content (audio, image, links, text, time-coded content)
Rich applications (multimedia repurposing)
Video – Voxalead demo
Hypermedia application – France24 experience
Images – exalead.images / Chromatik demo
Music – MuMa demo
Link the data – Sourcier/Constellations/C-Track
Search Based Innovation
Usability (context-based navigation, content recomendation)
Agillity (noSQL, cloud-native technologies)
Performance (scalability – business compliant cost model)