Jesus is a Brand of JeansJean Kilbourne

Messages of Advertising

• Consumerism will solve your problems

• Products will make you more attractive, cool, loveable

• Products are better to you than humans

• Human relationships are messy and complicated but products aren’t. – Is this true?

Messages cont’d

• Humans grow up, grow old, grow fat and love goes cold. They move out and move on…but products don’t. – Is that true?

• Seek your identity through acquiring products.

• Transformation without sacrifice• Objectification/sexualization of

humans/body parts

Messages cont’d

• Advertisements EXPLOIT human emotions and relationships between humans:– Man/woman– Parent/children– Father/son/daughter