jmic paris conf may 2015 pres m.gehrisch_d.goodger
TRANSCRIPT
Joint Meetings Industry Council
Conference on the Value of Meetings
Advanced Value Measurement
1) Destination promotion / an engine of Economic Development
2) DestinationNEXT
3) Economic Impact Calculator
The DMAI Event Impact Calculator: Global Development
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About Tourism Economics
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A world leader in quantitative economics & business research
Our international reputation was built on:
The quality of our staff. 80 economists from leading organizations across our offices in Europe , US and Asia
A rigorous quantitative approach, based on our leading models
Our ability to address questions in consulting studies
Founded 30 years ago as a private consultancy within Oxford University
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Independent economic advisory
Forecasts l briefs data
Quarterly scenarios, Commodities, Investment, Trade flows, Talent, Tourism
Models l forecasting scenario risk
Global macro model Global industry model
Consulting l Business Research l Out-sourced economic analysis
Impact studiesThought leadershipMarket sizing
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Tourism Economics: real world solutions
Travel data and forecasts for 190
countries and 300 cities
Policy analysis and
recommendations
Market opportunity and scenario
analysis
Destination economic impact
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Global client base in travel & tourism
CorporationsBoeing
Fairmont Raffles
InterContinental Hotels
Accor
MasterCard
Theme Parks
TUI
Visa
DestinationsArizona Office of Tourism
Bahamas Ministry of Tourism
Brand USA
Visit California
Canadian Tourism Commission
Dubai Tourism
Georgia Tourism
Saudi Arabia (SCT)
Discover Los Angeles
NYC & Company
Ontario Ministry of Tourism
Visit Orlando
PromPeru
San Diego CVB
Tourism Ireland
Visit Britain
Visit Denmark
Visit Florida
Visit Switzerland
Associations
Caribbean Tourism Org.
European Travel Commission
Pacific Asia Travel Assoc.
US Travel Association
DMAI
IAAPA
WTTC
UN World Tourism Org.
■Tourism Economics serves over 200 clients
worldwide
■…every year
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The DMAI Event Impact Calculator
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Overview
The Event Impact Calculator provides localized metrics on the value of events to make the case for the ongoing development of the meetings and sports events sectors.
Over 150 destination users in US, Switzerland, and Poland
The online tool is designed to be easy to use and flexible. Basic parameters of an event are translated into a full economic impact analysis including:
■ Business sales by industry and source
■ Impacts of sales on jobs, wages, and local taxes
■ ROI of the event against hosting costs and incentives
A report is then generated for the event that can be saved or printed
Users can save, recall, or aggregate events
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Event types
Conventions
Trade Shows
Business Meetings
Sports
■ Youth Amateur
■ Adult Amateur
■ College (regular season)
■ College (championships)
■ Professional
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Country model involves a one-time development by Tourism
Economics using national averages
DMOs/CVBs subscribe to a city-specific calculator
through DMAI
Development approach
City models are unique
■ Average spending per participant
■ Employment and income multipliers
■ Tax rates
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Underlying data requirements
Data requirement Approach
Attendee and exhibitor spending estimates
Flexible approach using global surveys, client data, and modeling
Meeting planner spending estimates Based on financial data collected from meeting venues and global surveys
Government statistics on employment and wages by sector
Oxford Economics (200 countries and 3,000 cities)
Local multipliers National input-output tables with city analysis based on economic data
Local tax information Tourism Economics research
Direct C
ou
ntry…
…T
otal C
ity Imp
act
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Our country coverage accounts for 99% of world business
Countries covered
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City tourism coverage
93 cities are covered in Europe with detail on visitors on spending in the Global City Travel service.
This enables Tourism Economics to estimate average spending based on average visitor spending and costs of doing business in individual
cities
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Logging In to EIC
The Event Impact Calculator is accessed online
Enter your account name and password in the appropriate boxes on the EIC home page.
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The Event Parameters screen
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The Hosting Costs screen (optional)
The ‘Hosting Costs’ is where the user may enter in any and all costs born by the DMO or city in question.
While not necessary to calculate the economic value of an event, hosting costs are necessary to be able to calculate an event ROI.
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The impact report (page 1)
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The impact report (page 2)
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Exporting multiple events to a single file
Previous CalculationsExport Selected Calculations
At the ‘Saved Calculations’ page, an event, or group of events, may be exported by using the ‘Export Selected Calculations’ button.
Tourism Economics303 W Lancaster Ave. Suite 2E
Wayne, PA 19087 USA
Phone: +1.610.995.9600
Email: [email protected]
http://www.tourismeconomics.com
Destination Marketing Association International2025 M Street NW, Suite 500
Washington, DC 20036
Tel: +1.202.296.7888
Email: [email protected]
http://www.destinationmarketing.org