jess3 presents - the do's & don'ts of making an infographic
TRANSCRIPT
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THE
OF MAKING AN
PRESENTED BY
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ANSWER THIS QUESTION
What is the single message you want youraudience to remember from this graphic?
Our product is a much better investmentthan our competitor's.
America’s healthcare is lagging behindthe developed world.
Albus Dumbledore was kind of a jerk.
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KEEP IT CONSISTENT
Make sure every single word andgraphic communicates your message.
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WORK BACKWARDS
Never start with a conclusion and thentwist your data to make it fit;
draw your conclusions from the data..
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WORK WITHIN DATA YOU HAVE
Make sure your message is supportedby research that, you know, exists.
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TALK TOO MUCH
Let visuals tell your story. If you tookout all the graphics and your copy still
makes total sense, you're doing it wrong.
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CONSIDER YOUR AUDIENCE
ASK YOURSELF
How much do they already knowabout this topic?
How long can I expect tohold their attention?
What visual style will appeal to them?
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OVERLOAD THE VISUALS
Simplify,
Simplify,
Simple.
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MATCH VISUALS TO THE TONE
Not all messages and concepts canbe treated the same.
E.g. 1 in every 4 U.S. deathsis caused by heart disease
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USE STYLE OVER STORY
Visual metaphors can be powerfulstorytelling tools, or they can be
incomprehensible chaos.
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USE THE RIGHT CHARTS
Let's compare 3 ways to visualize thisdata about pet ownership in 5 U.S. cities.
Chicago 13%
9%
32%
21%
24%
22%
16%
19%
28%
23%
17%
Dog Cat Other
14%
27%
23%
29%
New York
L.A.
Seattle
Atlanta
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USE THE RIGHT CHARTSCHART STYLE 1 PIE CHART
SEATTLE
ATLANTA
NEW YORK
L.A.
CHICAGO
DOGGIESKEY KITTY CATS OTHER THINGS
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USE THE RIGHT CHARTSCHART STYLE 2 LINE CHART
SEATTLE ATLANTANEW YORK L.A.CHICAGO
Why continuous lines? So we can check petownership in New Angeles or Seattlanta?
DOGGIESKEY KITTY CATS OTHER THINGS
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USE THE RIGHT CHARTSCHART STYLE 3 STACKED BAR CHART
We can compare ownership by breed, ANDtotal pet ownership between cities, all at a glance.
SEATTLE ATLANTANEW YORK L.A.CHICAGO
DOGGIESKEY KITTY CATS OTHER THINGS
Ahh, that's better
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USE CHARTS ‘JUST CUZ’
Does this chart enhance yourunderstanding of the data?
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USE CHARTS ‘JUST CUZ’
How about this one?What does this even mean?
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USE CHARTS ‘JUST CUZ’Please, use charts responsibly.
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KILL YOUR DARLINGS
Take out each part, one by one,and ask yourself:
“Does the graphic still make sensewithout this?” If it does, ditch that piece.
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USE COMIC SANS
(We're looking at you too, Papyrus)
helloHELLOMY NAME IS