jimmy's hall
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Jimmy’s Hall (Sony Pictures Classics)
Online Marketing/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for JIMMY’S HALL. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Email – To CC members in LA & a national email (114K people) 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Digital Ad Campaign – In Campus Circle
The campaign has 3,131 clicks (includes 2,622 bitly clicks), 6,145 content related page views to date. There were 320 social media interactions for the campaign. The FB campaign reached over 6,000 people.
Film Ad Example
Retail Promo – Irish Bars #1
Retail Promo – Irish Bars #2
Retail Promo – Irish Bars #3
Original Content Page Views – 270
SM Transactions - 280 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Facebook Boost
Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 376K+ to date. Clicks – 130 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,785
Clicks - 357
Campus Circle
Newsletter Emails – 20,943 Opens – 1,648
Weekly Newsletter Campaign Clicks– 22
Calendar Listing
Page Views – 36 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 136
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media Posts #1
Social Media Posts #2
Social Media Posts #3
Sweepstakes Page (National)
Page Views– 1,600 Entries – 830 to date SM Interactions - 32
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (L.A.)
Page Views– 619 Entries – 410 to date SM Interactions - 6
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status