jodee rich: an integrated social media strategy
DESCRIPTION
Jodee Rich, CEO of PeopleBrowsr, presents An Integrated Social Media Strategy at AdTech Sydney 2011TRANSCRIPT
AdTech Sydney – An Integrated Social Media Strategy 1
An Integrated Social Media Strategy
@jyesmith – Weber Shandwick - [email protected]
@spence7zero – Deamon Group - [email protected]
@tbuesing – Publicis Digital - [email protected]
@wingdude – PeopleBrowsr – [email protected]
Brian Katz – New Business – [email protected]
AdTech Sydney – An Integrated Social Media Strategy 2
An Integrated Social Media Strategy
MONITOR REPORT ENGAGE
IS NOT ENOUGH
AdTech Sydney – An Integrated Social Media Strategy 3
An Integrated Social Media StrategyWhy it is challenging:
1. Cross disciplines – PR, Marcom, Sales, Customer Service
2. 10,000 posts/second
3. 1% Gold 100% Real
4. Monitoring in real time, no time for approval
5. 24/7
6. Damage Control
7. Influencers
AdTech Sydney – An Integrated Social Media Strategy
Swinging through the trees…
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Human Socialization
BIG PICTURE
AdTech Sydney – An Integrated Social Media Strategy
Emerging from the jungle with Language…
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BIG PICTURE
AdTech Sydney – An Integrated Social Media Strategy
Thousands of years later we wrote it down…
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BIG PICTURE
AdTech Sydney – An Integrated Social Media Strategy
PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory
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BIG PICTURE
AdTech Sydney – An Integrated Social Media Strategy
A collective stream of intelligence…
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BIG PICTURE
AdTech Sydney – An Integrated Social Media Strategy
Viral Streams will add light fiber power to the Collective Intelligence
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Human Connectedness
AdTech Sydney – An Integrated Social Media Strategy 10
LITTLE BROTHER
Connected Little Brothers will be a higher intelligence than Big Brother
AdTech Sydney – An Integrated Social Media Strategy 11
SENTIMENT BREAKING TRENDS
CONNECTEDNESS
PERSONA
RELEVANCE
TRUST
SOCIAL VECTORS
INFLUENCE
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OVER THE NEXT 24 MONTHS..
The Social Graph will be replaced by the..
Interest Graph – Influencers and Authorities
AdTech Sydney – An Integrated Social Media Strategy
Find Conversations
Extract@Names
Sort
Calculate Connections
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An Interest Graph is...A grouping of champions
A champion is...An influencer who has a wide audience of friends who are discussing a relevant topic
SOCIAL VECTORS
AdTech Sydney – An Integrated Social Media Strategy 14
@[email protected] www.bit.ly/PBAdtechSy
SWINGING THROUGH THE TREES…LANGUAGE EVOLVED
Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions