SITUATIONAL

ANALYSIS

Competitors

Target

Audience

Marketing

Strategy

Bra

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What:• Sporty games for children and adults• Promotional kiosk for Jersey Mike’s spread out through out the field• Media coverage• Stage for local entertainmentWhy:• Raise funds for local charities involving underprivileged children• Create brand awareness and buzz around the community• Spark attention to Jersey Mike’s various menu items• Create long lasting relationships with customers

Where: • Local Schools • Athletic fields

Who:• Local Schools• Families• Volunteers• Media• JACK’D• Jersey Mike’s spoke’s person --Christie Rampone• Sponsors

Non-traditionalLower Budget: Create lower budget ads that still generate a lot of exposure

Digital Marketing: Create online campaigns to promote via social media outlets

Print Campaigns: Create print campaign to appear in specialized magazines, billboards, bumper stickers.