JKT48 & FANS

JKT48 is the first overseas sister group of AKB48. It has been more than a year since JKT48’s first public performance. The group has appeared in many television show in

Indonesia and Japan. They have shown their stage performance in many occasions, from requested public performance to their own personal shows in theater. They have fans that

stay loyal with them, attending to most of their shows and events. Fans that keep on supporting the group’s members in any way they can.

What makes JKT48 differ than any other music groups in Indonesia?

JKT48 has scheduled performance in their own theater at fX Sudirman F4. People who want to see the show have to book first on the official website (www.jkt48.com) and wait.

The theater’s ticket then will be given randomly to any registrants. Another option is to queue in the theater’s waiting list.

JKT48’S OWN THEATER

Currently, the first generation of JKT48 (now known as Team J) is performing Renai Kinshi Jourei set list, while the second generation (labeled as trainee) is

performing Pajama Drive set list. Each set list contains 16 songs, different from the one they usually play in public performances. All songs are adapted from

AKB48’s original theater songs.

SONG SET LISTS

There are 23 members of Team J and 29 members of trainee. Team J now also consists of Nakagawa Haruka and Takajo Aki, who were transferred from AKB48. Each member has different personality that are accentuated during theater’s talk (MC) session. Fans will get

to know each member’s profile by hearing what they say in each show.

CHARACTERS

At the end of each theater’s show, all members who perform are line up at the exit door. Fans have the chance to do high fives with members, congratulating their performance.

Sometimes on special events, fans may handshake each member. Usually during handshake, fans have more time talking with each member.

HANDSHAKES | HIGH FIVES

Celebrating JKT48 members’ birthday in theater has been a common tradition in AKB48 family. This activity happens after the show is finished. The birthday girl blows the cake’s

candle with “Namida’s Suprise” song played in the background.

BIRTHDAYS

JKT48 has official merchandises that are sold at the theater. Several merchandises can also be purchased online. Aside of the new CD/DVD album, the most bought

merchandises are photo packs. Fans love to collect all photo packs, trading them with one another to have the most completed collections.

OFFICIAL MERCHANDISES

There are many JKT48 fan bases, spread in many cities. They gather around to talk about their most favorite member. JKT48 also has official fan club (OFC), where members have to pay annual

subscription. Members of OFC have several benefits, such as bigger chance in winning the theater’s ticket, or doing activities together with JKT48 members in periodical events.

OFFICIAL FAN CLUB

Just like their sister groups, JKT48 members have their own accounts in Google Plus and Twitter. JKT48’s management has strict rules in social media. Each member may not respond directly to their fans, to avoid jealousy among them. They can answer questions asked by fans by not mentioning the Twitter’s handle. To give appreciation to their fans, each member may

also photo the fans’ gifts and share them in Twitter. This one way talk between fans and members doesn’t keep the fans to talk, mention, and support the members in Twitter.

SOCIAL MEDIA BUZZ

The Fans Survey

In February 2013 a survey was distributed in Twitter. The survey asked about JKT48’s fans demographics and behaviors. Fans answered how do they know

about JKT48, why do they love them, and to what extend fans will go to support them. The survey received 561 respondents.

<18 yo (37%)

18-24 yo (51%)

25-29 yo (10%)

30-35 yo (1%)

>35 yo (1%)

male (82%)

female (18%)

single (97%)

married (3%)

Demography of respondents

Demography of respondents

Outside Jabodetabek

(48%)

Jakarta (26%)

Bodetabek (26%)

University Students (38%)

School Students (38%)

Private Employee (16%)

Government Employee

(2%)

Self Employed (3%)

Not working (3%)

Where did you learn JKT48 for the first time?

Internet

232

193

159

113

2928

10

Product promo

TelevisionFriendAKB48 info

Public performance

Theater Television

Did you already know about AKB48/SKE48/NMB48/HKT48 before you know JKT48?

Not yet (27%)

I’ve heard the name and enjoy their work

(26%)

I’ve heard the name but haven’t listened

to their work (38%)

I’ve heard the name and don’t like their work

(9%)

What makes JKT48 interesting?

Their costume

Consist of all girl members

AKB48’s sister group

Their stage performance328

198

Other things188

139

67

Their spirit and hard

workTheir song

Their personality

Their costume

Consist of all girl

members

AKB48’s sister group

Their stage performance

328

198

139

676745

2927

Unique concept

Their spirit and hard

workTheir song

Their personality

Their costume

Consist of all girl

members

AKB48’s sister group

Their stage performance

328

198

139

676745

2927

Unique concept

What other things that make JKT48 interesting?

What’s your budget for JKT48 merchandises every month?

Interested (66%)

Never buy merchandises

(34%)

< Rp.100.000 (34%)

Rp.100.000 - Rp.300.000 (25%)

Rp.301.000 - Rp.500.000 (5%)

> Rp.500.000 (2%)

Still considering

(28%)

Not interested (6%)

Are you interested in buying JKT48 merchandises?

of school student respondents allocate budget to buy JKT48 merchandises every month76%

n = 213

Calendar Hand- kerchief

JKT48 general tshirt

Neckstrap Mug KeychainCD/DVD Light- stick

JKT48 tshirt with member’s

name

Photo pack

255

193

102

5637 29 35 27

352

189

75

153

Official guidebook

Poster

What’s the most exciting JKT48 merchandise?

How many JKT48 photo packs do you have?

< 10 (28%)

Don’t have any

(45%)

51 - 100 (5%)

> 100 (2%)

10 - 50 (14%)

of school student respondents collect JKT48’s photo pack merchandises65%

n = 213

How many times do you go to JKT48 theater every month?

What do you think of JKT48 theater’s ticket price?

expensive not expensive

willing to pay double19% 70% 11%

Have never come to theater (38%)

Don’t always go every month

(27%)

1x (9%)

> 10x (2%)

6x - 10x (4%)

2x - 5x (20%)

of Jabodetabek respondents have watched JKT48 theater at least once84%

n = 292

What makes you want to come to JKT48 theater?

What will you do when you don’t win a ticket book?

Hang out with fellow JKT48 fans

To support JKT48 member

JKT48 theater has become an entertainment alternative

163

308

320

Do nothing, wait for the next opportunity (73%)

Queue on theater’s waiting list

(24%)

Find help from friends to get extra ticket

(3%)

What kind of activities that you do inside JKT48 theater?

Wotegei Live tweet

Chant Sing along

Stay silent for the whole show

Show up member’s name on

paper/poster/ tablet

2356

Take notes during MC

session

306287

6837 28

Fan membership

Fan Communities (47.8%)

Official Fan Club (19.6%)

Not a member (42.1%)

(9.4%)

of respondents have participated in JKT48’s special events37%

n = 467

of official fan club members have participated in JKT48’s OFC events41%

n = 110

Do you follow JKT48 members in Twitter?

How many times do you respond to JKT48 members’ tweets

everyday?

Only favorite members

(58%)

All members (36%)

Don’t follow anyone (6%)

1x - 5x (50%)

Never tweet (21%)

> 10x (15%)

6x - 10x (14%)

Mega Konser JKT48 Warnai Harimu

1.820.000 mentions 1.559.420.000 impressions

Winner in newcomer category Dahsyat

Award

Twitter mentions of JKT48 in January and February

Fans always support JKT48 members. To what extend do you support them?

of respondents feel important to support by purchasing JKT48 merchandises

62.5%of respondents feel important to support by purchasing JKT48 theater’s ticket

58.4%of respondents feel important to support by watching JKT48’s every stage performance

56.3%

of respondents feel important to support by responding to JKT48 members’ Twitter updates

40.7%

of respondents feel important to support by spreading info about JKT48 to others

41.8%

of respondents feel important to support by joining JKT48 official fan club

37.3%of respondents feel important to support by watching JKT48’s TV performance live on venue

32.8%

Conclusion

Most fans learn about JKT48 from internet medium. The JKT48 official team regularly update documentation on each event on their YouTube channel. There are also hundreds of other unofficial JKT48 videos uploaded by fans, from fancams to television program recordings.

Talks about the group can be seen in Twitter, Google Plus, and Kaskus boards. In February, it reached its peak during Mega Konser JKT48 Warnai Harimu. Their appearances in brand

promo such as Pocari Sweat also increase awareness of the group’s name.

Fans love JKT48 mostly because of their stage performances. The group’s relation with AKB48 and the very concept of idol group adapted locally make it even more interesting.

About 66% of fans are interested in buying JKT48 merchandises within the limit of their own pocket money. Most merchandises’ buyers come from school and college students. They also collect photo pack collections, which is also the most interesting item after JKT48’s CD/DVD.

About 62.5% of fans feel important to support JKT48 by purchasing JKT48 merchandises.

About 38% of fans have never been to JKT48 theater, even though they want it so much. Mostly because they lived outside Jabodetabek. About 84% of fans who live in Jabodetabek at

least have visited JKT48 theater once.

JKT48 theater is seen as an alternative place for entertainment in Jakarta. Most fans come here to support their favorite member. About 58.4% of fans feel important to support them by purchasing theater’s ticket. They usually chant and sing along, or just stay silent, for the whole

show, enjoying the performance given by JKT48 members.

Only 37% of fans have participated in JKT48 special events. Probably because they live outside of Jabodetabek. Fans feel it’s more important to support JKT48 by coming to watch

their public perfomance and responding the members’ tweet than by joining JKT48 official fan club. Fans probably prefer to support members on any free medium, compared to pay for

official fan club annual subscription.

Who is the most ... of Team J?

Bonus Survey

The most friendly/active/attractive of Team J is...

Melody Nurramdhani Laksani Nabilah Ratna Ayu Azalia

friendly (20.2%)

active (42.3%)

attractive(27.5%)

n = 415 n = 411 n = 408

The smartest member of Team J is...

Beby Chaesara Anadila Cindy Gulla

(19.2%) (16.5%)n = 408 n = 408

The most humorous member of Team J is...

Jessica Vania Nabilah Ratna Ayu Azalia

(35.4%) (25.7%)n = 413 n = 413

Member of Team J who love to smile is...

Shania Junianatha Melody Nurramdhani Laksani

(20%) (14.3%)n = 414 n = 414

Member of Team J who can lead is...

Devi Kinal Putri

(71.1%)n = 415

The best singer of Team J is

Stella Cornelia Sendy Ariani

(44.4%) (31.4%)n = 414 n = 414

And the best dancer of Team J is...

Beby Chaesara Anadila

(75.2%)n = 411

JKT48 & FANSSurvey compiled and documented by Pitra Satvika, 2013

@pitra www.media-ide.com

Thank you for all JKT48 fans who have participated in the survey