Atin Promotions & Advertising Pvt Ltd

Atin OOH specializes in Innovative Airline & Airport Advertising since 2006

Operations at over 12 airports including Hyderabad, Pune, Chennai, Ahmedabad, Goa, Hubli, Nagpur, Coimbatore,Aurangabad, Tirupathi, Kandla, Jamnagar, Rajkot, Kanpur

Advertising Rights for various Airline & Airport Properties

Our Valuable Associations:Aircel - Airtel - BSNL - Canara Bank – GMR – Gamesa - Godrej HSBC - HDFC - HUL – ICICI - Idea Cellular - India First – Lenovo LIC - Nippon - Reliance - Samsung – Seagrams - Suzlon - Tata Indicom – Tata Docomo - UB – UCO Bank - Uninor – Vodafone Videocon

Jet Airways has a fleet of over 100 aircrafts flying to more than 51 destinations within India and over 24 destinations internationally

Jet ferries over 2.0 million passengers every month (1.7 mndomestic & over 0.3 mn international passengers)

Each aircraft depending on the configuration has between 140-180 seats

Jet is the preferred full service airline for high net-worth individuals

Several leading Indian companies have corporate accounts with Jet Airways

Jet operates 350 flights a day for Jet Airways & Jet Konnectand 150 flights a day for Jet Lite for domestic destinations

It operates 108 flights a day for international destinations

Jet passenger traffic in 2011 is expected to grow over 20% over 2010

With an average fleet age of 4.99 years, Jet has one of the youngest airline fleet in the world

In-Flight ads have the highest recall rate of all media, 77%,and generates an over 25% positive shift in intent topurchase.*

*Source: Media Life Magazine

For starters, In-Flight advertising offers the highest efficiency rate of any media, at the lowest cost of sale, and provides up to 2,000times the impact of traditional media!

Sample Surveys show approximately 77% of passengers remember the brand after exiting the aircraft

Nearly 100% saturation, with a targeted, captive audience that is actively engaged by ads for an average of 1.5 - 8.5 hours.

In-Flight media provides opportunity for a brand to stand out from the pack; only a limited number of partners are featured throughout the fleet at any given time.

Source: Media Life Magazine

Aircraft Wraps Cabin Bulk Heads

Seat Back Devices Product Sampling

Brochures in Seat Pockets/Meal Tray Card

In-Flight Entertainment Screens

Boarding Passes Hand Baggage Tags

Newspaper StickersGrab Handles on Tarmac Coaches

On-Line Promotions/E-Ticket Branding

In-Flight Catalogue/Magazine

Sample image

First of its kind opportunity for any brand in India

You may take Full or Partial wrap on the aircraft

Available on Jet Airways Boeing 737-800

Your brand will be seen and recalled by millions of passengers

Potential for weaving a great PR activity around this unique option

Bulkheads branding on Business & Economy class

Advertising on Aircraft Cabin Bulkheads is being done for the first time in India on Jet Airways Aircrafts

There are 4-6 bulkheads in each aircraft, 2 in the front of business class, 2 in the front of economy and 2 at the rear thereby enveloping passengers within your brand

The first item to be seen by the passenger once they board the aircraft and the last when they disembark

Large Format, uncluttered, head on media will attract several eyeballs of a high net worth captive audience

Depending on the flight, minimum undistracted unprecedented guaranteed viewing time is 45 minutes to 4 hours inside the aircraft

Available on all domestic Jet Airways & Jet-Lite flights across India. Branding on area above seats (approximately 3’ x 1.5’), balance area can be used as background of the brand

Extremely successful in over 18 airlines worldwide.

Each device is placed on the back of the tray table directly facing the passenger. Patented locking mechanism ensures the ad is tamper free

The advertising device is visible to every passenger during all aspects of flight while the tray table is in its upright and locked position

There are 150-180 devices displayed throughout the aircraft thereby creating a zone for your brand

Depending on the flight, minimum undistracted unprecedented guaranteed viewing time is 40 minutes to 8 hours inside the aircraft

Audience Profile A+ with no clutter, high recall and high penetration

Branding available both for domestic and international flights

Highly personalized & Highly Captive (the audience is literally strapped to their seats)Available on 24 Jet Airways domestic Aircraft, also available of international aircraftTwo Options:

Full Audience: 30 sec A/V spot played on all screens after the safety videoTV Spot: 30 sec A/V spot played on all the channels. Visible every time a passenger changes a channel.

Possibilities:Meal Tray CardsBrochure PlacementsProduct Sampling

Credit Card

Sized Meal

Tray Card

Idea Language

Barrier Brochure

Cadbury’s

Product Sampling

Sampling: Can be done in all Jet Airways, Jet Konnect and Jet Lite flights.

Sampling can be done on select cities or on the entire fleet.

Sampling can be taken along with internal branding options like Seat Backs, Bulkheads or In-Flight Entertainment screens.

Meal Tray Cards: Credit card sized booklets can be placed in the meal trays which can carry brand/product messages and is a very impressive way to reach the target customer.

Brochure Placements: We can arrange to place your brochures in the seat pockets. Passengers entering/exiting the aircraft & the seated passengers can pick them up.

Front Side of the Boarding Pass

Back Side of the Boarding Pass with a Sample Advertisement

Boarding passes are available on all Jet Airways flights

The back of the boarding pass will be branded.

A cost effective, efficient way to target all the passengers of a particular airline.

Minimum 3 touch points where boarding passes will be seen by a passenger: Check-in, Security Check and while Boarding

The large portion of the boarding pass retained by the passenger who takes it home.

Baggage Tags are available on all Jet Airways flights

The back of the baggage tags will be branded.

Cost effective, efficient way to target all the passengers of a particular airline.

A lot of passengers still retain the tags on their hand baggage for a considerable amount of time

There will be 24-30 handles inside the coaches thereby creating a zone for your brand.

Each bus grab handle will be double sided and will be the only form of static branding inside the coach.

Every month approximately 2.0 million passengers pass through these coaches.

Each passenger passes through the coach twice, once during departure and once on arrival.

Depending on the airport, passengers spend approximately 10-15 min inside the coaches.

E-Ticket is printed by a traveler after making a booking.

It is great for Brand Building exercise & to engage customer in any activity in the online & offline space.

Customized mailers with the advertisers message & offer with hyperlinks to advertisers home page/landing pages delivered directly into the customers E-mail box.

Customers who always look forward for deals, as Indigo keeps extending such deals.

Minimum blast for 5 Lakh E-mail Ids.

Jet Mall is the In-flight shopping catalogue & is placed in the premiere cabin seat pockets of the Jet airways.Jet Wings is the In-flight magazine of Jet airways.We can offer you space on the front inside cover, the back cover or the inside pages.The estimated readership is given below:

Jet Wings – 12.5 lacs per monthJet Mall – 5.5 lacs per month

Sizes: 18cms x 21cms (W x H)

Advertising Type Qty Rate (`) Production (`)

(per cycle / month)

Full Aircraft Wraps 1 50.0 lacks 15 to 20 Lks

Cabin Bulkheads 4 to 6 per aircraft2.00lacks

48,000 per aircraft

Seat Back devices 140 to 180 per aircraft2.0 lacks

5,000 per aircraft

Product sampling 50k – 18.0 lacs Rs.4.5 per sample -

Brochures in seat Pocket/Meal tray

Card10.lac – 18. lacs Rs. 15.0 lacks -

In-Flight Entertainment

One 30 sec Spot Rs. 9.0 lacks -

Advertising Type Qty Rate (`) Production (`)(per cycle / month)

Boarding Passes 17.5 lacs Rs. 21 lacs -

Hand Baggage tags 18.0 lacs Rs. 16.5 lacs -

Newspaper Stickers 2.0 lacs Rs. 6.5 lacs Rs. 3.0 lacs

Grab Handles on Tarmac Coaches

26 – 34 per bus Rs. 45k – Rs 65k Rs. 3000/- per bus

On-Line Promotions/E-Ticket

Branding

2.0 lac views per month

Rs. 6.5 lacs -

In-Flight Catalogue/Magazine

Jet Wings 3.0 lacs -Jet Mall 3.0 lacs -

Service Tax @ 10.3 % extra

Lead Time: Boarding Passes, Baggage Tags, 3-4 weeks; Seat back devices, Coach Branding 1-2 weeks

Material: Seat Back devices & Coach Branding : Non- Adhesive Card

Virat Sports & entertainments

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Mobile: +91-8764057421

Email: jitsbihari@yahoo.co.in