•JUNE 2008•

TD Canada Trust Toronto Jazz FestivalJune 20 – 29, 2008

jewellery@jazzTORONTO’S NEWEST CONTEMPORARY JEWELLERY ART FAIR

Nathan Phillips Square, Toronto, June 26 – July 5, 2009

THE FESTIVAL

TD CANADA TRUST TORONTO JAZZ FESTIVALJUNE 26 - JULY 5, 2009

Now celebrating its 23rd successful season, the TD Canada Trust Toronto Jazz Festival is Ontario’s largest music festival. Armed with the commitment to presenting the world’s best jazz, the Festival has grown steadily over the years and now entertains over 500,000 patrons annually. Empowered with a sophisticated knowledge of music, arts and culture, Toronto audiences rank among the world’s best; Toronto audiences strongly believe that quality of life is more important than work life, and that personal and social expression are key values. It is no wonder, then, that Toronto has undergone a cultural renaissance, anchored by the TD Canada Trust Toronto Jazz Festival.

As the kick off event to summer in the city, the Festival is the premier event of the social calendar in late June. Continually seeking to innovate and build upon previous successes, the Festival has once again expanded its footprint to now include Jewellery@Jazz, a ten-day open-air market featuring more than a dozen jewellers and craftsmen. Toronto’s newest contemporary jewellery art fair will cater exclusively to the art and design of one-of-a-kind-pieces that move beyond traditional forms of ornamentation and preciousness. Showcasing the work of local and international jewellers working in precious and semi-precious stones, gems, beads, metals, organics and recycled materials, Jewellery@Jazz is Toronto’s newest reason to stop and enjoy the jazz.

2

“The combination of connecting to a cultured clientele in a central out door setting filled with music is unique. Not only have I sold my work consistently to a diverse clientele, I have had people contact me months afterwards based on what they saw at the festival. It’s a great way to expand your client base and contacts, and I hope to continue doing so at the new contemporary jewellery art fair.”

-Participating Artist, Artisans Village 2004 - 2007 TD Canada Trust Toronto Jazz Festival

THE MARKET 3

ACCESSING YOUR TARGET MARKET TD CANADA TRUST TORONTO JAZZ FESTIVAL

Festival at Nathan Phillips Square

• Approximate daily traffic of 25,000 from June 26 to July 5• Major Toronto tourist destination and gathering spot• Animated daily from 12 noon to 11 pm • jewellery@jazz official hours are 12 noon to 8 pm, however, jewellers may remain on site until 11 pm if they so choose• jewellery@jazz is free to the public• Outdoor Stage featuring concerts at 5pm daily• 1,200 seat, fully licensed Mainstage Concert Theatre presenting: - Lunchtime Concert Series at 12pm daily - Event Concert Series at 8pm daily

The Jazz Festival Audience - Educated and Affluent

Where you find a youth audience under 25, empowered to change the world, with aging baby boomers over 50, with incredible wealth and influence!

• Culturally diverse• Average age: 38 years• 54% between the ages of 25-54 years• 19% 55+ years• 56% male: 44% female• Higher than average household income• 78% college/university educated

THE JEWELLERY@JAZZCONTEMPOARY ART FAIR

4JEWELLERY@JAZZ

jewellery@jazz

• Juried ten day contemporary jewellery art fair• Unique outdoor show focused on jewellery – only one of its kind in Toronto• Up to 25 jewellers along main north/south pedestrian route from Queen Street to City Hall• Fee is approximately $125/day for 5 or 10 days, depending on timing of application and duration of participation. • Fee includes: - 10’ x 10’ white pop tent + set up - one 6-foot table and 2 chairs

Benefits For jewellery@jazz Participants

• Central placement along main walkway in Nathan Phillips Square• Access to audience of over 200,000 festival patrons• Distribution of 2,500 printed jewellery@jazz promotional flyers• Distribution of electronic pdf of jewellery@jazz promotional flyer• Promotional piece in Festival programme (50,000 printed)• Dedicated jewellery@jazz art fair web page on Festival website• Personalized web listing to include name, description, image and link to website/email. (Festival website receives 255,000 unique visitors April to July)• jewellery@jazz highlighted in two media releases leading up to festival• E-blasts promoting jewellery@jazz to the Festival membership list• Right to data collection through contesting (subject to mutual agreement with Festival)• Roving security patrols overnight (overnight storage not provided)

For further information, please contact:

Jessica Tudosjewellery@jazz Art Fair Coordinator

t 416.530.5853jessica@kikacreative.com

82 Bleecker St. Toronto, Ontario. M4X 1L8

CONTACTS

WE HOPE TO SEE YOU ATJEWELLERY@JAZZ IN 2009

WWW.TORONTOJAZZ.COM

5

WWW.JEWELLERYATJAZZ.COM

“Jazz festivals are big, big business. Jazz festivals have become the cornerstone of the summer festival season in many cities in North America.” - Times Colonist