job fair
DESCRIPTION
JOB FAIR. JONATHAN FORSBERG JOHN McCARTHY ACCOUNT EXECUTIVE BUSINESS SERVICE REP. WORCESTER SHARKS WORKFORCE CENTRAL CAREER CENTER. In partnership with the Workforce Central Career Center and the Worcester Sharks. VISION. - PowerPoint PPT PresentationTRANSCRIPT
In partnership with the Workforce Central Career Center and the Worcester Sharks
JOB FAIRJONATHAN FORSBERG JOHN McCARTHYACCOUNT EXECUTIVE BUSINESS SERVICE REP.WORCESTER SHARKS WORKFORCE CENTRAL
CAREER CENTER
VISIONWhy a big job fair?Why this venue?What do our
customers expect from a job fair?
What are our resources? How do we leverage them?
VISION Why a big job fair? 1. Serve many customers at once2. Make a BIG public presence Why this venue?1. Validates event, draws the public, marketing What do our customers expect from a job
fair?1. Employers: High foot traffic & quality
applicants2. Job Seekers: High quality companies with
open jobs
VISION What are our resources? How do we
leverage them?1. Your Career Center 2. Your partner3. Your WIB, Chamber of Commerce etc.4. Local Government & EOLWD5. Mass.gov & Job Quest 6. Don’t overuse these resources
BUY IN Your
Managers/DirectorYour business
partner Your staffYour job seekersYour business
customers
PLAN Find your premier
venue Partner with a local
business that has “marquee appeal” and a sense of community
How do you market to employers & job seekers?
How do you keep track of everything?
IMPLEMENTThe DCU Center & Worcester Sharks
connectionKnow business/hiring cycles of your employer
base and take advantage of it.Email, media sites, Twitter, press releasesMaintain a spread sheet, MOSES,
communicate with partner about employers.
DAY OF THE EVENTMaps & descriptions
for staff & customersMeals & WaterStaff located in key
positions Work ShopsHow do you count
1955 (plus) people?Who got hired?
MEET THE WORCESTER SHARKSThe Worcester Sharks are devoted to
providing, in the most fiscally responsible manner, the highest quality sports and entertainment events to the New England community and beyond, through commitment to customer service, community involvement and dedication to excellence.
We are dedicated to building a premier team in the American Hockey League that will perennially contend for the Calder Cup championship and develop future players for the National Hockey League’s San Jose Sharks.
MEET THE WORCESTER SHARKSOwned and operated by Sharks Sports and
Entertainment.Entering 7th Season in Worcester.Play 38 home games at DCU Center from
October through April.Average attendance of 4,500 at each home
game during 2011-2012 Season.
SUCCESS OF PARTNERSHIPWhy a career center and professional hockey
team?Each has own specialties and resources to
contribute to successful event Career Center handled Job Fair logistics Sharks and DCU Center contributed to marketing
and driving foot traffic. Marquee appeal Media outlets
DCU Center handled logistics of foot traffic and setup. Advertising
SHARKS VIEW ON EVENTWin-win for all parties involved.
CommunitySharks offer up to 4 free tickets on
Wednesdays for unemployed.Support of outside resources
Minor adjustments made from first year.Truly incremental business
First time customers to the Sharks and DCU Center.
SHARKS VIEW ON EVENTPositive PR
Telegram & GazetteNECNTwitter
Annual growth expectedIncrease of 50
employers in one year
Increase of 700 job seekers in one year
SHARKS VIEW ON EVENTUnique event
Not your typical job fair
TurnkeyDevelop new fan baseAdded to overall
excitementHockey gameUse of mascot
“FINZ”
NECN VIDEO“75 employers at the DCU Center
represented 2,000 job opportunities at the biggest public jobs fair in Massachusetts.”
http://www.necn.com/searchNECN/search/v/53337563/worcester-mass-sharks-host-second-annual-job-fair.htm