jobsintheus.com and social media

13
Social Media and JobsInTheUS.com By: Shawn McGowan

Upload: shawn-mcgowan

Post on 02-Nov-2014

631 views

Category:

Career


0 download

DESCRIPTION

Presentation created by Shawn McGowan from JobsInTheUS.com for Social Media Breakfast Maine (SMBME) on the topic of Using Social Media for Recruiting, Hiring and Job Searching. 6/29/10

TRANSCRIPT

Page 1: JobsInTheUS.com and Social Media

Social Media and JobsInTheUS.com

By: Shawn McGowan

Page 2: JobsInTheUS.com and Social Media

Who is JobsInTheUS.com?JobsInTheUS.com (JiUS) HQ is here in Westbrook

We are the owner and operator of state-specific job boards in Maine, New Hampshire, Vermont, and Rhode Island.

We are a wholly-owned subsidiary of the Journal Register Company (JRC) out of Yardley, PA. We offer:

• A simple and cost-effective tool for companies to advertise open positions, market and brand their employment to find the best talent in their local area

• A variety of recruitment services including resume database , background checks, salary analysis, and much more

• Access to a powerful suite of tools for job seekers to use free of charge.

Page 3: JobsInTheUS.com and Social Media

Who is Shawn McGowan?Relationships and trust. This is the bedrock of life.” -

Mukesh Ambani

"You can get everything you want in life by helping people get what they need“ - Zig Zeiglar

“Be candid with everyone” – Jack Welch

“Trust Agents care about the people in the equation. They work to grow relationships that eventually

influence people’s experience with an organization.” – Chris Brogan

Page 4: JobsInTheUS.com and Social Media

So how is JobsInTheUS.com using social media?

Our company hopes to influence decisions of job seekers & companies using social media by:

• Providing Content“We’re a valuable source of information in our field”

• Being present“We’re human! We’re listening. Let’s talk! ”

• Sharing“We appreciate that you recommend us to others”

Page 5: JobsInTheUS.com and Social Media

Providing ContentContent developed internally by our staff and a panel of contributors for our monthly newsletter

(changing to a company blog format very soon)

Page 6: JobsInTheUS.com and Social Media

Providing ContentContent from other HR and career related sources

from alerts, blogs, news sites & aggregators like:

Page 7: JobsInTheUS.com and Social Media

Job Seeker ContentHelpful content via Twitter, Facebook, LinkedIn

• Interview

• Job Search

• Resume

• Cover Letter

• Salary

• Transition

• Tools (ours and others)

Page 8: JobsInTheUS.com and Social Media

Employer ContentHelpful content via LinkedIn, Twitter, Facebook

• News

• Press releases

• Compensation & Benefits

• HR Strategy

• Recruiting & Staffing advice

• Retention

• Tools (ours and others)

Page 9: JobsInTheUS.com and Social Media

Content both sides can benefit from

• Monthly Jobs Report videos, learn more about employment trends as we see them, and find out how your company can sponsor these updates

• News updates of any enhancements to our site, special promotions, and/or technical issues

• Links to events: Listings of local B2B expos, job fairs, and other pertinent events that we host or attend

• Surveys and polls that will help us to better serve our customers, users, and communities

• Featured employers to watch. Your company can be featured here - find out how!

Page 10: JobsInTheUS.com and Social Media

Being PresentReputation management via RSS listening station

(Google Reader, Social Mention, Hootsuite, others)

Discussions on LinkedIn groups

Facebook comments, wall posts, discussions, Trolls!

• Customer Service: Reply, comment or DM us on customer service matters, site suggestions, questions or comments

• We are listening! Comment and interact with us, let us know what you think of our newsletter/blog articles, join a discussion, give us some feedback, and let us know how we can best serve you

Page 11: JobsInTheUS.com and Social Media

SharingShare this buttons on each job on our site make it

easy to spread the word about open positions to any network

Share retweet or reshare others often

Thank everyone for sharing our content and try to return the favor

Page 12: JobsInTheUS.com and Social Media

Helping others helps us tooOur business goals are to drive site traffic and sales leads,

increase job seeker registrations, and generate referral business by way of testimonials, recommendations, and word

of mouth/mouse.Marketing – branding & thought leadership

Public Relations – increased visibility

Customer Service – more contact

By maintaining a social presence online we hope to connect with more potential users & customers to offer them a solution, and keep in touch with current users & customers to provide assistance and ask for referrals.

It is in our best interest to develop & distribute content that aligns with our business and is relevant to our communities and to communicate in an honest and open way with everyone we touch so that we continue to be viewed as a valued company that people can trust.

Social media used in tandem with our field marketing program, Career/Job/College Fairs, Chamber Events, SHRM conferences, Trade Expos we attend in our core states, provides us with a meaningful way to be present and build relationships in areas far from our home office by promoting these local events and our involvement with them.

Page 13: JobsInTheUS.com and Social Media

Thank You!

Follow us. http://twitter.com/JobsInME

http://twitter.com/JobsInNH

http://twitter.com/JobsInRI

http://twitter.com/JobsInVT

Like us. http://facebook.com/JobsInME

http://facebook.com/JobsInNH

http://facebook.com/JobsInVT

http://facebook.com/JobsInRI

Digg us. Stumble us. Buzz us. Follow us on LinkedIn.

We’ll return the favor :)

Blog with us.If you are interested in becoming a contributor to our upcoming

blog please contact me [email protected] or tweet @shonymac