jicr wine present-1
TRANSCRIPT
AGENDAIntroductions
Jekyll Island Authority, Eric Garvey
Young International Beverage, Larry Kellam
Jekyll Island Reserve Wines, Kyle Boyer
Kroger Opportunities
Q & A
Where the heck is Jekyll Island?
Where the heck is Jekyll Island?
JEKYLL ISLAND is known for its history, but famous
for it’s story….
WARM, RICH AND WHIMSICAL“EVOKES A LOST, FAIRY-TALE-
LIKE ERA.” – ISLANDS MAGAZINE
JEKYLL ISLAND is also a place that people care
about.
experiential marketing
refers to the customer
experiences with a brand
that allow users to interact
in a sensory way. It triggers
motivation more than any
other channel of
communication and
instigates word-of-mouth.
Brands that excite people
have more strength in the
subconscious level of the
mind.
Dr. Walter YoungCEO, Young International
About Young International Beverage, LLCThe world’s largest minority-owned supplier of adult beverages invites you to “Celebrate with a PurposeTM.” Proceeds from Young International brands benefit a specific cause, bringing social responsibility and equality to the global beverage industry.
Jekyll Island Club Reserve Wines• Priority Varietals for Kroger ATL KMA:
1. Old Vine Zinfandel2. Chardonnay3. Cabernet Sauvignon4. Pinot Noir5. Pinot Grigio6. Sauvignon Blanc7. Merlot
• Product of Lodi, California
Jekyll Island Club Reserve Wines• Distributed in Georgia by Empire Distributors,
Inc• Price target - $8.99 per bottle• Target Distribution:• Grocery retail• On-premise “by the glass”• Off Premise Package and Convenience Stores• Foodservice• Corporate Accounts
• Expected Launch – March 1• First year Forecast – 8,000 cases