jed asturias - what goes around, comes around · 2018-08-29 · brand name assesments cardealogists...

what goes around, comes around

The amount of care that a car usually needs is frequently overlooked. In the demanding lives of people nowadays, it’s easy to make up one excuse to another when it comes to getting their cars serviced. Cars are a very important and often expensive investments. People rely too much on their cars to take them from one place to another, but cannot find the time to make sure their car has all the appropriate services done. We’re here to help people out in their busy lives.

We help people take care of their cars by performing maintenance on their cars, at the requested time and place of the customer. Customers are conveniently able to use an app or visit the website to make an appointment and track the status.

We make sure than you continue with your busy lifestyle without having to stop and think of having to get your car serviced as a burden. We take our time to ensure that your car is able to keep up with your fast paced lifestyle.

Core Values

Why

How

What

we do what we do

difference we make

we do what we do

We are the only car maintenance company that provides on-demand car care by performing car maintenance anywhere anytime for car owners with busy schedule and on the go who wants convenient car care.

Positioning Statement

Competitive Research

TAGLINE: On with life.CORE VALUES:

MISSION: HOW WE DO ITOur Mission is to build relationships that are consistent with our values and we strive to fulfill the needs of every customer. Our franchise has built a reputation on providing courteous, honest service. Our customers appreciate the way we do business, and we know you will too.

VISION: WHAT DIFFERENCE WE MAKETo ac t i ve l y pu r sue , i n coopera t ion wi t h t he corpora te o f f i ce o f Meineke Car Care Cen te r s L LC. , t he be t t e rmen t o f t he Meineke F ranch i se Sys tem, fo r t he bene f i t o f ou r member s and a l l conce rned.

WHY WE DO WHAT WE DOWe have excellent customer satisfaction ratings. We strive to do this by creating an environment, which develops the strengths and enhances the personal and professional abilities of each individual. Within this environment, we offer our employees a unique, exciting and enriching workplace. Our employees embrace our core values of integrity, respect, responsibility and growth. These are the cornerstones of our business.


TAGLINE: Cars like us. People love us.CORE VALUES:

MISSION: HOW WE DO ITPeople taking care of people… and their cars.

VISION: WHAT DIFFERENCE WE MAKEThe best place to shop and care for your car.

WHY WE DO WHAT WE DOThe right thing to do, is to do the right thing.We don’t sell, we solve.Work together, succeed together.Putting our customers first puts us in first place.Stable and loyal—it’s just how we were built.We won’t quit until it’s fixed.


TAGLINE: Trust the Midas Touch®CORE VALUES:

MISSION: HOW WE DO ITIn fac t , we guarantee* al l our work. And, we’re known for our l i fe t ime-guaranteed brake pads, shoes, muf f le rs and shocks and s t ru ts*. Our l imi ted l i fe t ime guarantee is val id for as long as you own your car.

VISION: WHAT DIFFERENCE WE MAKEYe s , w e a r e a c o m p a n y o n t h e m o v e , m o t i v a t e d b y t h e v a l u e s t h a t h a v e m a d e u s a s u c c e s s : t r u s t , s e r v i c e , r e l i a b i l i t y a n d t h e f a m o u s “ c u s t o m e r f i r s t ” c o m m i t m e n t t h a t b u i l t t h e M i d a s b r a n d .

WHY WE DO WHAT WE DOWe believe that auto care should be a hassle-free experience. For over 50 years, we have built trusted customer relationships based on Midas reliability and professional service. And because we know that quality parts and services are important to you, we stand behind them with our guarantees.


TAGLINE: Never IdleCORE VALUES:

MISSION: HOW WE DO ITWe are building the world’s leading engine and automotive maintenance business by bringing Hands on Expertise for the benefit of customers every day.

VISION: WHAT DIFFERENCE WE MAKESince 1866, Valvoline has been innovating and pushing the limits of engine performance.

WHY WE DO WHAT WE DOVa l vo l i n e ha s been i n no va t i ng and b r ea k i ng new g round i n mo t o r o i l b y u t i l i z i ng t e c hno l ogy t o c r ea t e t h e f i n e s t q ua l i t y mo to r o i l s and l ub r i can t s .


TAGLINE: Leave Worry Behind®CORE VALUES:

MISSION: HOW WE DO ITJiffy Lube® pioneered the fast oil change industry more than 35 years ago. Today, more than 20 million customers every year rely on Jiffy Lube to keep their vehicles running the way your vehicle manufacturer intended. It’s the mission of everyone at Jiffy Lube to go beyond oil changes alone, to help alleviate the anxiety that routine vehicle maintenance can bring. Jiffy Lube is committed to keeping your vehicle running right for the long haul, so you can Leave Worry Behind® .

VISION: WHAT DIFFERENCE WE MAKEJiffy Lube® is a leading provider of automotive preventive maintenance. With a national footprint of more than 2,000 franchisee owned service centers across the country, Jiffy Lube offers a range of services from oil changes and tire rotations, to everything in between.Jiffy Lube technicians are not just highly trained in preventive maintenance, they are also highly trained in customer service. So if you have any questions about vehicle maintenance or the services performed at any Jiffy Lube service center, your technician will help you find the resources and information you need, whether it’s in-store, online or by accessing your vehicle manufacturer’s recommendations. It’s just another way Jiffy Lube strives each and every day to help you Leave Worry Behind® .

WHY WE DO WHAT WE DOJiffy Lube® is not just your typical maintenance shop. Jiffy Lube technicians are highly trained in preventive maintenance and customer service as well. Jiffy Lube technicians wear rubber gloves and belts so your vehicle doesn’t get unsightly smudges or scratches. Jiffy Lube service bays have see-through windows so you can see the work as it’s being done on your vehicle. Every aspect of your visit is carefully designed to help you Leave Worry Behind®.

Name: Jesse WilsonAge: 67Occupation: Retail Customer Service RepresentativeLocation: Los Angeles, CARelationship status: MarriedLiving status: Paying off a houseEducation: High SchoolCar: 1992 Honda CivicFinances: Paying off a house, supporting grandkidsSocial life/activities: Likes to go fishingFavorite magazines: Favorite television shows: Jeopardy, Late Show with Stephen ColbertShops: Walmart, Target, 99 Cent store, In N Out, Carl’s Jr., REI, Metro PCSLikes: affordable, useful, fast, reliableWhere they gets their car fixed: Cheapest place possible

Audience Profile

Name: Regine PhalangeeAge: 27Occupation: Medical Insurance RepresentativeLocation: Orange County, CARelationship status: SingleLiving status: Renting an apartmentEducation: College graduateCar: 2017 Audi A5Finances: Paying off student loanSocial life/activities: Goes out every Friday and Saturday. Likes to travel.Favorite magazines: Cosmopolitan, Glamour, VogueFavorite television shows: Friends, Gilmore Girls, Gossip GirlShops: Forever 21, Lululemon, Toms, Adidas, Nike, Michael Kors, StarbucksLikes: cute, affordable, fast, healthy livingWhere they gets their car fixed: Whatever is closest available maintenance shop

Audience Profile

Brand Tone Adjectives & Mood Board

Helpful Skillful


Caring Trustworthy


Adaptable

Naming Process

Our Top 5 Brand Adjectives

Naming Process

Competitive Brand Names

ABBREVIATION NAME LOCATION ALLITERATION

Naming Process

Brand Name Assesments

CARdealogists

AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark



Git Stop CARAMEDICS

810888101010810

90 87 84

1010108710101084

101078710101084

Naming Process

Brand Name Assesments

MEDIcarCARMA AUTO CARE



9108910101010810

101010871010584

94 82

Logo Design Process

Typography Exploration

Logo Design Process

Symbol Exploration

Branding Guidelines

Primary Colors

Colors

Secondary Colors

Lot’s Wife Baby PowderRoisin Murphy

C: 67M: 93Y: 44K: 49

C: 8M: 6Y: 6K: 0

C: 82M: 93Y: 44K: 61

R: 69G: 26B: 62

R: 231G: 231B: 231

R: 39G: 15B: 51

#270F33 #270F33 #414042

Notus Black LacquerGanymede

C: 78M: 37Y: 45K: 9

C: 29M: 0Y: 23K: 0

C: 0M: 0Y: 0K: 90

R: 61G: 123B: 128

R: 177G: 230B: 209

R: 65G: 64B: 66

#B1E6D1 #414042#3D7B80

Branding Guidelines

FuturaExtra Bold

Heavy

Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



0 1 2 3 4 5 6 7 8 9 0

0 1 2 3 4 5 6 7 8 9 0

0 1 2 3 4 5 6 7 8 9 0

Typography

Branding Guidelines

Logo

Branding Guidelines

Logo Usage

Branding Guidelines

Logo Usage

Do not mix and match color scheme Do not modify elements

Do not alter existing elements Do not modify color scheme

Do not flip colors

Do not distort the symbol

Design Application

Mobile App

Design Application

Uniform

Design Application

Shuttle

jed asturias - what goes around, comes around · 2018-08-29 · brand name assesments cardealogists...

Documents