Jennifer Holloway, author of Personal Branding for Brits

Hello and Welcome

Host – Fiona Macpherson

Facilitator – Jane Barrett

Expert – Jennifer Holloway

TIME’S UP!

1. Desirability

2. Sexuality

3. Education

4. Politics

5. Religion

6. Ethnicity

7. Sophistication

8. Wealth

9. Success

10. Credibility

11. Trustworthiness

The first 7 seconds…

Source: New York University, Graduate School of Business

On average

80% accurate

First impressions are…

Source: Harvard University

People buy people Your personal brand tells them

what they’ll get when they buy into you

WHAT IS A PERSONAL BRAND?

VALUES

DRIVERS

REPUTATION

BEHAVIOUR

IMAGE

SKILLS

I respect others and am always truthful –

I believe honesty can get you far.

I’m motivated by being my own person,

even if that’s out of step with everyone else.

I’m known for delivering under pressure –

often with an ‘added extra’ that wasn’t even asked for.

My personality is calm and composed

with an underlying drive and focus.

My creative thinking is reflected in my dress sense,

giving me a unique look that shows I like to be individual.

I enjoy solving problems and relish the challenge of

thinking differently to create an unexpected solution.

I’m committed: I take pride in my work

and never settle for half measures.

I’m motivated by leading teams and enjoy it when

people recognise the value in what I do for them.

I’m always looking for practical ways to deliver tangible

results – particularly adding money to the bottom line.

I’m supportive and caring

but I’ll take tough decisions when they’re called for.

My style looks and sounds straightforward,

though I listen more than talk because I’m genuinely interested in others.

My brain does all things mathematical,

then I apply the numbers practically to deliver tangible results.

VALUES

DRIVERS

REPUTATION

BEHAVIOUR

IMAGE

SKILLS

HOW CAN YOU USE YOUR PERSONAL BRAND?

Confidence

• Authentic

• Clear

• Consistent

PROMOTING YOUR PERSONAL BRAND

The channels…

Written

Verbal Physical

An opportunity…

“It is better to be looked over

than be overlooked.”

Any questions

Forthcoming Webinars

Wednesday 24th April 2013 13:00 – 14:00hrs Making the transition from Technical Expert to Professional Leader – Presented by Heather Montoute

Wednesday 29th May 2013 13:00 – 14:00hrs Find your pathway to success and who you should be working with – Presented by Richard Winfield

Wednesday 26th June 2013 18:00 – 19:00hrs How to land your first CEO role – interview by Jane Barrett with Jerry Gray, Managing Director of Veredus

Wednesday 17th July 2013 18:00 – 19:00hrs Establishing a Portfolio Career: What to do when you have made your career decision? – Presented by Barrie Hopson

Why not join in the conversation….

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