Jeff ColcloughChairman

Digital 20/20

ICT Business Group

Purpose

• Welcome and setting the scene

• The context to Digital 20/20

• The importance of ICT as a business driver

• Key points from the 2008 ICT Benchmarking Study

Personal Profile

• 20+ years experience in business development and business support in this region

• Mix of public and private sector experience

• Consultancy and interim management since 2001

• Regional champion for UK Online for Business 2002 - 2005

Digital 20/20

• Public/private sector initiative designed to combine skills and business ICT adoption agenda

• Minimise market place and customer confusion

• Maximise shared messages and investment linkages

• Builds on existing initiatives – Digital 2010, ICT Business Group and Regional ICT Framework

• Both demand and supply side drivers

Digital 20/20 – Business Strand

Mission• To drive up levels of ICT adoption and

implementation in YH businesses

Vision• Better performing regional economy

through direct linkages to increased business productivity, investment and competitiveness

Means• Action Plan in response to key messages

from ICT Regional Benchmarking Study

ICT Regional Benchmarking Studies

• Three years of robust survey data (2006 – 2008) commissioned by Yorkshire Forward

• Over 2,500 interviews with person most responsible for ICT within the business

• Wealth of data and analysis on adoption, processes, attitudes and skills and support

• Separate report on non-users in 2008

• Full report and glossy summary brochure

ICT Regional Benchmarking Studies

Important catalyst:• Confirmed ICT as a route to improved

business performance through a number of drivers, eg:

Improved quality, competitiveness and customer satisfaction

• Market segmentation onto the rungs of an adoption ladder

• Demonstrated linkages between ICT adoption and improved performance

Key Adoption Indicators

%2008 %2007 %2006

Computer use 82 82 70

Internet access 77 76 63

Website ownership 54 52 46

Trade online 55 40 36

Use IT to manage customers 52 41 26

Internal IT resource 18 22 21

Remote access to systems 38 37 25

Have used support 48 45 30

Provide IT training for staff 20 15 14

E-business advantage outweighs cost

59 51 41

E-business is important 65 67 59

Key Questions Basic Connectors

Intermediate

Connectors

Advanced Connectors

Strategic Adopters

E-business is important 53% 90% 93% 94%

Use computers 52% 100% 100% 100%

Use broadband 53% 89% 79% 82%

Use e-business for finance and accounts

26% 85% 86% 89%

Use e-business for managing customers

26% 85% 86% 89%

Use e-business for online processing

11% 16% 93% 91%

Use e-business to manage capacity

7% 9% 58% 70%

Use e-business for joint product development

3% 7% 15% 100%

Trade online with customers

11% 22% 35% 50%

Increased turnover 20% 34% 46% 55%

Total % businesses 2008 24% 23% 32% 21%

Digital 20/20

Partnership approach:

• Uses the Benchmarking Study as the starting point and to measure progress

• ICT policy framework and action plan• ICT Business Group advisory forum

for Yorkshire Forward• Primarily about demand stimulation –

linkages to digital and media sector• Unique regional approach

Personal Postscript (1)

• Succession of “ICT is good for you” marketing initiatives

• No regional data on ICT adoption or business need

• Sub-regional variances in delivery and level of private sector linkages

• ICT funded and delivered alongside core offer

• Dislocation between ICT skills and business support

Personal Postscript (2)

• Clear linkages between ICT adoption and business benefit

• Three years survey and benchmarking data

• Regional Business Link, EBU and ICTBG partnership experience

• ICT positioned within more generic Business Link approach

• Digital 20/20 partnership approach