Jiayuan.com International Ltd (NASDAQ: DATE) Wireless Apps for Dating

Jason LiuSeptember 2011

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Who We Are …

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Positioning Provide an online platform for singles in China to pursue serious

relationships

Business Model Flexible and results-based pricing model

Leadership

No. 1 wallet share and total time spent in 2010 Over 45.5 million registered user accounts by the end of Q2 2011 5.4 million average monthly active user accounts in Q2 2011

Largest online dating platform in China

♥ CEO Rose Gong founded Jiayuan in her dormitory, met her husband on the website and they later married

♥ Grew into the largest online dating platform in China

♥ Began charging for messaging services in October 2008

♥ IPO on NASDAQ Global Select Market

♥ First to launch wireless apps for all major platforms in China

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Our History

2003-2004

2005-2007

2008-2009

2011

Jiayuan Wireless Apps

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China’s mobile internet users are predicted to grow to 750 million by 2014(1)

Online Dating Anytime, Anywhere

Android, iPhone, iPad, Windows Phone 7

1 million+ downloads

LBS provide nearby contacts according to

search criteria – better acceptance in tier

1 cities while penetration still remains low

in lower tier cities

LBS function adds 30% messaging traffic

Easier access to extensive online

database through smart phones with one

results-based pricing model

Source: iResearch

Apps Connected to Online Database

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Online Map-Search

(Location Uploads 90%)Smart Phone Apps

(Location Uploads 10%)

LBS Priority – Serious vs Casual Dating

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Serious Dating*

Personality

Looks

Age

Height

Education

Marital Status

Income

Casual Dating

Looks

What Are Users Looking for on Dating Platforms?

Source: Jiayuan user survey

Location (by city and meters)

Location (by meters)

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Thank You!