JETRO’s efforts in supporting restoration from the Great East Japan Earthquake (April – July 2012)

1© 2012 JETRO

Promotion of investments from overseas firms to the afflicted areasJETRO conducted various activities towards the promotion.

Support for overseas business development of afflicted companies 　JETRO implemented support such as in exploring export sales channels for these firms.

Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas

JETRO has utilized various opportunities to publicize accurate information on the post-quake situation of Japan.

Provision of information related to business abroadJETRO provided information which would be useful for afflicted firms and producers to expand business overseas.

Offering discounts or exemptions of JETRO paid servicesBy waiving part of or all service fees, JETRO continuously supported revitalization of afflicted firms and producers.

Promotion of investments from overseas firms to the afflicted areas

2© 2012 JETRO

Tour of a decontaminationsite in Fukushima

Networking meeting in Tokyo

Overseas symposiums, seminars and forumsTo contribute to regional revitalization and job creation through promotion of investment from foreign firms, JETRO has been hosting symposiums and seminars to provide information on measures of the Japanese Government including the system of special zones for reconstruction and incentives for investors, and its energy policies.

Symposiums “Japan Business Forum: New Initiatives for Sustainable Growth” New York, USA / Jul. 17, 2012; Paris, France / Jan.- Feb. 2013

Seminars and forums “ Japan‘s Efforts and Measures on Restoration from the Great East Japan Earthquake ”

Hong Kong, China / Jul. 9, 2012; Taiwan / Jul. 23, 2012

“Japan – France Energy Forum”: Paris, France / Oct. 2012Seminars aimed to promote investment in fields in Japan, such as renewable energy, where further demand is expected to emanate

“US Environmental Remediation Technologies Mission”Networking meeting between firms of Japan and the US engaged in radiation decontamination・ With Japan’s Ministry of Environment and the US embassy in Japan, JETRO welcomed the mission in June, and co-hosted the networking meeting in Tokyo after briefing participants on the present status of Japan’s efforts towards decontamination throughout the public and private sectors and introduced related technologies of Japan and the US.

・ The meeting was attended by 113 Japanese and 33 US firms, of which 30 US companies joined a tour to Fukushima Prefecture, where they had a meeting with the Governor and visited a decontamination site.

A briefing in Tokyo for foreign companies operating in Japan (Mar 2012)

Support for overseas business development of afflicted companies: Agricultural, marine products & foodstuff (1)

3© 2012 JETRO

Overseas food exhibitions participated by Japanese firms with support from JETRO

Thailand PM Yingluck visiting the Japan Pavilion at THAIFEX

FOOD TAIPEI

Exhibition Venue / date No. of sponsored firms (prefecture)

THAIFEX Bangkok, Thailand / May, 2012 1 (Yamagata)

FOOD TAIPEI Taipei / Jun., 2012 5 (Miyagi) 3 (Yamagata)

Summer Fancy Food Show Washington D.C. / USA / Jun., 2012 1 (Aomori)

FOOD EXPO 2012 Hong Kong

Hong Kong, China / Aug., 2012 27 (planned; 6 prefectures including Iwate, Miyagi and Fukushima)

EQUIPOTEL 2012 San Paulo, Brazil / Sep., 2012 Not fixed

SIAL 2012 Paris, France / Oct., 2012 Not fixed

FHC China Shanghai, China / Nov., 2012 Not fixed

JETRO business matching inviting overseas buyers to Japan

Business matching events Venue / dateNo. of overseas buyers invited

Business Talks with Food Buyers from Hong Kong Yokote City, Akita Pref. / Jun., 2012 1

JETRO Business Talks to Promote Food Exports in Chiba Chiba Pref. /Jul., 2012 7 (planned)

Business Talks in Fukushima with Buyers from Thailand

Fukushima Pref. / Aug., 2012 4 (from Thailand, planned)

Business Talks to Promote Food Exports in Miyagi, “the Kingdom of Food” in Summer 2012, Autumn 2012, Spring 2013

Sendai City, Miyagi Pref. / Jul., Oct. 2012, Mar., 2013

7 for the talks in Summer 2012

Towards Restoration! TOHOKU FOOD EXPO 2012 Tokyo / Oct., 2012 Not fixed

JETRO Business Talk to Promote Sake Exports in Fukushima Fukushima / Oct., 2012 Not fixed

JERO Business Talk to Promote Food Exports in Aomori, Sendai, Fukushima, Yamagata and Chiba

Aomori, Sendai, Fukushima, Yamagata, Chiba Pref. / Mar. 2013

Not fixed

Support for overseas business development of afflicted companies: Agricultural, marine products & foodstuff (2)

4© 2012 JETRO

Sake promotion event (Chicago, USA)

Dispatching business mission to explore overseas marketsJETRO plans to send missions to Thailand (September), Singapore (October), Taiwan (December) and Hong Kong (February 2013) to expand sales channels of Japanese food products.

It will also organize events for the quake afflicted area, holding business talks to promote the food business of Yamagata and Iwate (Hong Kong, September 2012) and sending the Aomori - Indonesia Mission to promote business talks for food to Indonesia (schedule not yet decided)

Promotional events and business talks to expand overseas sales channels for Sake - Sake promotion event (Chicago, USA / June 2012) With participation of brewers from Iwate and Fukushima Pref. - Business seminar and talks on Japanese livestock food products and sake (Hong Kong, China / August 2012), etc.

Support service for potential exportsTargeting Japanese SMEs inexperienced in exporting, JETRO’s experts in establishing business strategies, negotiations and contract conclusion provide, in general, two-year tailor-made support. (Taking repercussions of the quake into account, JETRO may extend the term.)

Two companies in Iwate prefecture engaged in the agricultural and marine industry and food business have received support from JETRO.

Mission to Seoul to promote the sake business (February 2012)

Support for overseas business development of afflicted companies: manufacturing and design (1)

5© 2012 JETRO

Japan Pavilion at the BIO International

Convention

Showroom in Shanghai

Sector Exhibition Venue / date

Environmental equipment Intersolar North America San Francisco, USA / Jul. 2012

Industrial and transport equipment

ILA Berlin Air Show Berlin, Germany / Sep. 2012

〃 IMTS 　 Chicago, USA / Sep. 2012

〃 METALEX 　 Bangkok, Thailand / Nov. 2012

〃 Automechanika Shanghai, China / Dec. 2012

Medical and biotechnology BIO International Convention Boston, USA / Jun. 2012

〃 MEDICA Dusseldorf, Germany / Nov. 2012

Design NY International Gift Fair Summer 2012 / Winter 2013

New York, USA / August 2012, Jan. 2013

〃 Mason et Objet Paris, France / Jan. 2013 　　

〃 Ambiente Frankfurt, Germany / Feb. 2013

Other events The 112th Guangzhou Trade Fair Guangzhou, China / Oct. 2012

〃 Music China Shanghai, China / Oct.2012

JETRO support for quake afflicted SMEs to join international exhibitions

Asia Caravan Project : support package for expanding SMEs’ sales in China

JETRO provides the following support package to the SMEs in exploiting sales in China;

- Held business talks in Shanghai, Shenyang, Beijing, Jinan, Hong Kong and Chongqing, while setting

up a permanent showroom in Shanghai with warehouse functions, regarding this as a platform for the

project.

- Organized participation of the SMEs in international exhibitions in Beijing and Hong Kong.

- Set up a pilot shop in Shenyang and conducted online test marketing.

Support for overseas business development of afflicted companies: manufacturing and design (2)

6© 2012 JETRO

Dispatching business missions to explore overseas markets- Seminar and Business Talks on Medical Equipment (Brazil / May 2012)

Attended by one firm from Ibaraki Pref.

- Business Mission to Explore Malaysian Market (Kuala Lumpur, Malaysia / Jul. 2012)

Attended by one firm respectively from Iwate, Aomori, Ibaraki and Akita Pref., four from Miyagi Pref., and three from Yamagata Pref.

JETRO business matching events inviting overseas buyers to Japan- Business Talks with Overseas Buyers at Intermold (Osaka / Apr. 2012)Five overseas buyers were invited, one firm respectively from Miyagi and Ibaraki Pref. joined.

- Business talks to promote textile exports (Tokyo/ May 2012; Osaka and Wakayama/ Jul. 2012), etc.

Support service for potential exportsTargeting Japanese SMEs with quality products but no experience in exporting, JETRO’s experts in establishing business strategies, negotiations and contract conclusion provide, in general, two-year tailor-made support. (Taking repercussions of the quake into account, JETRO may extend the term.)

<SMEs by prefecture>

Iwate Pref. 2 firms: Machinery and environment (1), tableware(1)

Miyagi Pref. 1 firm: leisure and outdoor activities (1)

Fukushima Pref. 2 firms: Machinery and environment (2)

Business talks in Brazil on medical equipment

Business talks to promote textile exports (Osaka)

Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas (1)

7© 2012 JETRO

Information provision through overseas seminars

Malaysian Deputy Minister of International

Trade and Industry Mahathir at the ASEAN

Road Show

Annual meeting of Japan-America Society of Indiana

Event Venue / date RemarksClosing reception at the ASEAN Road Show

Tokyo, Japan / April 2012 JETRO set up a booth at the reception venue to introduce technologies possessed by SMEs in Fukushima Pref.

Seminar on Japan and its Recovery from the Great East Japan Earthquake

Kansas City, Missouri, USA / May 2012

Israel-Japan Friendship Society and Chamber of Commerce (IJCC) Seminar

Tel Aviv, Israel / May 2012

Annual meeting of the Japan-America Society of Indiana

Indianapolis, USA / June, 2012

Seminar on the recovery of the Tohoku region from the Great East Japan Earthquake and exploration of the sake market in the US

Chicago, USA / June 2012 JETRO held a seminar where sake brewers from Iwate and a notable US sake journalist delivered speeches about their experience of the quake and post-quake restoration efforts, as well as on market exploration of sake in the US.

Exhibition on Japan’s post-quake recovery

Paris, France / June - July, 2012

At the exhibition held at city hall in Paris, JETRO exhibited panels to publicize and build people’s trust in Japanese marine and agricultural products.

Seminar along with the visit of Fukushima Governor to Germany

Dusseldorf, Germany / August 2012

PR booth run by quake afflicted areas at the Japan Expo in Shanghai

Shanghai, China / November 2012

Public relations activities aimed to prevent spread of harmful rumors against Japanese products overseas (2)

8© 2012 JETRO

Information through JETRO English website

-Through the page “Japan Earthquake Recovery Briefing” on its website, JETRO provides accurate information on the recovery of Japan in English, putting up an abundance of online video content, such as that covering interviews with representatives of foreign capital companies operating in Japan and that introducing post-quake restoration efforts of Japanese companies in the afflicted areas.

-The site also provides information useful for foreign companies considering making investments in the afflicted areas.

Information through publicity videos at international trade fairs and seminars-JETRO sets up PR booths at international trade fairs and other events showing video footage to convey facts about Japan’s recovery status.

China International Medical Equipment Fair 2012 Spring (Shenzhen, China / April 2012)

Japan–Peru EPA Seminar (Lima, Peru / April 2012)

GENERA 2012 (Madrid, Spain / May 2012)

Singapore International Water Week and Water Expo 2012 (Singapore / June 2012)

Japan – Peru EPA Seminar

Provision of information related to business abroad

9© 2012 JETRO

Information through JETRO Japanese website-JETRO has dedicated a page on its site for information on import restrictions of countries and regions in the world as well as domestic and overseas institutions conducting radiation inspections.

-Since the release of this information, the total number of accesses has reached some 1.57 million (as of the end of June 2012).

-Areas covered: 52 countries and 3 regions (the EU, Hong Kong and Taiwan) -Inspection agencies covered: 248 institutions

(138 domestic and 110 overseas from 26 countries)

Dedicated consultation services-These consultations are in response to inquiries on restrictions of each country and region for Japanese food imports and agencies conducting radiation tests.

Inquiries received: 1,027 (as of the end of Jun. 2012)

-The services include consultations in English for foreign companies operating in Japan making inquiries on the status related to the quake and establishing locations in the afflicted areas.

Inquiries received: 23 (by phone: 4; face-to-face consultations: 5; by e-mail: 14; as of the end of Jun. 2012)

Information through Seminars and other eventsIn cooperation with prefectural governments and chambers of commerce of the afflicted prefectures, JETRO has held various seminars and other events.Through these seminars centering on trade practice as well as trends in emerging markets and the market for agricultural and marine products and food stuff, JETRO has actively provided information which would contribute to companies and producers in the afflicted areas which aim to expand business overseas.

Offering discounts or exemptions of JETRO paid services

10© 2012 JETRO

Subject services TotalAomor

iIwate Miyagi

Fukushima

Ibaraki

Chiba

Other

1 Basic overseas business survey / Service for arranging business appointments

7 5 2

2 Online course on the trade business 2 1 1

3 JETRO Members 37 7 1 9 3 1 5 11

4 The Study Group of Information on Chinese Economy

1 1

5 The Study Group of Information on Agricultural and Marine Industry

15 9 1 1 4

6 Business seminars and other events 26 26

7 The Business Challenge Project for the Environmental Field in North America

1 1

8 Business Support Center 1 1

Total 90 17 28 17 5 2 5 16

Paid services JETRO offers at a discount or free of charge • Basic overseas business survey / Service for arranging business appointments•Online course on the trade business •Mailing photocopies of literature from the JETRO Business Library •JETRO Members, the Study Group of Information on the Chinese Economy, the Study Group of Information on the Agricultural and Marine Industry, IDE-JETRO Members (membership fees)•JETRO business seminars, symposiums and lectures (participation fees)•The Business Challenge Project for the Environmental Field in North America (entry fees for international exhibitions)•US-Japan Business Innovation Center (office rent and lease extension fees)•Business Support Centers in Bangkok, Manila, New Delhi, Mumbai, Chennai and Hanoi (office rent and lease extension fees)

Breakdown of users received discount or exemption