NetNatives.co.ukContents1. Net Natives – it’s all about You2. What is Social Media?3. The Rules of Effective Social Media4. The key tools to use and how to use them5. Advertising on Facebook6. What to do next…?7. Thank you and contacts

It’s all about You…

Every Net Natives service helps clients build their own talent pools and get closer to their audience:

• Flat fee online recruitment solutions• Direct Search campaigns (SEO/SEM/PPC)• Social Media Strategy & Advertising

What is Social Media?

Social media - refers to activities that integrate technology, telecommunications and

social interaction, and the construction of words, pictures, videos and audio…as people

share their stories and experiences.

Wikipedia

Basically…people connecting and talking and showing each other

stuff online

social media is now more popular than email

The Rules of Social Media

Rule # 1…it’s not for hard selling but for stakeholder engagement, involvement and interaction

Rule # 2 there are NO experts!

Rule # 3…whether it is allowed at work or not – it exists and is used by your staff and your students. Every day.

Rule # 4…you’re already out there…

The Aims of Effective Social Media StrategyWhen done correctly, your involvement should improve…

• Stakeholder communication and engagement• Recruitment & attraction methodologies (for employees, apprentices &

and students)• Employer Engagement strategy/strategy• College brand awareness • Improve your overseas penetration• SEO (Search Engine Optimisation)• Knowledge of your college’s brand perception

Let’s start with the world’s biggest site…

• Make sure you have an official description on Google Maps• Ensure your profile is keyword rich for SEO• Add ALL relevant contact details to your profile • Add videos and photographs to your profile • Encourage positive reviews and references included from

students• Use Google Trends and Google Alerts to track what people are

talking about or searching on that’s relevant to your college/areas

Key points for Blogging• Your blog is NOT a newsletter• Make sure you are adding value to your audience • Define your style, plan your first posts and decide how often• Make them engaging and useful to the readers• Invite comments• Encourage people to subscribe• Promote through email and relevant areas on your websites• Promote via twitter, facebook, Linkedin, etc• Use survey software like Polldaddy.com to engage• Have more than one blogger for each area…

Using TwitterWhat is it?

A micro blogging tool that helps you mass communicate instantly with your “followers” , creating a real time dialogue with your audience.

What to post…1. Internal news and updates relevant to current and prospective students, staff

and businesses2. Industry news and developments3. Relevant advice for joining the college or what it’s like to work there4. Retweet jobs from a separate job twitter account5. What you’re up to…

encourage interaction, make sure someone “owns” the medium…

Using TwitterTerms• RT @netnatives = a ReTweet of something said by another tweeter• Starting with @tweeter= reply to a tweet• HashTags (#) = Hash tags or pound signs help to designate topics that

people might search for e.g. #Ireland would come up for anyone searching for the term Ireland through twitter search

Tips• Photos of people attract more followers than logos• Name your account something potential followers will quickly

understand• Your bio should have effective “search” terms

Using Twitter

There are 595 twitter tools…use the right ones

But do not use “auto follow” tools or services!

Using LinkedInLinkedIn is the de-facto social media site for business

• Expand on your college profile• Join and engage relevant Geographical, Business and Education Groups• Create your own LinkedIn Group for alumni and for relevant business

sectors• Set up alerts for the people you wish to contact, e.g. alumni, or

business• Use profile organiser tools to help keep on top of you activity

Using Video sites

• Not all videos need opt in from students• Wonderful opportunity for student and staff creativity• Most video sites allow you to add a title, description

and tags to any video you upload• Use search engine friendly descriptions• Where possible, embed videos into your website – it’s

cheap!

Using Facebook

• See how you are already represented (all permutations)• You will need a Profile before you can create a facebook

corporate page• Title, Body and Image are fundamental for both attracting

people to your page as well as for SEO• Adding both photos and videos will increase engagement and

the time each visitor spends on your page• Integrate content and twitter feeds using Yahoo Pipes and

Involver.com• Invite and include relevant groups and people, encourage feeds

from existing groups

Facebook advertising

Why?• 65% of UK internet population on Facebook • 50% of members return daily• Works in tandem with SM strategy or singularly• Promote brand and passive applications • Geo-target your audience• Only promote to relevant people• Only pay when someone “clicks”• You set the budget and spend

Facebook advertisingHow?• Anyone can have a go • Geo-target your audience• Check against their preferences• Check against their current work place or school• Use an image not a logo• Images of girls will appeal to boys and vice versa• Run multi adverts for each different campaign• Make sure the adverts land on the right page, or…• Land on your Facebook corporate page• Track and tweak your advertising for best results

Promote your social presence

Don’t forget to let people know about you…

• Email signatures• Website(s)• Hard copy brochures• Through your blogs• Integrate the mediums

What to do next…?

• Measure and monitor your existing social presence• Listen & learn, be prepared for negativity as well as positivity • Map out a strategy against your goals, brand and message• Involve HR & Marketing and any other relevant stakeholders

(students?)• Agree a social media policy• Appoint an internal social media manager to manage the message

Get involved…!

Flat fee recruitment advertising for apprentices across our network of sites

Why?• 80% of all jobseekers turn to the internet first to find a job• There are more than 10 million CVs registered online

• Unlimited hires for no extra charge• Ongoing job board database searches across the boards to add to the talent

pool• Ongoing Open web / Social Web Searches to add to the talent pool• Full filtering and response management services as standard• Dedicated account management and full reporting• Over 750 job boards in the “standard” Net Natives portfolio, including…

The direct search objective – Search NativesWhy?• “Jobs” consistently the top 10 searched term in Google• “Jobs” searched 101,000,000 times in UK in August

1. Drive traffic to a YOUR website highlighting employer of choice for all potential candidates looking for “XXX Jobs in the UK”

2. Compete against the major recruitment companies, competitors and job boards3. Promote brand and passive applications4. Only promote to relevant people5. Only pay when someone “clicks”6. You set the budget

Thanks for listening, hope it was useful. There’s loads more information found at…

Or just give me a call 01273 734640

steve@netnatives.co.uk