jingu kid case study
TRANSCRIPT
JINGUKID CASE STUDY
SUBMITTED BY IRFAN KHAN – FOUNDER, MOBSTERS
PVT. LTD.
JinguKid is an online library of videos of cartoons, fables, and even educational videos for kids of age 0-5+ years.
The videos were hosted on YouTube and embedded on the website.
Why JinguKid approached Mobsters?
To revamp the website
To install data tracking for website
To create business differentiators and increase loyalty of the site
To engage in social media
overview
OLD WEBSITE
Changing the positioning of the brand from:
solution offered
An online video library
A learning solutions provider
NEW WEBSITE
Targeting the parents for not just a video-view, but create value with other offerings
•An introduction to JinguKid with a video preview
•How It Works explains the functionality, Why it Works explains the aids of learning
•Resources like Parenting Tips, Worksheets, and Interactive Games make this a valuable content source for parents interested in teaching their children
website modalities
JINGUKID GOES SOCIAL!
The existing base of 2020 fans on Facebook when analyzed belong to the age group of 13-18 year old, which is way off the desired target profiling
This led to zero or little engagement with the current fan-base and the journey to grow with the current fan-base seemed a very slow, steep uphill
The content was mostly devoted to linking to the YouTube channel since that is the revenue model for JinguKid
analysis of fan-base
A media campaign was set up to direct content to the
desired FB base, young parents
At the end of the campaign:
Increase in number of fans: 23,603
Increase in number of website registrations: 1400
media campaign
FACEBOOK CAMPAIGNSPAGE LIKES
WEBSITE CONVERSIONS
Target Audience we selected
CONTACT US:
IRFAN KHAN: +91 – 9892247418
EMAIL:
WEBSITE:
WWW.NUMOBSTERS.NET