jim rowson (g/s tonight and kurt, the assistant)kurt jim rowson has a bs, ms, and phd from caltech....
Post on 19-Dec-2015
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Jim Rowson (G/S Tonight and Kurt, the assistant)
Jim Rowson has a BS, MS, and PhD from Caltech. He spent 20+ years building tools for chip designers at VLSI Technology, Cadence, and at the startup Redwood. He was CEO of a dotcom called “OneSpot” and is now a Principal Scientist at HP Labs working on the Social Media project.
Brief Timeline of the History of Interactive Television (iTV)
1953 1977 1979 1994 WD&Y Qube Teletext FSN
Winky Dink & You Warner Communications BBC Time Warner
Continuum of Assumption
Assumption of Traditional Television
Passive Viewer
Push Model
Advertising-driven Revenue Model
Broadcast Programming Model
Linear Programming
Device Centric
Usage Primary for Entertainment
One-way Communications Platform
Role of the Players Is Well Understood
Assumption of Interactive Television
Active Participant
Pull Model
Commerce-driven Revenue Model
Library Programming Model
Participatory Programming
Ubiquitous
Usage Expands to Include Shopping,
Communications, Social Interaction, and Education
Two-way Communications Platform
Role of the Players Is Fluid and
Requires Significant Integration
MSO
Interactive Program
Video on Demand
Home Shopping
Banking
Interactive Gaming
Targeted Ads
Enhanced Content
Control
EPG
(e.g. Microsoft WebTV)
PVR
Control
EPG
(e.g. TiVo)
Time
Inte
ract
ive
Leve
lS
imul
ated
D
elay
ed
R
ealti
me
iTV Service Offerings by Model
Internet
Chat
Web on TV
Enriched Content from the Internet
Multiplayer Gaming
Interactive Program
Video on Demand
Home Shopping
Banking
Interactive Gaming
Targeted Ads
Enhanced Content
Control
EPG
(e.g. OpenTV)
Highlights Today
BroadBandBananas
Akimbo
BananaTV
Summary of the Current iTV Landscape
Infrastructure
Providers
Middleware and DEBS
Set-top boxes and PVRs
Content providers and
advertisers
Echostar, DirecTV, At&T,
Insight, Comcast, AOL Time Warner
Liberate, OpenTV, MicrosoftTV,
Wink Communications, TiVo,
UltimateTV, Meta TV
Motorola, GI, Scientific Atlanta,
Pace Micro, Philips, Sony
Paramount TV, Universal Studios,
Sony, CNN, Clients like Packaged
Goods, Auto Manufactures
Migration to digital
Pressure on profits
Customer-service skills
Control of consumer interface
Lack of standards
Many languages
Alliances and partnerships
Lack of standards
Manufacturing capabilities
Lack of standards
Greater customization
Need to increase production budgets
New revenue sources
Programming approach
Key Payers Key Issues
V.O.D.• Video on Demand – The marriage of TV and the Internet: Examples:
Set top boxes/media hubs:
PCs and Laptops:
Toshiba creates a TV/laptop combo
Workshop on Personalization in Future TV July 13-14, 2001 Sonthofen, Germany
TV'02: the 2nd Workshop on Personalization in Future TV May 28, 2002 Malaga, Spain
List of papers accepted
TV'03: the 3rd Workshop on Personalization in Future TV June 23rd, 2003 Johnstown, PA, USA
TV'04: the 4th Workshop on Personalization in Future TV - Methods, Technologies, Applications for Personalized TV
User Behavior & PatternsErik Geelhoed
Can Radio Learn from Interactive TV?
?
….
User Behavior & PatternsProfessor John Carey
Can Radio Learn from Interactive TV?(11 June 2002)
User Behavior & PatternsProfessor John Carey
Can Radio Learn from Interactive TV?(23 Aug 2002)
User Behavior & PatternsProfessor John Carey
Can Radio Learn from Interactive TV?(23 Aug 2002)
Bruce Block (USC Prof.) Janjay Gulati,
Nohanbir Sawhney
& Anthony Paoni
(Readings, Associations & References)
Harry Castle
man, Walter J. Podrazik (Mark S. Meadows) (John Thornton Caldwell)
• Objectives:
• 1) Gain a better understanding of attitudes, behaviors, and motivation behind TV viewing among analog, digital cable TV and satellite customers.
• 2)Measure consumer predisposition and preference for using certain services for their TV viewing choices (e.g. analog, digital cable TV, satellite, video rental, Internet videostreaming)
• 3)Develop consumer segmentation profiles based on viewing choices (digital cable TV, analog cable TV, satellite, Internet, video rentals, PPV purchases, simultaneous PC/TV, etc.)
• Methods:
• Segmentation analysis to develop a profile of consumers based on their viewing choices
V.O.D.
• Video on Demand – The marriage of TV and the Internet:
Studies/News/Conference/Associations:
Interactive TV News Interactive TV Research
What do you think of these Qs:…It turns out that asking what people know after seeing a ratings book was the wrong question. The right one was "What didn't they know?“…
…Who is "in the audience" for a program (and who is not) depends entirely on three major interests in the equation: the content provider, the advertiser, and the measurement organization…
…We don't want multiple audiences, we want THE audience…
…If streaming media is put in the same category of advertiser-supported mass media as newspapers, radio, and television, it will inevitably fall into the ratings trap--it structurally has to…
…Will the future of iTV be limited to the needs and wants of the consumer?
And more, and more….