JOB PORTALS VS NEWSPAPER

ADS

Newspaper Ads

Newspaper Ads

Newspaper Ads

Newspaper

Ads

Newspaper Ads

Job Portal ads (naukri.com)

Job Portal ads (timesjobs.com)

Job Portal ads (monster.com)

Job Portal ads (shine.com)

Newspaper ads - Advantages

Reputation Building

Options and Extras

Proactive Audience

Positive Expectations

Newspaper ads - Disadvantages

Shelf Life

Print Size

Declining Circulation

Provincial

Expense

Wrong audience

Length of time

Job Portal ads - Advantages

Online recruitment is cost effective

Online recruitment is quick

Online recruitment gives you a better

chance of success

Online recruitment gives you a bigger

audience

Online recruitment is easy

Job Portal ads - Disadvantages

Many candidates

It won’t always work

Inference

1. Online ads don't grow stale.

2. Online ads are more geotargeted than

offline ads

3. Online ads can be language targeted

4. Online ads can be more content specific

5.Visual Quality and Animation

Inference

Thank You