JICREGJoint Industry Committee for

regional press researchQuick Start Guide

Purpose of this Guide

This Quick Start Guide has been designed to show first time/irregular users the basic concepts

and operation of JICREG and Jic-in-a-box software package

For further reading go to www.jicreg.co.uk

Contents

JICREG• What is it?4• Why we need it?5• Readership data?

7• Why is it so helpful?8• How to access data

9

Free data available 11

Cross Media database 13

Subscriber data available 15

Mapping 16Area Reports 19BRAD Intelligence 20Schedule analysis 22UFO 24Planned developments 27Contacts 28

JICREG: What it is

• JICREG (Joint Industry Committee for Regional Press Research) provides a readership currency for the regional press, and includes data on virtually all regional and local newspapers in GB with audited circulation figures.

JICREG structure

JICREG is an independent limited company and is run by a board of directors made up of nominees from:

• IPA on behalf of advertising agencies• ISBA on behalf of advertisers• NS & independent regional newspaper groups.

Reporting to the board is a user group, a technical forum, and various specialist sub-committees.

JICREG board

Ted Glynn chairman Bob Wootton ISBA

Brin Bucknor Kent Messenger GroupChris Pennock Johnston Press

Gary McNish AMRAHamish Pringle IPA

Howard Scott Newsquest Les Middleton Mediacom Lynne Robinson IPA

Paul McGarr Zenith OptimediaRobert Ray The NSSean Mahon Northcliffe

Why we need it

JICREG arose out of agencies’ requests for a detailed planning tool for the regional press. Their need was driven by:

• The requirement to identify the strength of competing papers in any area.

• The growth of local media opportunities.• The desire for an industry-led audience

currency.

Readership data

Readership data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models.

These models have been developed following detailed analysis of all available research and demographic details and are regularly updated to ensure they reflect current research findings.

Why is JICREG so helpful?

• JICREG provides audience data for all GB regional papers with audited circulation figures.

• It is a trusted and widely used currency.

• Geographical flexibility enables any area to be analysed.

• It links to numerous other regional media planning systems.

How to access JICREG data

• Basic data on papers and pre-set areas are available via free internet database.

• Jic-in-a-box subscribers can access more detailed data via internet database.

http://jiab.jicreg.co.uk

JICREG Internet database receives 70,000 page requests, 800 users & 3,500 reports per week

JICREG at the heart of regional media planning

• Mapping – establish catchment area & define by postcode sector.

• Jic-in-a-box – detailed audience for all papers and their websites in any catchment area.

• MP database for details of all other cross-media opportunities via local papers.

• Links to Brad Intelligence with rates & contacts.• Maps showing comparative coverage of catchment area.• Schedule analysis gives net reach and frequency of any

schedule .• UFO enables national press coverage to be shown in

any area.

Free JICREG data available

Users can obtain standard reports on the audience for regional newspapers and their websites in the following areas etc:

• Locations (towns & villages)• Counties• ILR areas• ITV areas• ISBA areas• Reg Gen areas• Local Government areas• Individual newspapers

Location report example

Newspaper report example

Cross-media database

The standard reports are linked to the cross- media database which provides details of other media opportunities available via regional newspapers, including:

• Websites• Magazines and niche publications• Specialist sections & supplements• Radio and TV stations

Media Portfolio search

Media Portfolio example

JIAB subscribers

Subscribers to Jic-in-a-box can get far more detailed data and can link the system to other software packages, including:

• Mapping• Brad intelligence• Schedule analysis• UFO

JIAB subscribers includeAgencies/Advtrs Media Insight Publishers/Sales Houses Northcliffe Accord MPG Aberdeen Press & Journal Newsquest SouthamptonAMS Mediacom Bristol Daily Record Newsquest SussexArtavia Mediaedge CIA Dunfermline Press Newsquest WiltshireBarkers MediaVest Kent Messenger Newsquest WorcesterTBWA MG OMD Liverpool Newsquest YorkBDW Mindshare Manchester NWN MediaBLM MKH Advertising Midland News Northcliffe HullByron Advtg Perception Media Newcastle Northcliffe LeicesterCarat PHD Media Newsquest Essex Northcliffe PlymouthEMO Robson Brown Newsquest Bolton Northcliffe South EastFeather Brooksbank Stracom Newsquest Bradford Northcliffe TruroFraser Green TCS Newsquest Cheshire ScotsmanGRP Tri-Direct Newsquest Media Sales Sheffield NewspapersInitiative Universal McCann Newsquest Newport SUNJohn Ayling Vizeum Newsquest N London Western Mail & EchoMcCann Erickson Walker Media Newsquest Scotland AmraHillarys Blinds Lidl UK Mediaforce Clacksons

Mapping systems

Mapping systems, including JICREG Mapping can be used to identify drive time or distance catchment areas, which can then be analysed in Jic-in-a-box.

They can also be used to show individual newspaper coverage of catchment areas.

BD11 1

LS 9 0

LS10 1

LS10 3

LS10 4

LS11 0

LS15 0

LS26 0 LS26 8

LS27 0

LS27 7

LS27 8

S 70 6

S 75 1

S 75 3

S 75 4

S 75 5

WF 1 5

WF 2 0

WF 2 6

WF 2 7 WF 2 8

WF 2 9

WF 3 1 WF 3 2

WF 3 3

WF 3 4

WF 4 1

WF 4 2

WF 4 3 WF 4 4

WF 4 5

WF 5 0

WF 5 9 WF 6 1

WF 6 2

WF 7 5

WF 7 6

WF 9 5

WF10 5

WF12 0

WF12 7

WF12 8

WF17 6

Dunford Bridge

Townhead

Midhopestones

Millhouse Green

Thurlstone

Tong

Cridling Stubbs Whitley

Womersley

Meltham

Queensbury

Denby Dale

Skelmanthorpe

Kirkburton

Penistone

Crigglestone

Royston

Thurnscoe

Hemsworth

South Elmsall

Kippax

Carcroft

Askern

Sherburn in Elmet

Holmfirth

Honley

Brighouse

EllandMirfield

BatleyCleckheaton

Liversedge

Pudsey

Darton

Ossett

Morley

Hoyland

Wombwell

Cudworth

Normanton

Rothwell

Garforth

MexboroughSwinton

Wath upon Dearne

Featherstone

Pontefract

Castleford

Sprotbrough

Adwick le Street

Knottingley

Huddersfield

Halifax

Dewsbury

Barnsley

Wakefield

BRADFORD

LEEDS

Wakefield (WF1 1) 15min Drive Time

Drive time area example

Area report example

Hollow Meadows

Edale

New Mills

MarsdenMeltham

Slaithwaite

Hebden Bridge

Queensbury

Penistone

Oughtibridge

Bramhope

Harewood

Hemsworth

South Elmsall

Thurnscoe

Boston Spa

Tadcaster

Copmanthorpe

Epworth

Finningley

CrowleThorne

Howden

Glossop

Hollingworth

Bingley

Keighley

Holmfirth

Honley

Pudsey

Chapeltown

Hoyland

Stocksbridge

Aughton

Castleford

Knottingley

Pontefract

Garforth

Maltby

Adwick le Street

Hatfield

Selby

Goole

Halifax

Dewsbury

Huddersfield

Barnsley

Wakefield

Rotherham

Doncaster

BRADFORD

SHEFFIELD

LEEDS

BARNSLEY CHRONICLE

Leeds Weekly News Group

WAKEFIELD & ROTHWELL EXTRA

WAKEFIELD EXPRESS

WF1 1 - 15min

Newspaper coverage example

Brad Intelligence

Brad Intelligence can provide rates, contacts, historical trend data and other useful information on all newspapers in any area.

Schedule analysis

Jic-in-a-box can be liked to all schedule analysis software packages, Telmar, IMS, and BMRB Choices, enabling the net reach and frequency of any regional press schedule to be established against any target audience within any area.

Schedule analysis example

UFO

UFO is a system that enables the readership of national daily and Sunday newspapers to be included on Jic-in-a-box reports, and in the files transferred to schedule analysis software. Very useful to demonstrate how national and regional schedules work together or the value of up weighting a national press schedule with regional press titles.

In order to subscribe to UFO, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.

UFO report example

UFO schedule analysis example

Planned developments

• Inclusion of regional newspaper website audiences.

• Expansion to include coverage of Northern Ireland.

Contacts

• If you have any queries regarding JICREG or Jic-in-a-box, or would like a demo of the systems, please contact:Steve Brown steve@jicreg.co.uk 020 7632 7400

• For queries about JICREG Mapping contact:Simon Perrysimon@beacon-dodsworth.co.uk 01904 701020