jedemi mktg2012
DESCRIPTION
These are examples of some projects Jedemi has done over the last couple of years.TRANSCRIPT
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Founded in 2002, Jedemi Communications is an action-oriented provider of marketing and communications services focused on taking care of your “ing” needs:
Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitching, Securing/Placing and tenaciously Following up.
Drawing off over 25 years of marketing experience in fast-paced environments, Jedemi Communications is ready to quickly synthesize data you provide and come up with a creative, yet pragmatic approach that is honed to meet your specific marketing and communications needs.
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Selected Projects
• Nagra / OpenTV
• Capto Consulting
• American Internet Services (AIS)
• Red Staple
• Gliffy
The following are examples from some recent projects.
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Nagra Media Message House
Developed message house.Showed client how it plays in context.
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Nagra Media Web Copy
Rewrote web copy for new site.Incorporated key messages from the "house" project.
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Nagra Media Web Copy
Example of web copy in progress.
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Capto Consulting
Changed website and logo to reflect shift in business.
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American Internet Services (AIS)
• Provided marketing strategy and support.
• Helped new management transition the company from colocation provider to managed services and Infrastructure as a Service (IaaS).
• Initial rebranding effort included a website re-do.
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AIS Marketing Focus / StrategyWebinarsQuarterly Event
• Work with partners• Leverage AIS Experts• Thought out end-to-end
Emphasis:Smart, Frugal& Focused…
AIS Expert Matrix
• DR/BC Focus• Drive business to PHX
• Life Sciences Focus• Hot San Diego Vertical
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Outbound Activities
• Quarterly Event• Webinars (4-6 per Qtr)• Rolling Thunder News• Client Newsletter (Mo)• LinkedIn Updates
Regular pushes to 2500 clients
New
AIS Marketing Focus / Strategy
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AIS Website Makeover
Calls to Action:•Webinars•Request a Quote
No to COLO
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Produce "Smart" content
Kick off Webinar Series
AIS Marketing Focus / Strategy
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Emphasis: 360-Degree Approach to DR/BC.
AIS Marketing Focus / Strategy
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Captured the 360-Degree Approach on video for webinar/website.
Got team photos taken at the same time.
AIS Marketing Focus / Strategy
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Red Staple Launch at SxSW
Invented Staple Dog & Staple Strips
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Red Staple @ Disrupt
Book Staple Dog was a hit at TechCrunch Disrupt.
http://red-staple.com/http://red-staple.com/news
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Gliffy Plugin Launch
Old
Suggested changing landing page.Added Slideshare deck plus reorganized information.
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Gliffy Press Room
Created press room on website.
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Gliffy Summit 2012
Developed tagline and wheel concept.
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Gliffy Summit 2012
Target Audience
Info front & back
Advised on strategy. This approach helped with initiating discussions with visitors to the booth.
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If you have a project where you need some help, don't hesitate to contact Jedemi.You can reach me at [email protected].
About the Founder:Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skillsover the years in the fast paced, high tech arena (worked on everything from PC clones, tosemiconductors, to enterprise and consumer software, to emerging markets, to data centerservices / IaaS) for clients of all sizes.Annie has the ability to synthesize a lot of information and come up with concise messagesand pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. Inher free time, she can be found reading (voraciously), writing (blog posts and scripts), andworking out (running, playing speed golf, or boxing at UFC).