jgh online experience: web, digital and social media

S ocial and Digital Media

Healthcare Communications professionals affiliated with

McGill University

Bienvenue

Welcome

Bienvenue a l’hôpital général juifWelcome to the Jewish General Hospital

• Leslie Blumer (Communications - Maimonides Geriatric Centre)

• Kim Heilpern (Communications - Maimonides Geriatric Centre)

• Robin Thornton (Communications - Jewish Eldercare Centre)

• Julia Asselstine (Manager, Public Affairs & Strategic Planning - MUHC)

• Rachel Yates (Director, Public Affairs â MUHC)

• Ian Popple (Public Affairs - MUHC)

• Lisa Dutton (Public Affairs - MUHC)

• Pamela Toman (Webmaster - MUHC)

• Sol Ines Peca (Communications Officer - Faculty Of Medicine, McGill University)

• France Cardin (Communications Officer - Faculty of Medicine, McGill University)

• Seeta Ramdass (Director of Public Relations and Corporate Communications - St Mary's)

• Anne Quirion (Éditrice / Rédactrice Web - Douglas)

• Sandra McPherson (Communications Manager - Neuro Institute)

• Anita Kar (Communications Officer - Neuro Institute)

• Stephanie Malley (JGH)

• David Kemper (JGH)

• Mark Shainblum (JGH)

• Glenn Nashen (JGH)

• Henry Mietkiewicz (JGH)

The JGH Online Experience:Web, Digital, and S ocial Mediaat the Jewish General Hospital

David KemperJGH Web & Digital Media S pecialis t

Overview

• Public Affairs and Communications’ web, digital, and social media initiatives– JGH website

– Digital media

– Social media

• Healthcare communications and social media

• Seeds of discussion

JGH webs ite (jgh.ca)

• Extension of the Jewish General Hospital

• Informational, educational, promotional

• Serves a vital role in providing current information to a diverse audience

• Responds to and anticipates public/patient information needs

• Et…notre site web est aussi bilingue


• Stats:

• JGH.ca powered by Bluelemon Media customized CMS

• 2200 pages (admin, departments, clinics)

• Decentralized content authoring

• Centralized training and technical support

• Jan 1-Feb 1, 2011: 42, 131 unique visitors


• Trends:

• Hospital department web requirements increasing– “We want to add more audio and video!”

– “We want to do what another website is doing!”

• Public expectations rising– Find a doctor, make an appointment

– Access the web on any device


• Challenges:

• Responding to those increasing needs and rising expectations

• Rapid evolution of the Web


• Solutions:

• Collaborate with departments, content authors and publisher forums

• Build communities of practice (CoP) internally and externally

Digital Media

• Digital signage– Digital screens displaying information

– Across hospital and in several waiting rooms

– Planned: Digital billboards, way-finding, passive learning

• New media– Audio and video production (podcasts)

– Blogs

S ocial Media

• Small steps into the “Big Three”– Facebook

– Twitter

– Youtube

• Testing phase– Re-purposing content

– Pushing content to social media sites

S ocial Media

• Social media policy (draft)

• Public Affairs and Communications-controlled accounts– What we post, what we do not post

– To respond or not to respond to comments (negative, inaccurate, etc)

– Social media sites own the content we upload

– Advising JGH staff on social media etiquette

S ocial Media > Facebook

• Facebook (500 million users!)

• facebook.com/HGJ.JGH

• Sharing JGH news and event information

• Photo and video gallery

• Following other healthcare organization Facebook pages

• Looking ahead:

• Promoting Facebook page using traditional media

• Using Facebook beyond the basics– Two-way conversations

– Promotional, educational, informative


S ocial Media > Twitter

• Twitter (~175 million users)

• Twitter.com/HGJ_JGH

• Posting updates, or tweets, from JGH press releases, news and event information

• Re-tweeting interesting health stories

• Monitoring @HGJ_JGH mentions using Tweetdeck (www.tweetdeck.com)

S ocial Media > Twitter > Tweetdeck


• Looking ahead:

• Promoting Twitter account using traditional media

• Using Twitter beyond the basics– Engaging followers

– Sharing information with followers (JGH or non-JGH)

– Participate in tweetchats (#hcsm, #hcsmca)

S ocial Media > Youtube

• Youtube (billions of videos served!)

• Youtube.com/nanamusical

• Viral video “Na Na Musical”

S ocial Media > Youtube

Healthcare communications and social media

• A vibrant online community of healthcare and healthcare communications pros– Medical professionals

– PR professionals

– Information professionals

• Common goal– Communicate, share, facilitate

– Access to information

• Healthcare and social media practitioners (Canada)– Colleen Young, Health Communications

(@Colleen_Young)• #hcsmca Twitter ‘hashtag’

• www.colleenyoung.com

– Ann Fuller, SMiCH+ (@AnnFuller)• Social media in Canadian Healthcare blog

• www.smich.ca


• Healthcare and social media practitioners (USA)– Dana Lewis, Health and Digital Strategist at

Swedish (@danamlewis)• #hcsm Twitter ‘hashtag’

– Ed Bennett, Web Operations Manager at University of Maryland Medical Centre (@edbennett)• Found in Cache blog: a comprehensive directory of

healthcare social media efforts worldwide



http:/ / healthsocmed.com/


http:/ / ebennett.org/

#hcsm

#hcsmca

S eeds of dis cus s ion

• Social media and healthcare communications– It’s not just fancy technology• It’s about connecting people with services and info

– Cannot buy or force social media cred• Gain followers by being genuine and providing helpful

info

– Patience

– What have been your successes, challenges, pros, cons?

Merci / Thank you

Rick S eifeddineKeynote S peakerS VP Brand, Bell

Round table

Merci / Thank you

Hôpital général juif / Jewish General HospitalDavid Kemper: [email protected]

Twitter: @HGJ_JGHFacebook: facebook.com/HGJ.JGH

Youtube: Youtube.com/nanamusical

jgh online experience: web, digital and social media

Health & Medicine