jmic paris conf may 2015 pres christian druart

Available Data Sources and Applicability

Current situation on UFI’s side

By Christian DRUARTUFI Research Manager

JMIC Conference on the Value of Meetings

Paris 14-15 May 2015

UFI promotes the Exhibition Industry

UFI is the Global Association of the Exhibition Industry. It unites 659 members in 83 countries: 343 Organisers 125 Organisers and venues 91 Venues only 49 Associations 51 Partners of the Industry.

UFI recognizes the need to develop the promotion of our industry towards our multiple stakeholders (prospects, existing clients, local authorities, education organizations, investors and media).

UFI started to reference existing material, in order to analyse it, share it and contribute to develop standard tools.

N.B. UFI believes that exhibitions have unique assets in terms of economic benefits which justify that they are looked at as a specific segment of the event industry.

JMIC conference - Paris 14-15 May 2015

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Scope of the current UFI project & full scope

Value of exhibitions

Exhibitions deliver economic, social and environmental benefits to:


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Theexhibitionbusiness

Thesupporting

industries (hotels, restaurants,

transport, etc.)

The industries served by exhibitions

the territories where they are held thanks to the expenses of participants, which convert into jobs & tax income (current UFI “Economic Impact Studies” project)

the industries they serve and primarily to visitors and exhibitors (image & promotion, contacts/business, education, reduced travel)

Full scope

“Exhibitions are a

sustainable way of doing

business”

UFI “Economic Impact Studies” project

Objectives: propose to all those interested a common vocabulary and methodology

illustrate this proposed framework with the key results taken from several studies which are considered as best practices at national level

draw some key results taken from these studies and propose some estimates on the global economic impact of exhibitions


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Status:

Collection of material

In-depth analysis of studies where detail is available

Proposed framework with examples & methodological recommendations

Identification of key results

Estimate the global economic impact of exhibitions

Done (from 11 countries)

Done for 7 countries

Done

Ongoing

- To be done

« Expenses of participants » component

Economic impact of exhibitionsUpdate on the current researchMarch 2015

VISITORS& EXHIBITORSEXPENDITURE

Directimpact

ACTIVITYMETRICS

PROFILEOF EXPENSES

Indirectimpact

Inducedimpact

Totalimpact

NetExpenditure

Contributionto GDP

Tax incomes

+ + =

Employment

€ € € €

€ € € €

€ € € €

jobs jobs jobs jobs

SUPPLY CHAIN

SPENDING OFEMPLOYEES

« Expenses of participants » componentGeneral framework



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Net expenditure Number of jobs

(exhibitions) (detail available)

Scope Net expenditure Number of jobs




(no detail for exhibitions)

(exhibitions)

(exhibitions) (no detail available)

(exhibitions) (some detail available)

(no detail for exhibitions)

(exhibitions) (some detail available)

Direct impact Total impact

(exhibitions) (some detail available) JMIC conference - Paris 14-15 May 2015

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« Expenses of participants » componentStudies analyzed / data available


TransportAccomo-

dationFood &

beverage

Other (gifts, etc.)

Rental & related

services

Booth & services

Marketing, sales, staff

benefit to the exhibition industry benefit to the tourism related activities


Ticketing, parking

at venue, etc.

Exh

ibito

rs

Vis

itors

VISITORS & EXHIBITORS EXPENDITURE

Activity metrics and Profile of expenses detailed in table 2

Activity metrics and Profile of expenses detailed in table 3


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« Expenses of participants » componentProposed framework: types of expenditure


Rental & related

services

Booth & services



€/sqm

ACTIVITY METRICS PROFILE OF EXPENSESx

€/sqm €/sqmB to C

International

B to B with national audience

Type of exhibitionExhibitor

origin

B to B with international audience

National sqm

Total net space rented

€/sqm €/sqm €/sqmsqm

€/sqm €/sqm €/sqmsqm€/sqm €/sqm €/sqmsqm

€/sqm €/sqm €/sqmsqm€/sqm €/sqm €/sqmsqm

xx

xx

xx

International

National

International

National


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« Expenses of participants » componentProposed framework: table 2 (Exhibitors)


€ per person and per day(for each type of expenditure)

ACTIVITY METRICS PROFILE OF EXPENSESx

B to CLocal staff

B to B with national audience

Audience with geographical origin

B to B with international

audience

Non localInternational

National

numberof days

Duration of stay

x

Trans-port

Accomo-dation

Food & beverage

Other (gifts, etc.)

Ticketingparking

at venueetc.

Numberof staff

(for exhibiting companies

only)

Type of exhibition

Number of exhibiting companies

Regional

NationalNumber of visitors

International

x

x

(segments to be defined depending on the activity)


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« Expenses of participants » componentProposed framework: table 3 (exhibitors & visitors)

TransportAccomo-

dationFood &

beverage OtherRental & related

services

Booth & services


42 to 56%benefit to the exhibition industry

44 to 58%benefit to the tourism related activities

187 € 113 € 87 € 104 €251 € 208 € 19 €

223 € 146 €189 € 281 € 210 €

49 €167 € 187 € 65 €

187 €

285 €

49 € 84 € 12 €


64 € 58 € 40 € 42 €

These ratios cannot be considered in any ways as a benchmark between countries.

55% 45%

44% 56%

Year of reference

2010

2009

2010

2009

2012

2012/3


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« Expenses of participants » componentResults (countries where detail is available): total expenditure per sqm of rented space


Net expenditureper sqm rented

Number of jobsper million sqm

rented

Net expenditureper sqm rented

Number of jobsper million sqm

rented

Direct impact Total impact

343 € - 452 US $

975 € - 1 287 US $

1 361 € - 1 796 US $

1 555 € - 2 052 US $

753 € - 994 US $

1 021 € - 1 345 US $

1 829 € - 2 498 US $

15 124 FTE

10 026 FTE

2 756 € - 3 639 US $

1 695 € - 2 238 US $

26 509 FTE

19 514 FTE

3 058 € - 4 036 US $ 52 938 FTE

Some differences are justified by the different profiles of the local economies.

25 798 FTE2 838 € - 3 746 US $


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« Expenses of participants » componentCurrent ratios taking into account UFI estimations of the total net space rented when this is not provided in the study (work in progress – some amounts need to be inflated)



Calculation for each national market

Total net spacerented in sqm (*)

Expenditureper sqm

(**)x

Totalexpenditure

(in € / US$)=

Numberof FTE jobs

Number of jobs per sqm

(**)x =

(*) Result of local study when availableSelection of the most appropriate ratio(s) otherwise

Consolidation

(*) UFI estimations


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« Expenses of participants » componentNext steps


« Full scope »: a promising project from UFI Member UNIMEV (France)

Value of exhibitions


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C A L C U L AT E U R D E P E R F O R M A N C E G LO B A L EI N D U S T R I E F R A N Ç A I S E D E L ' É V É N E M E N T

en partenariat avec : Paris Region Entreprises - Comité des Expositions de Paris - Nantes Métropole

P I L O T E R I N N O V E R V A L O R I S E R

Integrated csr performance assessment, forecast & steering tool dedicated to the french event & meeting industry

TOWARDS PROVING THE TANGIBLE AND INTANGIBLE CONTRIBUTIONS TO A WIDE RANGE OF INDUSTRY’S STAKEHOLDERS

Contacts for more information

UFI Christian [email protected]

UNIMEV Vincent [email protected]


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mailto:[email protected]

mailto:[email protected]

jmic paris conf may 2015 pres christian druart

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