jims pantaloons

8/7/2019 Jims Pantaloons

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Assignment on

Submitted to: Submitted

by:

Er. Vikram Sandhu Tejinder Kumar

Gupta

Roll No. 890810(21)


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Company Profile

Pantaloon Retail (India) Limited, is India's leading retail company with

presence across multiple lines of businesses. The company owns and

manages multiple retail formats that cater to a wide cross-section of

the Indian society and is able to capture almost the entire

consumption basket of the Indian consumer. Headquartered in

Mumbai, the company operates through 5 million square feet of retail

space, has over 331 stores across 40 cities in India and employs over

17,000 people. The company registered a turnover of Rs 2,019 crore

for FY 2005-06.

Pantaloon Retail forayed into modern retail in 1997 with the

launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it

launched Big Bazaar, a hypermarket chain that combines the look

and feel of Indian bazaars, with aspects of modern retail, like choice,

convenience and hygiene. This was followed by Food Bazaar, food

and grocery chain and launch Central, a first of its kind seamless mall

located in the heart of major Indian cities. Some of it's other formats

include, Collection i (home improvement products), E-Zone

(consumer electronics), Depot (books, music, gifts and stationary),

aLL (fashion apparel for plus-size individuals), Shoe Factory

(footwear) and Blue Sky (fashion accessories). It has recently

launched its etailing venture, futurebazaar.com.


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The group's subsidiary companies include, Home Solutions Retail

India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus

League Clothing. The group also has joint venture companies with a

number of partners including French retailer Etam group, Lee Cooper,

Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet

Retail, a group company owns the franchisee of international brands

like Marks & Spencer, Debenhams, Next and Guess in India.

Major Milestones

198

7

Company incorporated as Manz Wear Private Limited.

Launch of Pantaloons trouser, Indias first formal trouserbrand.

199

1

Launch of BARE, the Indian jeans brand.

199

2

Initial public offer (IPO) was made in the month of May.

199

4

The Pantaloon Shoppe exclusive menswear store in

franchisee format launched across the nation. The company

starts the distribution of branded garments through multi-

brand retail outlets across the nation.

199

5

John Miller Formal shirt brand launched.

199

7

Company enters modern retail with the launch of the first

8000 square feet store, Pantaloons in Kolkata.

200

1

Three Big Bazaar stores launched within a span of 22 days in

Kolkata, Bangalore and Hyderabad.

200

2

Food Bazaar, the supermarket chain is launched.

200

4

Central - Indias first seamless mall is launched in Bangalore.


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200

5

Group moves beyond retail, acquires stakes in Galaxy

Entertainment, Indus League Clothing and Planet Retail.

Sets up Indias first real estate investment fund Kshitij to

build a chain of shopping malls.

200

6

Future Capital Holdings, the companys financial is formed to

manage over $1.5 billion in real estate, private equity and

retail infrastructure funds. Plans forays into retailing of

consumer finance products.

Home Town, a home building and improvement products

retail chain is launched along with consumer durables

format, Ezone and furniture chain, Furniture Bazaar.

Future Group enters into joint venture agreements to launch

insurance products with Italian insurance major, Generali.

Forms joint ventures with US office stationery retailer,

Staples.

200

7

Future Group crosses $1 billion turnover mark.

Specialised companies in retail media, logistics, IPR and

brand development and retail-led technology services

become operational.

Pantaloon Retail wins the International Retailer of the Year at

US-based National Retail Federation convention in New York

and Emerging Retailer of the Year award at the World Retail

Congress held in Barcelona.

Futurebazaar.com becomes Indias most popular shopping


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portal.

200

8

Future Capital Holdings becomes the second group company

to make a successful Initial Public Offering in the Indian

capital markets.

Big Bazaar crosses the 100-store mark, marking one of the

fastest ever expansion of a hypermarket format anywhere in

the world.

Total operational retail space crosses 10 million square feet

mark.

Future Group acquires rural retail chain, Aadhar present in

65 rural locations.

Future Group

Pantaloon Retail is the flagship enterprise of the Future Group, which

is positioned to cater to the entire Indian consumption space. The

Future Group operates through six verticals: Future Retail

(encompassing all retail businesses), Future Capital (financial

products and services), Future Brands (management of all brands

owned or managed by group companies), Future Space

(management of retail real estate), Future Logistics (management of

supply chain and distribution) and Future Media (development and

management of retail media).

Future Capital Holdings, the group's financial arm, focuses on asset

management and consumer finance. It manages two real estate


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investment funds (Horizon and Kshitij) and consumer-related private

equity fund, Indivision. It also plans to get into insurance, consumer

credit and other consumer-related financial products and services in

the near future.

Future Group's vision is to, "Deliver Everything, Everywhere,

Everytime to Every Indian Consumer in the most profitable manner."

One of the core values at Future Group is, 'Indianess' and its

corporate credo is - Rewrite rules, Retain values.

Future Group Manifesto

Future the word which signifies optimism, growth, achievement,

strength, beauty, rewards and perfection. Future encourages us to

explore areas yet unexplored, write rules yet unwritten; create new

opportunities and new successes. To strive for a glorious future

brings to us our strength, our ability to learn, unlearn and re-learn,

our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but

create future scenarios in the consumer space and facilitate

consumption because consumption is development. Thereby, we will

effect socio-economic development for our customers, employees,

shareholders, associates and partners.

Our customers will not just get what they need, but also get

them where, how and when they need.


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We will not just post satisfactory results, we will write

success stories.

We will not just operate efficiently in the Indian economy, we

will evolve it.

We will not just spot trends, we will set trends by marrying

our understanding of the Indian consumer to their needs of

tomorrow.

Rewrite Rules. Retain Values.

Group Vision

Future Group shall deliver Everything, Everywhere, Every time for

Every Indian Consumer in the most profitable manner.

Group Mission

1. We share the vision and belief that our customers andstakeholders shall be served only by creating and executing

future scenarios in the consumption space leading to economic

development.


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2. We will be the trendsetters in evolving delivery formats,

creating retail realty, making consumption affordable for all

customer segments for classes and for masses.

3. We shall infuse Indian brands with confidence and renewed

ambition.

4. We shall be efficient, cost- conscious and committed to quality

in whatever we do.

5. We shall ensure that our positive attitude, sincerity, humility

and united determination shall be the driving force to make us

successful.

Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble

in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge

and information.

Valuing and Nurturing Relationships: to build long term

relationships.


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Simplicity & Positivity: Simplicity and positivity in our thought,

business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

Introduction

The brand is increasingly becoming the key source of differentiation

that guides customer purchase choice. It is the focal point around

which an organization defines how it will uniquely deliver the value to

the customer for a profit-effectively embodying the Heart and Soul

of the organization. The brands promise is delivered through its

products, services, and consumer communication- the total


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relationship and experience. If the brand is well conceived and

consistently delivered through all business processes and customer

contacts, the organization will grow prosper.

Not too long ago, marketers at consumer product companies seemed

to be the only ones interested in talking about Brand Management

and Branding. But these days, all kinds of organizations are

recognizing the importance of branding.

Branding also becomes a critical issue for business that spun off from

parent company and as more and more companies merge or acquire

one another. The brand identity of the new combined enterprise

becomes a critical decision. Organizations have discovered the Brand

are perhaps their most important assets for a number of reasons.

The Brand Equity creates a relationship and a strong bond which

grows over time. It is often so strong that it compensates for

performance flaws: an out-of-stock situation, Poor customer service, a

product that falls apart, inconvenient store hours, a higher than

average price, and so on. In the end, you want to deliver good quality

and good value, innovation, relevant differentiation, Convenience and

accessibility with your Brand. However, we must never forget that

building brand equity is like building a close friendship. It

requires a consistent relationship over time, Trust, and an emotional

connection.

UNDERSTANDING THE LANGUAGE OFBRANDING


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It is important to establish a common brand management vocabulary

in you organization. Establishing this common vocabulary will ensure

that people can communicate with fewer misunderstanding. There

are different terms used to describe positioning the brand. Terms

ranged from essence and promise to position and unique value

proposition.

Brand: The American Marketing Association describes a brand as

name, term, symbol or design, or a combination of them intended to

identify the goods and service of one seller or group of sellers and to

differentiate them from those of competition.

Brand Essence: This is the heart and soul of a brand a brands

fundamental nature and quality. Usually stated in two to three words,

a brands essence is the one constant across product categories and

throughout the world.

Brand Promise: A brand promise is often stated as: Only [brand

name] delivers [benefit] in [product or service category]. Sometimes,

with corporate brands, it is stated as: [Brand name] is the

(trusted/quality/innovative) leader in [benefit] in the [product or

service category].

Brand Positioning: This is the way the brand is perceived within a

given competitive set in the consumers mind.

Brand Personality:This refers to adjectives that describe the brand

(such as fun, kind, sexy, safe, sincere, sophisticated, cheerful, old

fashioned, reliable, progressive). How consumers perceive a brands

personality is often discovered through qualitative research, by

asking people to describe the brand as if it were a person or a animal.


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Brand Association: This refers to anything a consumer associates

with the brand in his/her mind.

Brand Equity: This is the commercial value of all associations and

expected (positive and negative) that people have of an organization

and its products and services due to all experiences of,

communications with, and perception of the brand over time.

Brand Image: This is the totality of perceptions resulting from all

experience with and knowledge of the brand. Brand image is how

consumers perceive the brand.

Brand Identity: This refers to a combination of visual, auditory, and

other sensory components that create recognition, represent the

brand promise, provide differentiation, create communications

synergy, and are proprietary.

Brand Architecture (or Brand Structure): It is how an

organization organizes the various named entities within its portfolio.

In fact, brand/ sub brands is the type of architecture most often

used.

Trade Dress: This describes the aesthetic elements that provide

legal protection for a brands identity.

Brand Portfolio: This is the mix of brands and sub brands owned

by an organization.

Corporate Brand: This is the brand bearing the company name. It is

always the highest in a brand hierarchy.


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Master Brand: This is the dominant, highest level brand in a brand

hierarchy. Corporate Brands are master brands. Parent brand may or

may not be master brands.

Parent Brand: This is the brand that is extended into more than one

category. It may or may not be the same as the corporate brand.

Sub Brand: This is a new brand that is combined with a parent or

corporate brand in the brand identity system.

Endorsed Brand: This is the primary name the consumer is

intended to use to refer to a product. It is a brand that is endorsed by

the parent or corporate brand in the brand identity system.

Brand Extension: This refers to the introduction of an existing brand

into a new product category or market segment.

PantaloonsFresh Fashion

Celebrate the Fresh Look, Fresh Feel & Fresh Attitude at Pantaloons

Fresh Fashion!

Fashion is all about the now. Why, then should people not see a fresh

look every time they walk into a Pantaloons store? That is the thought

behind 'Fresh Fashion'. An idea that has captured the imagination of

young India. With a focus on the youth of today, Pantaloons offers

trendy and hip fashion that defines the hopes and aspirations of this

demography.


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Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the

lines of how fashion is followed internationally. The look and whats

in today for the season is sacrosanct.

Pantaloons take its promise of 'fresh fashion' very seriously making

available to its customers the latest in fashion every week!

All Pantaloons stores reflect the new ideology -- Fresh Feeling, Fresh

Attitude, Fresh Fashion. The stores offer fresh collections and are

visually stimulating thanks to appealing interiors and attractive

product display!

The first Pantaloons was opened in Gariahat in 1997. Over the years,

it has undergone several transitions. When it was first launched, this

store mostly sold external brands. Gradually, it started retailing a mix

of external brands while at the same time introduced its own private

brands. Initially positioned as a family store, it finally veered towards

becoming a fashion store with an emphasis on 'youth' and clear focus

on fresh fashion.

Today, the fashion store extends to almost all the major cities across

the country. Pantaloons have established its presence with stores not

just in the metros, but also in smaller towns.

Pantaloons stores have a wide variety of categories like casualwear,

ethnicwear, formalwear, partywear and sportswear for Men, Women

and Kids.


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Brands at Pantaloons

These are the few famous brands which are available at Pantaloons:

1. ADIDAS

2. AKKRITI

3. ALL

4. BARE

5. BIBA

6. BLACK PANTHER

7. CONVERSE

8. Dio Rucci

9. FCUK

10. GANUCHI

11. GINI N JONY

12. GIOVANI

13. HONEY

14. INDIAN TERRAIN

15. INDIGO NATION

16. JEALOUS

17. JM SPORT

18. JOCKEY

19. JOHN MILLER

20. LEE

21. LEE COOPER

22. LEONE

23. LILLIPUT

24. LOMBARD

25. MIX N MATCH

26. MONTE CARLO

27. MOUSTACHE

28. NINO MANTELLI

29. NO RULES

30. PEPE

31. PROVOGUE

32. RAYMOND

33. REEBOK

34. RIG

35. SCOTSVILLE

36. SCULLERS

37. SHAPES

38. SIERRASPORTS

39. SPALDING

40. SPEEDO


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41. SPRING BOARD

42. SPYKAR

43. STORI

44. TANGERINE

45. TOLLY JOY

46. TOMMY HILFIGER

47. TRIUMPH

48. TUFF


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Branding in Pantaloons

Future Group

Pantaloon the brand of Future Retail is managed from the corporate

Head Office (HO) which is situated in Mumbai. The responsibility of

brand development and brand audit is also managed by the

marketing team.

Brand Ambassadors: The decision of selecting the brand

ambassadors is also in the hands of the Marketing Team. Currently

the brand ambassadors of Pantaloon are Bipasha Basu and Zayad

Khan.

National campaigns and Schemes: All the national campaigns,

schemes and tie ups are managed by the corporate marketing

team.

Future

MediaFuture

Retail

Future

Brands

Future

Capital

Future

Logistics

Future

Space

Big Bazaar Pantaloons


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Communication Process between the HO and the Zonal

Office.

Responsibility of Zonal Office:

Outdoor media planning and execution. Currently there are 24

permanent sites.

Projection of Brands in the stores and VM coordination

Designing of pamphlets and brochures

Custodian of Brands at local level

In - store Marketing

Events and activities management to enhance the brand

image

Local tie ups and promotion

Customer loyalty program management


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Why pantaloon india ltd ?

Pantaloon Retail is not just an organisation - it is an institution, a

centre of learning & development. We believe that knowledge is

the only weapon at our disposal and our quest for it is focused,

systematic and unwavering.

At Pantaloon Retail, we take pride in challenging conventions and

thinking out of the box, in travelling on the road less traveled. Our

corporate doctrine Rewrite Rules, Retain Values is derived from

this spirit.

Over the years, the company has accelerated growth through its

ability to lead change. A number of its pioneering concepts have

now emerged as industry standards. For instance, the company

integrated backwards into garment manufacturing even as it

expanded its retail presence at the front end, well before any

other Indian retail company attempted this. It was the first to

introduce the concept of the retail departmental store for the

entire family through Pantaloons in 1997. The company was the

first to launch a hypermarket in India with Big Bazaar, a large

discount store that it commissioned in Kolkata in October 2001.

And the company introduced the country to the Food Bazaar, a

unique 'bazaar' within a hypermarket, which was launched in July

2002 in Mumbai. Embracing our leadership value, the company

launched aLL in July 2005 in Mumbai, making us the first retailer

in India to open a fashion store for plus size men and women.


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Today we are the fastest growing retail company in India. The

number of stores is going to increase many folds year on year

along with the new formats coming up.

The way we work is distinctly "Pantaloon". Our courage to dream

and to turn our dreams into reality - that change peoples lives, is

our biggest advantage. Pantaloon is an invitation to join a place

where there are no boundaries to what you can achieve. It means

never having to stop asking questions; it means never having to

stop raising the bar. It is an opportunity to take risks, and it is this

passion that makes our dreams a reality.

Come enter a world where we promise you good days and bad

days, but never a dull moment!

Brand equity measurement

It is necessary to Measure the performance of Brand. You cant

manage what you dont measure. This is true of Brand Equity

as well. Any strong brand equity measurement systems will

accomplish the following objectives:

Measure the brands equity across a variety of dimensions

at different points in the over time.

Provide diagnostic information on the reasons for the

changes in Brand Equity.

Gauge and evaluate the Brands progress against goals.

Provides direction on how to improve Brand Equity.


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Provide insight into the Brands positioning compared with

the major competitors, including its strengths, weakness,

opportunities and threats.

Provide direction on how to reposition the brand formaximum effect.

Specific brand equity measures

There are specific measures that help in managing a brands equity:

Brand awareness

Brand performance

Brand usage

Brand accessibility

Brand value Brand relevant differentiation

Brand emotional connection

Brand loyalty

Brand vitality

Brand consideration set

Brand personality

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