jibe social_brandbuilder
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Social Brand BuilderintroducingConnecting Brands & Friends!
Edwin Witvoet - 1995 - 2005 : Philips / Logica - 2005 : Owner Jibe Company
Jibe Company- Data-warehousing & Intelligence Monitoring & Customer Profiling
Customers
CONNECTING BRANDS & FRIENDS !
Jibe Company
Needs ✓ Insight in online performance own brand(s) & competition ✓ Insight in behavior of fans and customers, wrt
‣ social media activity ‣ response on campaigns & promotions ‣ purchase behavior ‣ response on newsletters
✓ Targeted and personalized marketing & communication ✓ Increase brandvalue by refined businessmodels to
fans & media- / advertising-partners
CONNECTING BRANDS & FRIENDS !
Data Driven Marketing
Jibe’s - Social Brand Builder ✓ Centralizes and secures data in data-warehouse ✓ enriches fan-/customer-database
‣ social behavior (following, talking about, influence) ‣ campaign behavior ‣ purchase behavior ‣ mail behavior
✓ provides insights via dashboards & reports ‣ overall dashboard /w fangrowith, activation, media-consumption & demographics ‣ campaign and media-value reporting
✓ provides segmentation based on enriched profiles ✓ Jibe also provides analysis and consultancy services
CONNECTING BRANDS & FRIENDS !
Data Driven Marketing
Social Brand Builder - Connecting Brands with Friends!
Brand Performance Reporting Segmentation ✓ Fan growth ✓ Activation ✓ Consumption ✓ Demographics
✓ Reputation ✓Campaigns ✓ Sales ✓ Audience Analysis
✓Group your Fans ✓ Analyse ✓ Target ✓ Personalize
http://www.jibecompany.com - [email protected] - 5623 EG Eindhoven, The NetherlandsContact us
Social Brand Builder
Ticket & Webshop salesCRM records & Mail lists
Web trafficSocial Connections
CONNECTING BRANDS & FRIENDS !
Data Centralization : Web & Sales performance
Centralized Overview
• Fan base on all networks
• Activation
• Media Consumption
• Demographics
CONNECTING BRANDS & FRIENDS !
Data Centralisatie : Centralized overview of Brand Performance
Online Reputation Benchmark
CONNECTING BRANDS & FANS !
Competitive Benchmark
• Online Reputation Ranking
• 4000 brands
• 24/7 monitoring
• Market Research & Benchmarking
!✓ Brand Awareness : Build Fans on all networks
✓ Reputation Management : Create a positive sentiment
✓ Brand Dialogue : Join the conversation
✓ Influencer Marketing : embrace influencers
✓ Clicks, Traffic, Leads : Promote campaigns
✓ Conversion & Sales insights : improve conversion
Monitoring : Brand, Conversation, Fans, Commerce
MONITORING | REAL-TIME DASHBOARD | PERIODIC REPORTING
information ➠ insight ➠ strategy
Brand Insights Conversation Insights Community Insights Business Insights
Activations Buzz Profile Business Score
✓Facebook Fans ✓Volume over time ✓Klout influence followers ✓Reach
✓Twitter Followers ✓Sentiment ✓Fan Score (ranked profiles) ✓Presence
✓Hyves Friends ✓Influencers (FB, Tw, Hyves) ✓User Segmentation (web, DB, Social) ✓Interaction
✓YouTube Subscribers ✓Related Hashtags ✓Sales
✓Newsletter opt-in ✓Topics
✓Own Accounts ✓Shared Content (URL’s)
Traffic Brand Mailing Sales
✓Facebook page views ✓Facebook wall conversation ✓Newsletter subscription ✓Sales per channel
✓Youtube profile views ‣most liked, commented ✓Mailings ✓Sales per product
✓Youtube video views ‣Posts, Comments, Likes ✓Sent Newsletters
✓Site visits / visitors / pageviews ‣Labels & Export functie
Other ✓Twitter account conversation
✓Twitter Lists ‣Tweets, mentions
✓Klout influence score ‣RT, Hashtags, Followers
‣Labels & Export functie
Monitoring Dashboard : Insights per Tab
INSIGHTS : BRAND | CONVERSATION | COMMUNITY | BUSINESS
!✓ 360o customer profile
➡ Demographics : age, gender, address ➡ Social Graph : brands, interests, behavior, friends, influence ➡ Transactions : spending, value, products, preferences
✓ Identity Management ➡ Register & Sign-up: create account ➡ Social Login : Connect through Facebook, Twitter, Google... ➡ identification : relate account and customer/member-card ➡ self service : empower customer into Do It Yourself model !
✓ Customer Oriented Services (organic Marketing) ➡ Information : personalized messages and information ➡ Marketing : personalized promotions & rewards ➡ Commerce : personalized ads, products & services
Profiling : Behavior based Segmentation
PROFILING | CONNECT | SEGMENTATION | CUSTOMER CENTRIC
Customer insights ➠ Target / Personalize
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๏ Monitoring ✓ Online Analytics Dashboard ✓ Reporting per Brand & Campaign ✓ Optional : Market Overview Reports
๏ Social CRM ✓ Social Connect
- Social registration & login- synchronize Social profile information
✓ Customer Profiling360 Customer profiles- newsletter optin- Social network profile- Social influence- Transactions- Participation in campaigns
✓ Matchmakerinterface voor web & apps for real-time requests of userprofile details, for personalized communication, promotion and advertising. Monitoring SocialCRM
Marketing Intelligence Conversion
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MatchMaker
Monitoring & Reporting
Social Connect
Customer Profiling
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Monitoring & SocialCRM : Target & Personalize
CONNECTING BRANDS WITH FRIENDS !
CONNECTING BRANDS & FRIENDS!