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Qnrunl, tl",putt 5754(October 1,1993 - September 30, 19941

Mllton S. Shaplro ............1

Joseph Hess........ ............1

Moshe Rlvlin....... ............2

Dr. Samuel I. Cohen ........2

OPl-Mtsslon & Case........ .............3

The OPL Campalgn 5754....... .........5

MaJor Gtfts........ .............5

Planned Glvlng ...............5

Speclal Events ................6

Commsnlty Campa1gn............. ........7

Zlonlst Edgcatlon ............9

Communlcatlons and Informatlon ...................9

Internatlonal Arld Lands Consortlsm ............10

USDA Forest Senrlce .....11

Reglonal Actlvltles ........12

Flnanclal Charts ............20

Natlonal Leadershlp ......21

Board of Dlrectors ............. ...........22

This report was produced with the assistance of PaulJeser, National Campaign Director;Mark Cohen, Director, Pubfic Relations; leffrey H. Tone, Senior Editor;Martin Schwartz, fut Director, andJill Kurtzman, Executive Secretary.

David Brown, ChairmanCommunications Committee

fhroughthedecades,JNFhasadapteditsactivitiesto fi s national campaign chairman, I never loseI trreet Israels historic challenges. /-\sight of the over-arching purpose of our cam-

JNFs original ficcus was the acquisition of land to defirrcthe boundaries of Israel and to hold it in trust for theJewish people. JNF then began draining swamps,planting forests, building reservoirs, blazng roads, andpreparing the land ficr housing, industry, agriculture andresealton.

Thepeaceprocess will place new demands onJNF, andon our ftrnd-raising activities. My wife and I attendedthe signing of the Israeli-Jordanian peace treaty in theArava, art etrenl whose joy was dimmed by the Ienor-ist bus attack in Tel Aviv. NoW to fufiher Ihe peacetreatywithJordan,JNF will build roads, preparc land inthe Arava, and construct two dams to compensate forwater allocations to theJordanians.

I have taken deep personal satisfaction over this pastyear rntheirrnendous scope ofJNF activities. We areexpanding our many successful programs. We are cuI-tivating new leadership. Our Budget and ConstitutionalCommittees are holding deliberations on matters thatwrll rctnIalze and better insure JNF s futwe.

We ate receiving a<tensive recognition ficr our aclieve-ments. JNF was named recipient of the National fuborDay Foundations Intemational Award ficr, in theirwords, "its outstanding efficrts which foster responsiblestewardship to benefit mankind now and 'trt genera-tions to come."

The idealism of Zornsmis manifest in everyJNF undertaking. True to our history our ideals and our mission,we will continue to serve the land and people of Israeletrery day as the "Guardians of the Promised Land."

paign: to build a strong, thriving Israel.

Five of Israel's ministries, including agriculture,environment, Iabor, housing and tourism, turn toJNF for assistance. There is so much to be done-new dams and reservoirs to be built, new roads tobe constructed, new forests to be planted, new chil-dren's camps to be created, new agricultural andhousing sites to be prepared.

As change sweeps the Middle East, JNF is ready toadvance Ihe peace process by sharing its knowl-edge with Israel's neighbors.

The work of JNF is expanding-but it can do soonly through the contributions of those who believein this great cause. Let us continue to build a cam-paign that reflects our awareness of how crucial ourwork is to every dunam and every cilrzen of Israel.

f\ver the past few years, thousands of immi-lr/grants have arrived in Israel to a welcomeembrace. While we at the Jewish National Fundhave shared the joy of seeing so manY new citi-zens flood Israel's gates, our first concern is devel-oping land to rneel their needs.

Traveling throughout Israel, it is wonderful to seethe JNF earth-moving equipment building reser-voirs and dams, constructing roads and establish-ing recreational sites. From the Negev to theGaIiIee, it's hard to find an acre that has not beenreclairned, cared for, or planted on by the JewishNational Fund. These vital activities have beenbrought about through the dedication and gen-erosity of Israel's friends, in partnership withJNF.

It is also gratifying to see the thousands of newemployees that JNF has hired al the Israeli gov-ernment's request, Io alleviale the unemploymentproblem. Immigrants, newly released soldiersand residents of development towns are lendingforests, reclaiming land, and developing theinfta-structure for tourism projects.

This is a time of greal change for the Jewish peo-ple and Israel. The peace process is movingquickly, affecting every aspect of our workand hei1htening our responsibilities.While we are proud of the achieve-ments set forth in Ihe followingpages, let us resolve to outdo everyone of them and make 5755 ourmost spectacular year evet.

I am pleased to presentJNFs annual report ficr the year15754. In many ways it was a year that saw the worldas we knew it change in fundamental ways. Israel hasestablished diplomatic ties with Jordan, with Moroccoand with Tunisia, and thepeace process is continuing inspite of aLJ. the obstades that have been, and will con-tinue to be, placed in its path.

In this new world, JNF will have a critical role to play.

JNF continues to serve lheqtszens of Israel, tfuough ouraffiorestation programs, tfuough the dams artd reser-voirs that provide water firr agricultural, industrial andresidential use; tfuough the roads that connect outlyingcommunities with mqior population centers; tfuoughthe tourist and recreation areas that boost localeconomies and improve the quality of life; tfuough thearid land and water management programs that havemade Israel andJNF recognnedleaderc in these areastfuoughout the world.

The Intemational fuid Lands Consortium workshop,held in Jerusalem in June and hosted by the JewishNational Fund, attractedrcpreseriatrtres from nearly 20nations and five continents. It was a milestone forJNF,marking the role that we now play in the world arena'ttsharing our knowledge with others, and in doing so be

true to the bibfical injunction to be a light unto thenations.

Everyone was galvan2ed by these detrel-opments. Our campaign excelled inmany areas. Recognlzng the new erathatis nowupon us, wewill continue tostrive to raise the funds that make allour achievements possible. I am confi-

dent that the community will be sup-portive and forthcoming and will make

5755 a banner year ficrJNF and ficr Israel.

OPERATIONThe Mission

PROMISED LAND: 5754

The Jewish National Fund is a trustee of, and link between,the land of Israel and theJewish people.

JNF fosters this bond by reclaiming land for afforestation,housing, tourism, recrealion and agriculture; constructingdams and reservoirs; building roads; providing employment,and promoting Zionist education. JNF's work enhances theenvironment and the quality of life for every Israeli.

The Case

I. WATER

CHALLENGES. Israel uses nearly 100%o of its avalablewaler eachyear.. Competition in the region is keen for this scarce resource.

' Supply is unpredictable.. The nation's aquifers areberngdepleted.. Rains from periodic storms wash away soil and are lost to

the sea.

SOLUTIONS+ Build reservoirs and dams to contain available waters.

$ Improve water management techniques.

> Enhance the quality of water flowing into the aquifers.

* Expand rcsearch in the use of recycled water.

II. AFFORESTATION

CHALLENGESr More Ihart 600/o of Israel is desert: less than 40o/o of thelartd

is habitable.r Desert winds and winter rains cause soil erosion.o Forests are aging and must be rcplerttshed.r Agriculture, industry and housing req'ire sites to be

developed.r Fires, many set by terrorists, have destroyed thousands of

acres of woodlands.

SOLUTIONS+ Halt the expansion of deserts using techniques developed

byJNF.

+ Anchor the soil by planting trees to elimtnate soil runoffand loss.

* Expand existing ficrests and creale new ones.

* Acquire fire-fighting equipment and train personnel in

combating forest fires.

III. INFRASTRUCTURE, TOURISM,PARKS AND RECREATION AREAS

CHALLENGES. An expanding population requires more land.. Accommodate more than two million tourists who come

to Israel.. Parks and rccrealion areas need lo be built or expanded.. Roads need to be maintained and upgraded.. Environmental problems in the Hula Valley must

be resolved.

SOLUTIONS* Develop land for industry, agi.culture and housing.

> Expand and upgrade roads.

+ Creale parks and rectealion areas for tourists and

Israelis.* Refine the Hula Valley project by digging canals,

controlling dust and alleviating soil problems.

IV. EMPLOYMENT

CHALLENGES. Nearly 80,000 new immigrants came to Israel last year.

. Israel's economy must absorb the new immigrants.

SOLUTIONS* Create jobs through the many facets ofJNF's work in

Israel.

D Foster economic growth by deveioping land for industry,

tourism and agriculture.

V. ZIONIST EDUCATION

CHALLENGESo Awareness must be rarsed of the centrality of the State of

Israel to theJewish people around the world.r New immiSrants in Israel rcquire an education in the

language and the land of their new home.

SOLUTIONS+ Initiate educational programs on Israel andJNF.

* Continue the BIue Box tradition in communities, homes

and schools.* Sponsor student summer camp programs.D Expand the National Future Leadership andJNF On

Campus programs.

THE OPL CAMPAIGN 5754Joseph Hess, National Campaign ChairmanPaul Jeser; National Campaign Director

To meel the challenges as JNF enters a new era, funds areraised through several areas, including mqjor gifts, plannedgMng, special events, and the community campaign.

CAMPAIGN RESULTS(All figures are in thousands of dollars.)

MAJOR GIFTS

Mort Naiman, Associate National Campaign DirectorWilliam Lippen Associate National Campaign Director

Major Gifts continues to be an area of enormous potential. Thesuccess of the Major Gifts program was underscored by the factihat 5754 saw nearly an B0 percent increase over 5753, a resultof greater involvement of lay leadership in the solicitaiionprocess; the use of special events, and the use of high profileligures ftkeLady Margaret Thatcher, General Colin L. Powell andBill Cosby to attract a wider universe of donors to theJNF cause.

PLANNED GIVINGCharlotte Jacobson, ChairpersonMatt Bernstein, Director

We closed a record number of indMdual gifts this year. Whilethe gross total was down from the previous year, the numberof donors that are new toJNF increased. The monetary declrneis due to the fact that in 5753 one Qift accounted for almost $2.5million.

Our serninar activity has increased, and we have expandedprint and radio advertising. These activities have heighlenedthe awareness ofJNF in communities across the nation.{Al1 Jigures are in thorrsands,of dolldrs)|l||ll||l||tl

5751 5752 5753 5754

Major Gifts $2,809 $3,r74 $1,9s8 $3,638

PlannedGifts

$5,314 $4,s78 $7,8s1 $s,ss0

SpecialEvents

$2,855 $2,964 $3,866 $4,466

CommunityCampaign

$13,523 $12,485 $12,956 $11,354

Bequests $4,990 $s,776 $6,s51 $s,213

TOTALCAMPAIGN

$29,491 s28.977 $33,182 $30,22r

SPECIAL EVENTSLeonard Kleinman, ChairmanHoward Ingram, Director

Over the course of 5754, nearly 90 dinners were held aroundthe country, some in cities in which lhere are no JNF o{Iices,reflecting the breadth of supportJNF has amongJews every-where. At many of these dinners non-Jews were honoredand participaled in key roles because they support the workJNF is doing in Israel.

Morton Bahr, Dr.Johnnetta B. Cole, Bill Cosby,Joseph CardinalBernardin, Anthony Watson, David Brinkley, Vince Naimoli,Wayne Embry Mayor Dennis and Trudy Archer, Hazel Gluck,Gov. Christine Whitman and Thomas Kenneally were amongthose who were honored or spoke at JNF dinners in 5754.Over 4O,OOO indMduals attended these functions, contributinga total of several million dollars to theJNF cause.

National Special Events Advisory Board

Leonard Kleinman, Chairman Angelo R. MoziloShear, Neuman, Hahn & Rosenkanz, P.A. Countrywide Funding Corporation

Dr. Frank Ellsworth Vincent J. Naimolilndependent Colleges of So. California Anchor industries International Inc

Dr. Bruce Epstein

Dr. Buckner FanningTrinity Baptist Church

David FlemingLatham & Watkins

Jack GallonGallon & Takacs Co.

Gerald GreenwaldTatra

Francis S. GuessIne Danner LompanY

James E. lngramButler & Binion

Stan KrangelTom-Wat

David LawrenceMiami Herald

Harold D. LeuLocal 20, International Broiherhood

of Teamsters

Walter LoebenbergU.S. Enterprises

Morris MassryAlbert, Kirch, Massry & Massry

Terry L. MooreOmaha Federation of Labor, AFL-CIO

Vincent J. Noce, Jr.Roush Products Co., Inc.

Dr. Anthony J. F. O'ReillyH.l. Heinz Company

Faylene OwenMica Consulting Corp.

Marc PerkinsCrown Financial

Bernard RapoportAmerican Income LifeInsurance Company

Jack A. RobinsonPerry Drug Stores. Inc.

John F. SchwegmannSchwegmann Giant Super Markets

Morris SegelsteinItasdale Foods, Inc.

Jeffrey H. SmulyanEmmis Broadcasting

Frank D. StellaF.D. Stella Products Company

Virgil C. SummerSCANA Corp.

Sheldon A. Weinstein, Esq.Young, Conaway, Stargatt & Taylor

Mark YudofThe University of Texas at Austin