jeff and kellyn's eco keynote, pt. 2
TRANSCRIPT
ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)
DBAKevlar I like to block people…. Consulting Member of Technical Staff
for SCP Team, Enterprise Manager at Oracle
Suggested Best Practices Decide type of social media presence/online
persona you want to present. But be authentic, find your ‘voice’ Separate personal and professional Know what’s appropriate for each network Privacy settings for personal as appropriate Social media policies are YOUR FRIEND!
Social Media Only Works for a Few, Jeff and Kellyn…
No, We’re Not Special We worked at it. There is [something] of a formula, (but
don’t ask Jeff for the algorithm, math is not his strong suit…)
Yes, It is Important to Your Career 77% of Prospective Employers Google
candidates. 43% pass on candidates either because
of what they ARE or AREN’T posting online.
http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspxhttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
It Doesn’t Have to be Hard
Case Study: @monty_odtug odtug?
Butcher, baker, candlestick maker
True Story
Magi?
Nice hat Mr. President?
All Over the Place Confusing Not memorable, or for the wrong
reasons Let me sum up, no there is too much
What is it you’d say ya do here?
Themes…
Corralling…
Benefits?
Kellyn’s Gunea Pig, @RaySmithAce Ray Smith, IOUG Board Member and
community mentor. Co-author on last book, “The Enterprise
Manager Command Line Interface”
Ray’s First Challenge Ray possessed a social media “split personality”. Followers on Twitter didn’t recognize Ray Smith on Twitter with Ray Smith
on Linked in, Facebook, etc.
First Recommendaion: Social Media search and identification engines use data and images to
cross reference individuals online. Use this to his benefit, along with building a uniform social media presence.
Goals Create an image that can easily be identifiable with Ray, for
background image along with an avatar/profile picture. This will help both online users and online engines to cross reference Ray between platforms.
Choose a color scheme that will provide a uniform identifier between Twitter, Linked in, Blog and any other platform that will identify Ray’s professional brand even further.
Linked In
Move your Ace and your IOUG achievements to awards and projects.
Build out your Summary to show all that you provide to any company that employees you. Keep it generic at this level.
Need a headshot for Linkd in, more formal, the better!
Background Image, something Involving your branding…
The “After” for Linked in
Ray Had it Going On! Ray, already had great content and recognition due to his
IOUG volunteering, board of director history and online content, but it was very difficult to locate and identify him.
It didn’t help he had a common name like “Smith”, (know anyone else with that challenge? )
The Great Mysterious Blog
Adding Ray’s Brand to his Blog
TwitterNeed an avatar that can cross identify you.
A background picture, should match Linked in
Follow folks with high follow #’s
We need to build you out a profile with an About.me link and page.
The “After” for Twitter
Analytics from Twitter for Ray
Marked Increase….
Where is Ray, (i.e.“Where is Waldo”)
What Branding Can do…
Social Media Benefits Increased Networking Improved Prospects Enhanced Support and Desire to be Part
of the Community Community Responds in Kind…
Connecting Tips Don’t use the default, lame-O connection message Remind the person how you know them, where
you may have seen them, or why you’d like to join their network.
Don’t connect with just anybody- ensure they offer value to your network.
Profile: Handle & Pic
Don’t tie yourself to a brand or tech Be your OWN brand, e.g. DBAKevlar
Bio Give people a REASON to follow you Include a LINK
1. About.Me2. LinkedIn3. Blog/Website
Bonus Tips…•Remember to follow and to interact.•Use Commun.it or SumAll to automate Follow Thru.•Add Important links like about.me to enhance profile.
•Up to Date at All Times.•First 10 skills are used in search engine.
•For Foreign countries, this is a top contribution page.•Separate personal from professional interaction.
Summary Find your online persona Build your own brand, not just a company’s Figure out what social media makes sense
for the presence you wish to make. Use different formats to broadcast to as
large an audience as possible.