jeff pass uxpa 2013 web.gov presentation

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Web.gov: Observations About, Strategies Relating To, and Lessons Learned from the US Digital Government Strategy (and how they apply to the Broader UX Community) Wednesday, July 10, 2013, 11:00am – 12:00 pm Jeffrey Ryan Pass #uxpa2013 | #webdotgov | @jeffpass | @aquilent Image: UXPA International 201 3

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Full Title: Web.gov: Observations About, Strategies Relating To, and Lessons Learned from the US Digital Government Strategy (and how they apply to the Broader UX Community) Short Description: The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.” This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.

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Page 1: Jeff Pass UXPA 2013 Web.gov Presentation

Web.gov: Observations About, Strategies Relating To, and Lessons Learned from the US Digital Government Strategy (and how they apply to the Broader UX Community)

Wednesday, July 10, 2013, 11:00am – 12:00 pm

Jeffrey Ryan Pass

#uxpa2013 | #webdotgov | @jeffpass | @aquilent

Image: UXPA International 2013

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01/21/2009: Obama Day OneTransparency and Open (EOP) Government Executive Memo (EOP) Administration is commitment to “creating an unprecedented level of openness in Government (…) to ensure the public trust and establish a system of transparency, public participation, and collaboration.” Government should be…• Transparent• Participatory• Collaborative

http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/

From Progress to EngagementImage adapted from : Shepard Fairey

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12/08/2009: Open GovernmentOpen Government Directive (OMB)Open Government Plan (OMB) US Government will:1. Publish information online2. Improve the quality of information3. Develop a culture of Open Government4. Create a framework for Open Government Outputs:• Open Government Plan• Agency Scorecard• Open Government Blog• Open Innovator’s Toolkit • 09/20/2011 Open Government Partnership

National Action Plan for the United States of America

http://www.whitehouse.gov/open/documents/open-government-directive http://www.whitehouse.gov/open/aroundhttp://www.whitehouse.gov/open/bloghttp://www.whitehouse.gov/open/toolkit

OMB Seal and OpenGov Logo

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09/28/2010: IPv6

http://www.whitehouse.gov/sites/default/files/omb/assets/egov_docs/transition-to-ipv6.pdf

Transition to Internet Protocol version 6 (IPv6) Memorandum (CIO) Goals to:• Modernize data transfer protocols• Enable Cloud, Broadband, and SmartGrid • Reduce complexity and increase transparency• Secure future Federal IT systems • Enable efficiencies and accommodate expansion Agencies shall: • Upgrade servers, services, and applications to IPv6 • Designate IPv6 Transition Managers • Procure IT that meets FAR requirements

CIO Council Seal and IPv6 Launch Logo

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02/08/2011: To the Cloud

http://www.whitehouse.gov/sites/default/files/omb/assets/egov_docs/federal-cloud-computing-strategy.pdf

Federal Cloud Computing Strategy (CIO) Provided a decision framework for cloud migration:• Selecting services to move• Provisioning services effectively• Managing services rather than assets Catalyzed Cloud adoption:• Leveraging cloud computing accelerators• Ensuring secure, trustworthy environment• Streamlining procurement processes• Establishing cloud computing standards• Recognizing international dimensions• Laying governance foundation Federal Cloud Computing

Strategy Cover

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04/2011: GOV.UK

• http://digital.cabinetoffice.gov.uk/• http://lanyrd.com/2013/iasummit/sccpfq/ • http://publications.cabinetoffice.gov.uk/digital/efficiency/• http://www.dandad.org/awards/professional• http://designmuseum.org/media/item/81723/6015/Overal-Winner-announcement.pdf

UK Digital Government Service (Cabinet Office) One year jump on the US Digital Government Strategy. Since April 2011 has:• Consolidated all central government departments, 10 Downing, and all embassies• Consolidated/eliminated more than 1,700 websites• Saved a projected £1.4 billion to £2.2 billion annually• Won major awards

Image: GOV.UK

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04/2011: GOV.UK (continued)

• http://www.flickr.com/photos/benterrett/7041509709/• https://www.gov.uk/designprinciples

Established Digital Principles

• Digital by default• Putting users first• Learning from the journey• Building a network of trust• Moving barriers aside• Creating an environment for

technology leaders to flourish• Don't do everything yourself (you

can't)

Established Design Principles

• Start with needs* (*user needs not government needs)

• Do less• Design with data• Do the hard work to make it simple• Iterate. Then iterate again.• Build for inclusion• Understand context• Build digital services, not websites• Be consistent, not uniform• Make things open: it makes things

better

And UK is not alone: Australia, Belgium, Chile, Germany, Malaysia, New Zealand, Singapore, etc.

Image: GOV.UK

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05/23/2012: Digital GovernmentThe Digital Government Strategy (EOP) including:

• Directive/Executive Memorandum: Building a 21st Century Digital Government (EOP)

• Roadmap for Digital Government (EOP)• Digital Government Strategy (EOP)

http://www.whitehouse.gov/sites/default/files/uploads/2012digital_mem_rel.pdfhttp://www.whitehouse.gov/blog/2012/05/23/roadmap-digital-governmenthttp://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html

Federal Digital Strategy Cover(Left: Obama signature)

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05/23/2012: Digital Government (continued)

Introduced by the Federal CIO and CTO:

• “Federal Government must be able to deliver information and services to the American people anytime, anywhere and on any platform or device”

• Four over-arching principles• 1, 3, 6, and 12 month milestones

https://cio.gov/building-a-21st-century-government/digital-strategy/ http://fedscoop.com/u-s-cto-cio-release-federal-government-digital-strategy/

Federal CIO, Steven VanRoekel Federal CTO, Todd ParkImage: govloop

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Principle Addressed Through

1 – “Information-Centric” Content SyndicationData via APIsTaxonomy/Metadata

2 – “Shared Platform” Agency GovernanceAgency InventoryEvaluate GSA vehiclesShared CMS / Open Source

3 – “Customer-Centric” Modern UXSite/content consolidationSEOMobileMeasure satisfaction

4 – “Security and Privacy” FISMA complianceData securityPersonal Information Privacy

05/23/2012: Four Digital Govt. Principles

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Milestone Principle Party Status

3.1 Digital Services Innovation Center (http://gsablogs.gsa.gov/dsic)

Shared Platform

GSA

3.2 Digital Services Advisory Group(http://www.whitehouse.gov/digitalgov/advisory-group)

Shared Platform

OMBFederal CIO Council

6/21/2012: 1-Month Milestones

Completed In Progress Icons: One Bit by Icojam

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Milestone Principle Party Status

2.1 Two High-Value Data/Content Services for APIs(http://gsablogs.gsa.gov/dsic/agency-digital-strategy-pages/)

Information-Centric

Agencies

3.3 Government-wide Bring-Your-Own-Device (BYOD) Guidance(http://www.whitehouse.gov/digitalgov/bring-your-own-device and https://cio.gov/wp-content/uploads/downloads/2012/09/byod-toolkit.pdf)

Shared Platform

Advisory Group,Federal CIO Council

4.1 Governance Guidelines(http://www.whitehouse.gov/digitalgov/digital-services-governance-recommendations and https://cio.gov/wp-content/uploads/downloads/2012/09/digital-services-governance-recommendations.pdf)

Shared Platform

Advisory Group

7.1 Two Customer-Facing Services to Optimize for Mobile(http://gsablogs.gsa.gov/dsic/agency-digital-strategy-pages/)

Customer-Centric

Agencies

8.1 Tools/Guidance for Measuring Performance and Satisfaction(www.howto.gov/digital-metrics)

Customer-Centric

Innovation Center

10.1 Report on Mobile Technology Including Standards/Guidelines Application to Devices/Platforms(http://crsc.nist.gov)

Security and Privacy

NIST

08/23/2012: 3-Month Milestones

Completed In Progress Icons: One Bit by Icojam

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Milestone Principle Party Status

1.1 Open Data, Content, and Web API Policy, Standards, and Best Practices for Interoperability(Open Data Policy and Executive Order on Open Data)

Information-Centric

OMB

3.4 Shared and Open CMS Solutions(http://sites.usa.gov)

Shared Platform

Innovation Center

3.5 Support to Help Agencies Develop Web APIs(http://www.howto.gov/mobile/apis-in-government)

Shared Platform

Innovation Center

4.2 Structure for Developing/Delivering Digital Services(http://gsablogs.gsa.gov/dsic/strategy-milestones/agency-digital-strategy-pages)

Shared Platform

Agencies

5.1 Contract Vehicle for Mobile Devices/Wireless Service(http://www.gsa.gov/portal/category/100931)

Shared Platform

GSA

5.2 Inventory of Mobile Devices/Wireless Services(http://gsablogs.gsa.gov/dsic/strategy-milestones/agency-digital-strategy-pages)

Shared Platform

Agencies

11/23/2012: 6-Month Milestones

Completed In Progress Icons: One Bit by Icojam

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Milestone Principle Party Status

6.1 Guidelines for Improving Digital Services and Customer Service(http://www.howto.gov/customer-service/digital-government-strategy-agency-milestones/improve-digital-services)

Customer-Centric

Advisory Group, Federal Web Managers Council

6.2 Update Dot Gov Domain Guidance and Procedures(http://www.gsa.gov/portal/content/100372)

Customer-Centric

GSA

8.2 Implement Performance and Customer Satisfaction Measuring Tools (Deadline extended to 1/23/2013)(http://www.gsa.gov/portal/content/100372)

Customer-Centric

Agencies

10.2 Evaluate Opportunities to Accelerate Secure Adoption of Mobile Technologies at Reduced Cost(http://1.usa.gov/W3TW6h)

Security and Privacy

Advisory Group,Federal CIO Council

10.3 Guidelines for Standardized Implementation of Digital Privacy Controls including Agency Education/Training(http://1.usa.gov/VB9M5T)

Security and Privacy

Federal CIO Council, NIST, NARA

11/23/2012: 6-Month Milestones (continued)

Completed In Progress Icons: One Bit by Icojam

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Milestone Principle Party Status

1.2 All New IT Systems Follow Open Data, Content, and Web API Policies; Launch Agency Developer Pages(http://gsablogs.gsa.gov/dsic/strategy-milestones/agency-digital-strategy-pages/)

Information-Centric

Agencies

2.2 Hake Two Plus High-Value Data Systems Available Through Web APIs(http://www.data.gov/developers/page/developer-resources)

Information-Centric

Agencies

2.3 Expand Data.gov to Include API Catalog(http://www.data.gov/blog/datagov-launches-new-catalog-and-apis)

Information-Centric

GSA

3.6 Shared Mobile App Development Program(http://gsablogs.gsa.gov/dsic/get-it-done/mobile-application-development-program/)

Shared Platform

Innovation Center, Federal CIO Council

5.3 Evaluate Contract Vehicles for New Mobile-Related Procurements(http://www.gsa.gov/portal/category/100931)

Shared Platform

Agencies

05/23/2013: 12-Month Milestones

Completed In Progress Icons: One Bit by Icojam

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Milestone Principle Party Status

5.4 Models for Delivery of Commercial Mobile Applications into Federal Environment(https://cio.gov/wp-content/uploads/downloads/2013/05/Commercial-Mobile-Application-Adoption-DGS-Milestone-5.4.pdf)

Shared Platform

Advisory Group, Federal CIO Council

5.5 Government-Wide Mobile Device Management Platform(http://www.gsa.gov/portal/content/159903)

Shared Platform

GSA

6.3 All New Digital Services Follow Digital Services and Customer Experience Improvement Guidelines(http://gsablogs.gsa.gov/dsic/strategy-milestones/agency-digital-strategy-pages/)

Customer-Centric

Agencies

7.2 Optimize Two Plus Public-Facing Services for Mobile(http://www.whitehouse.gov/digitalgov/mobile)

Customer-Centric

Agencies

9.1 Mobile and Wireless Security Baseline(https://cio.gov/creating-a-foundation-for-mobile-security/)

Security and Privacy

DHS, DOD, NIST

05/23/2013: 12-Month Milestones (continued)

Completed In Progress Icons: One Bit by Icojam

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05/09/2013: Open DataOrder: Open and Machine Readable the New Default (EOP)Open Data Policy (EOP)

https://cio.gov/president-obama-signs-executive-order-on-open-data/

• Data collection/creation must support processing and dissemination

• Build systems to support interoperability and accessibility

• Strengthen data management and release practices

• Secure data, privacy, and confidentiality • Incorporate new interoperability and

openness requirements

Open Data Day LogoImage: ckan.org

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Thanks!

Jeffrey Ryan PassLead User Experience ConsultantAquilent, Inc.W: www.Aquilent.comP: 301.939.1522E: [email protected]

This slide deck will be available on Lanyrd under UXPA 2013:http://lanyrd.com/2013/uxpa/scktpm/