jewish & kosher | what's the deal?
Post on 18-Oct-2014
817 views
DESCRIPTION
The Jewish market is loyal, affluent, influential and educated ... so shouldn't you be reaching them? Just because you use Kosher salt doesn't mean you get the Jewish market! Maybe you had questions before, but now Henry Isaacs has the answers for you. Check out our "Jewish & Kosher | What's The Deal?" presentation to learn how the Jewish market can become one of your best customers with our help. Henry Isaacs | Jewish Marketing & Communications www.henry-isaacs.com | JewishMarketing101.comTRANSCRIPT
You may be asking yourself…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
What’s the deal with the Jewish market?
I want their business…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… but how do I get it?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Definitely a headscratcher.
You got questions…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… such as:
WHERE??
WHEN?
HOW LONG?WHY?
WHICH ONES?
WHAT TIME?
WHAT DO I SAY?Um…
WHICH PRODUCT?AM I JEWISH?
HOW?HELP?
????
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Ok, we can’t help with this one…
AM I JEWISH? | P. 646.833.8604 | E. [email protected] |
www.Henry-Isaacs.com
Here’s what we have to say.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
You may be clueless on the Jewish market…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Where’s my thinking cap?
… and need some hand holding.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
No, no, everyone does Passover
in Miami, not Abu Dhabi.
You ask, should I be reaching them?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or them?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or how about these Jewish people?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or these younger ones?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
What makes this a Hasidic rapper?...
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
He currently looks like this, by the way…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… and closely resembles him. Both Jewish.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Want to know why we shake this?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
But not celebrate this?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
What’s the deal with this?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Everyone!… Miss Mary Mack, Mack, Mack…
Or this?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
And how does it bring me business?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Why no bar at a Bar Mitzvah…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… and why Halloween in March??
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Why are they reading food labels…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… for items that look Kosher?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Ok, but seriously, what’s the story here?
You shake these??
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We’ll answer all your questions.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Henry Isaacs is like your Jewish expert.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… or your Jewish marketing superhero…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
A Jewish PR and social media ninja.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We can help with all this good stuff.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Our clients say we do that really well.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
See, the Jewish market has strong purchasing power…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… is extremely diverse…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… is focused on education…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… and has strong family values.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We’re a rising demographic. (just like Hispanics and African Americans)
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
…that’s growing locally and internationally.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
And it’s a loyal customer base you should
probably start focusing on.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Did we just blow your mind?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Maybe you’re going Kosher?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Maybe you want to know their lavish customs…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We do all this stuff for you.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Go make me a latke, dreidel boy.
… or reach them during the holidays?
Maybe you’re branching into Israel?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or have a Jewish themed product?
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We get it. We can help you with that.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We’re one complete source for all your Jewish marketing & communications.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Maybe you just need to save money
on your marketing & communications.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or maybe just increase efficiency.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We’ll handle it for you, no problem…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
We don’t take breaks or office naps…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
In fact, we’re obsessed. (with marketing & communications, that is.)
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
And maybe a tad wired on coffee. (which is good for our clients!)
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Remember, we do all this stuff for you…
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
… and help you succeed from the Jewish market.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
You can learn more here.
JewishMarketing101.com
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Or contact us directly.
Save Money. Increase Efficiency. Connect Brilliantly.
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Marketing | PR | Social Media | Events | Branding
P. 646.833.8604E. [email protected]
www.Henry-Isaacs.comJewishMarketing101.com
| P. 646.833.8604 | E. [email protected] | www.Henry-Isaacs.com
Thanks for watching.
(These guys rock. We used three slides of them, did you notice?)