NISSAN GROUP OF AMERICA

Nissan Public Relations

3/28/15

TITAN “Truckumentary”

“Truckumentary” Teaser Video

Chronicle of the development of the TITAN, Nissan’s next-generation full-size pickup

Accompanying “first-person” essays (when appropriate)

Title was originally a placeholder

Answer:

15-part, short documentary

series

Question:

What is a “Truckumentary”?

“TRUCKUMENTARY” GOALS

• Show the American face of Nissan’s truck team

• Make our product relatable to truck buyers and enthusiasts

• Make our people relatable to truck buyers and enthusiasts

• Demonstrate the thought and effort that went into TITAN

• Establish Nissan’s credibility in a segment dominated by the domestics

• Tell the story of Nissan trucks in the U.S.

“TRUCKUMENTARY” TONE

• Narrative, people-focused

• Honest, open

• Reflective and candid

• Personal

• Occasionally self-critical

• Importance of “the journey”

WHAT IT COVERS

Design Engineering Testing

Customers People

NISSAN’S MEDIA CENTER

• Originally intended as an in-house media arm of Nissan

o Role has evolved

o Helps media to secure B-Roll and other visual assets

o Provides access to parts of the company that outsiders wouldn’t be privy to

INTER-DEPARTMENT COLLABORATION

TIMELINE/CHALLENGES

• Project started in June of 2014

• Hundreds, perhaps thousands of hours of labor per episode

• Getting the company to step outside its comfort zone

WHERE WE’VE BEEN

Boise, ID

Durango, CO

San Diego, CA

Upper Peninsula, MI

Stanfield, AZ

Telluride, CO

Fairbanks, AK

Farmington Hills, MI

Crown King, AZ

Anaheim, CA

Las Vegas, NV

Franklin, TN

Columbus, IN

Canton, MS

Decherd, TN

Beaumont, TX

EPISODES

Episode 1“Our Truck History”

Episode 2“The Quarterback”

Episode 3“Sketch Pad”

Episode 4“TITAN Tough”“Teaser”

Views: 52,574 Views: 35,197 Views: 85,866 Views: 48,438 Views: 82,221

WHERE IT LIVES

Nissan’s Media Site Nissan’s Consumer Site

WHERE IT LIVES

*Videos have been modified for Nissan’s social media channels

SIGNIFICANT PICKUP

Truck Trend Edmunds.com

Unique monthly visitors: 129,076

Unique monthly visitors: 5,838,608

SIGNIFICANT PICKUP

AutoBlog Jalopnik

Unique monthly visitors: 3,898,114

Unique monthly visitors: 3,858,037

UPCOMING EPISODES

Our partnership with Cummins /

Benefits of Diesel NVH Off-road Towing/capability

Kinship of TITAN with our

Commercial Vans

REACTION

#5: COLD WEATHER TESTING

Released: March 25th

THANK YOU