Industry Analysis – Where does the product stand?

FOOD & BEVERAGE

SOFT DRINKS

Carbonates

Fruit/Vegetable Juice

Bottled Water

Functional Drinks

Concentrates

RTD Tea

RTD Coffee

What made us choose this product• Whenever you go to a supermarket these days you will find many energy

drinks that market claim to give you energy, like red bull ,cloud 9, and many more.

• You may be wondering if these drinks actually give you energy and if they are healthy to drink?

• This made us to launch a new energy drink which gives you energy with and healthy touch and we named it as “BUZZ”.

• According to the market research the sales of any energy drink couldn't go high because of its high price.

• So we as a company thought of launching an energy drink at competitive low price but not forgetting its standard and quality.

About buzz

We have launched with two products -

Buzz – It has a extra ordinary taste with the feel of energy in it.

Buzz Sugar free – the taste remains almost same with low sugar calories for the people have sugar level high.

You can say it is an diet energy drink which does not affect in any sense.

Our product is available in two sizes

1. A tin packing of 300 ML costing 49rs.

2. A small handy plastic bottle of 200 ML costing 30rs.

Ingredients

Its seems energy drink companies are cramming more and more ingredients into their products. “What do all these ingredients supposedly do to/for my body?”

Caffeine: The most common stimulant, found in coffee, Coke and Mountain Dew. Found in much higher quantities in energy drinks. Most energy drinks contain between 70 and 200 mg.

Tourane: Tourane is an amino acid that your body naturally produces. It helps regulate heartbeat, muscle contractions, and energy levels. Usually your body makes enough that you don’t need to supplement.

Creatine: Creatine is naturally obtained by eating meat. Creatine helps with supplying energy to the muscles and is usually found in energy drinks and products that are marketed to body builders.

Sugars: Glucose is the body’s preferred fuel. That’s why you get hyper with a lot of sugar. Energy drinks contain a ton of sugar.

Anti-oxidants: Anti-oxidants are things that help your body gracefully recover from the damage of free radicals. (Vitamin C)

Yerba Mate: This substance is derived from leaves of a shrub in the Holly family. It is a natural source of caffeine, but some believe that the form of caffeine in Yerba Mate’ doesn’t produce the negative side affects like the caffeine in coffee and guarana.

B Vitamins:These are essentially the things that help you convert food to energy, like sugar which is found in abundance in energy drinks.

Market survey We did a random market survey to know more about the consumer behavior before launching our product.

Sample of survey:- ENERGY DRINK CONSUMPTION 1) Name of consumer:-

2) Age:-

3) Frequency of consumption-

4) Reason Of low frequency of consumption:-

5) Would they like to increase their frequency of consumption??

6) Favorite Energy drink:-

7) E Mail Id:-

About Competitors

Before launching any product we need to know about our competitors

our competitors…

1. Red bull

3. Cloud 9

2. Power horse

Pricing -

“ PRICE MEANS THE EXPRESSION OF VALUE IN TERMS OF MONEY!!” Pricing is a very important and delicate area of marketing management. Price is the base of entire marketing system. It facilitates transfer of ownerships and possession of goods and services from producers to consumers. Price is a matter of life and death to sellers and buyers.

Buyers and sellers are equally interested in the pricing policy.

MAKET SURVEY helped us to decide the price of our product. We expect our sales to be highest as compared to other competitors because our price is fully decided as suitable for the consumers.

Comparisons according to markets survey

Specifications

Red bull Power horse

BUZZ

Rates 75 (250 ml) 70 (250 ml) 49 (300 ml)

30 (200 ml)

Target sales per year

10,00,000 7,00,000 14,00,000

(Increases gradually )

Public rating *****

**** ***

expected

Financial Status Of The Company :Particulars Amount

(Crores) Balance (Crores)

Opening Balance 75 75

Assets (Corporate office, production factory, Machinery, Delivery vans, etc.)

32 43

Production 17 26

Marketing 15 11

Free samples / Introductory Discounts 1

10

Cash at Bank/ in Hand for product innovation or introducing new product

10

What are our intentions?

Launch and market a completely unseen-before beverage product, in order to achieve the following:

Create strong consumer awareness for Bubble Buzz through the 4 P’s

Become the market leader in the

functional drinks segment through sizeable market

shares

Re-affirm the company’s title of market leader in

product innovation and successful product

launches.

MARKETING OBJECTIVES

Benefits to consumer

• They will be able to consume the energy drink more frequently.

• We are able to provide such low rates because we deal directly with the retail market.

• This helps us to save the commissions of wholesalers and distributors and this benefits to the customers.

Industry Analysis - Strengths, Opportunities

Strengths:Strengths:

Brand name

Effective presence in new markets

Results of operations

Strong existing distribution channels

OpportunitiesOpportunities

New product introductions

Brand is attractive to global partners

THE FOUR P’S OF MARKETING ARE -

THE FOUR P’s ARE:

Product: The product aspects of marketing deal with the specifications of the actual goods or services, and howit relates to the end-user's needs and wants.Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold.

Marketing plays an very important role in the sales of any product.

We as a company have taken all possible steps to make our product Well Known in the market.

Marketing Ways:-

Advertisement / Promotion :-Advertisement is one of the oldest forms of public announcement and occupies a vital position in an organization's product mix. According to the American Marketing Association, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.“Advertising should be targeted towards the  prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition. Marketers generally target advertising campaigns at the groups of customers.

We have taken Many Steps to Market our product in following ways :-

Painting the shutters of shops so that even when the shops are closed they can advertise our product.

Making the famous Indian Cricketer SACHIN TENDULKAR as our brand ambassador:-

Giving Advertise in news paper:-

Try the new TREND In ENERGY DRINK

PROMOTIONS Distributing free key chains on which we have advertised our product so that our product comes in the mind of people again and again.

Distributing free samples of our product during various events.

Word of Mouth Advertisement

Word-of-mouth marketing is probably the best form of advertisement a company can ever invest in. Not a single penny is spent by the company with this kind of advertising, only excellent customer satisfaction is needed to make this campaign effective.

We always keep a proactive approach in dealing with customers and go the extra mile.

Building good relationships with customers keeps us in the business.

The good news is they will tell their friends and people they know about your company and the kind of customer service you have.

With an effortless process, your customers gradually increase in number which in turn increases company profit.

When it comes to the energy drink market,no one really cares about being healthy withvitamin C. No one cares about building strongbones with D.Nobody even cares about vitamin A and… well whatever A does, The golden vitamin is inOur Product BUZZ. It contains all the usefulVitamins.

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