Jessica Burns, Mike Baker, John Klinger

Strategic ManagementDefinition- the art and science of formulating,

implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives

Stages of Strategic ManagementFormulating- developing a vision and mission

statement, identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long-term objectives, generating alternative strategies, and choosing strategies to pursue

Stages of Strategic ManagementImplementation- establish annual objectives,

devise policies, motivate employees, and allocate resources so formulated strategies can be executed.

Evaluation-final stage, includes 3 fundamental activitiesReviewing external and internal factors as

bases for current strategiesMeasuring performanceTaking corrective actions

Strategic PlanningDefinition- an organization’s process of

defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy

SWOT AnalysisTool used to evaluate internal strengths and

weaknesses and external opportunities and threats

Used in strategic planning

Uncle Sam’s Pizza1432 Locus Lane State College, PA

Small family based pizza shop located in downtown State College Pennsylvania dedicated to providing the best service and food at low prices

Uncle Sam’s PizzaVision statement- to be recognized as a leader in our

industry by communicating accurate information and providing exceptional service

Mission Statement- Our commitment to exceptional customer service and maximization of profits will be managed closely. By investing in technology and our diverse work force, we will be recognized for our strong financial performance and our commitment to our customers and employees. Our management team will regularly review our existing products and services as well as new ventures to ensure that we are maximizing the potential of our company. Our leadership team will be dedicated to seven core values: entrepreneurial culture, integrity, diversity, innovation, respect, efficiency, and community

Objectives/GoalsProvide exceptional customer serviceTimely delivery of productsMaintain low cost of productionFollow newest technology available

SWOTStrengths

ConvenienceCustomer serviceLocationPricing

WeaknessesTime/costEmployee trainingLimited expansionCompetition

SWOTOpportunities

Open more locationsRe-evaluate operationsEvaluate technological advances

ThreatsCompetition-low barriers to entry, many other

shops aroundSmall company- difficult to compete with large

companiesSmall profit margins

StrategiesStrong marketing and advertisingHire, train and motivate employees to

provide exceptional serviceWillingness to be flexiblePurchase only the best productsCapture market share by gaining customer

loyalty

Evaluation Financial evaluationProduct evaluationEmployee evaluationsCustomer surveysCompare performance with similar sized

pizza shops