jody becker
DESCRIPTION
experience designTRANSCRIPT
Guild, New York, NY - March 2014 - June 2015
Project Manager
Project Management of experiences, ranging from event launches,
boutique luxury mill-work, fl agship brand initiatives, and retail
promotions. Responsibilities included meeting client expectations
for budget, vendor management of internal and external
production, time-line, developing the scope of the project, and
managing the launch and install success.
Macy’s Inc., New York, NY - Jan2011 - March 2014
Planner / Designer
Project Management of cosmetic and women’s shoe projects under
specialty and vendor funding across 800+ locations. Responsibilities
include budget, time-line, design criteria, contract review with
vendors, and . Scope ranges from marketing launch installations to
vendor re-fl ows of entire fl agship departments.
Emersion Design, Cincinnati, OH - Jan 2009 - March 2009
Cooperative Education (COOP)
Contributed to the development and production of a variety of
corporate, government, and non-profi t design with special attention
to meeting LEED requirements and recycled products. GSA and
budget materials were a strong consideration.
Callison Architects, Seattle, WA - June 2008 - Sept 2008
Cooperative Education (COOP)
Designed concept and presentation of department store
remodeling, and fi xture designs for international retail clientele.
Fitch, Powell, OH - March 2007 - March 2008
Cooperative Education (COOP)
Developed Mood Boards, Photoshop and Viz renderings, and
compiled presentations for retail clientele. Worked consistently
with an interdisciplinary team of graphic designers, marketing, and
product designers.
Interior Architects, Washington, DC - June 2006 - March 2007
Cooperative Education (COOP)
Responsible for organization and collection of data for a fi ve million
square foot feasibility study. Created presentations, furniture
specifi cations, construction documentation, and materials selection.
Government and corporate clientele.
Michael’s Arts and Crafts, Columbus, OH - August 2009 - Dec 2010
Certifi ed Framer
Provide customers a design to enhance multiple types of artwork,
with special consideration of preservation and budget.
Work E xper ience:
Specia l S ki l ls :
860 Marcy Ave. #4H
Brooklyn, NY 11216
740 334 3704
p
Adobe Creative Suite, Microsoft
Offi ce, Graphic Presentations,
Auto-Cad, Sketch-up, 3D Studio,
Micro-station, Form Z, Mac and
PC operating systems, hand
drafting, marker renderings,
wood shop, construction craft.
Awards and Act iv it ies:NY Cares, Special Olympics
Volunteer, Dean’s List,
University of Cincinnati
Cincinnatus Scholar, Licking
County Foundation’s Kenneth
Johnston Scholarship, Drawing
teaching assistant. I am an
avid swimmer, biker, hiker,
and a lover of the outdoors and
comedy
University of Cincinnati, Cincinnati, OH
College of Design, Architecture, Art, and Planning
Interior Design, Cooperative Education (COOP)
Denmark Institute for Study Abroad (DIS), Copenhagen, Denmark
Summer Program for Interior Design
Ohio State University Newark Campus, Newark, OH
Post-Secondary Academy
Newark High School, Newark, OH
Education:
References:Available upon request
J o d y B e c k e r
Pop Up Retail shop in collaboration with Howard
Hughes Studios and Women’s Wear Daily in the
South Street Seaport, NY. Project goal was to create
a new and exciting space to revitalize the Seaport
as a commerce destination. Inspiration was taken
from the shipping history of the area and used to
inspire the retail environment.
Th e fi rst fl oor is primarily a retail shop with a
small beverage service. Th e top fl oor being a gallery,
retail, and small development space for promotion
of the revitalization of the neighborhood.
Materials consisted of powder-coated metal,
maple with dull clear coat, nautical rope, and
rusted, weathered steel. New York, NY, 2015.
P o p U p S h o p
Shown are photos of completed installations.
(adjacent) Graphic Design and composition for
Elevator entrance in offi ce sharing space. Design
and fabrication all produced in house to represent
a found elevator engineering drawing in the
renovated building. Direct to surface printing on
copper, hot-rolled steel and Plexiglas with custom
standoff s. New York, NY, 2014.
(opposite) Initiative for World Basketball Festival
and branded shoe launch in Chicago Flagship
location. Floating wood fl ooring installation,
perforated aluminum panels, painted black with
mirror Plexiglas backer, mirror Plexiglas cabinetry
with direct to surface printing applied on top, gloss
fl oor grade die cut vinyl graphic, and mirror vinyl
banners with graphic print. Michigan Ave., Chicago,
IL, 2014. IL, 2014
D e c o r
Shown are photos of completed installations in
fl agship retailers.
(above) Resort fashion launch window display.
Custom weathered paint fi nish built to seamless
interior with a shading eff ect to impose a depth to
the window. Latex paint with water wash eff ect on
weathered medium density fi ber board. New York,
NY, 2015.
(adjacent) Leather goods launch fl agship window
display. Painted faux leather on woven sintra.
Tory Burch at Madison Ave., New York NY and
Georgetown, Washington, DC, 2014.
(opposite) Athletic store re-opening with rotating
triptych window display. Printed vinyl on substrate.
Boston Massachusetts, 2014.
F l a g s h i p W i n d o w
Shown are photos of completed vendor
installations in fl agship and high level doors. All
projects required coordination with the design
teams for each brand, Macy’s merchant teams,
Macy’s construction, and the store management
team. I was responsible for the budget, design
review, scheduling, and communication of all
details.
(adjacent) Dior at Macy’s State Street, IL 2013.
Inglot at Macy’s Herald Square, NY 2011.
(opposite) Clinique at Macy’s State Street, IL
2013. Shiseido at Macy’s Union Square, CA 2013.
Michael Kors Footwear at Macy’s Ala Moana, HI
2013.
F l a g s h i p V e n d o r S h o p s
Macy’s collaborated with MAC cosmetics to
install freestanding stores in conjunction with
our sales teams to increase sales and provide the
environment expected from the MAC customer.
Th e projects required coordination of design review
with our merchant team, MAC sales, MAC store
design, Mall Management and the architects.
(adjacent) Photos included are of the fi nal product
for MAC at Fresno Mall. Th e sketch above is a
design iteration to correct the visibility of the MAC
logo with in the Mall.
(opposite) Sketches used to communicate with
MAC store design on plan modifi cations to use
the existing angles of the leased space. Plan shown
below is the fi nal fi xture layout for MAC at West
Covina Mall.
M A C i n F r e s n o
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M A C a t W e s t C o v i n a
My Senior project was based on the need to keep
music education in young people’s lives despite the
growing fi nancial burdens on public schooling..
Noise is a music community learning center, in
Cincinnati’s Over-the-Rhine neighborhood, to
promote quality education and individual goals
in young student’s lives. Music can enhance the
lives of people in all generations, either through
listening, learning, sharing, or performing. It
connects children and adults to a module that
promotes self-teaching through their training in
music. As a community center it will be used to
enhance the lives of people who live around it,
mostly serving the students whose schools cannot
provide them with music training.
N o i s e
Noise contains three key spaces, the lobby, practice
rooms, and auditorium.
Th e lobby and public space provides a meeting room
for the community, reception after performances
and organizes people where to go. Th e director of
the space is needed to keep track of scheduling and
his or her offi ce allows an open view of the space.
Th e practice rooms face the street and are easily
modifi ed with curtains and a variety of lighting to
give the person or group the intimacy and comfort
level they need. Th ere is storage available to the
patrons who may not have permanent equipment
and would need to borrow chairs and stands.
N o i s e
“Music is the voice of the people,
expressing the moods, the hopes, and
the dreams of an entire country in a
universal language not entirely based on
words. It is the expressive essence of a
nation capable of uniting, and breaking
down barriers which mere words
cannot. Music unifies and transcends
the boundaries of language, politics, and
cultures. Music can enrich the soul, lift
the spirits, inspire and enlighten. Music
belongs to everyone.”
- American Classical Music
Hall of Fame
N o i s e
Th e auditorium is placed in a three story space in
the center of the building. Using a four foot grid
that allows for fl exibility to move the risers. Th e
stage is placed in the center and can be viewed from
either both sides for a grand performance or can be
divided into two stages in order to have a smaller
more intimate performance or a dress rehearsal
during the day.
Th e feel of the space is informal with an open fl oor
plan and simple features. But the fi nished wood
and sculpted perforations give a refi ned quality to
the space. Th e perforations also give the walls a
texture and allow for sound to be absorbed into the
space rather than bounce back and echo. Absorptive
material is placed behind them to ensure there
is no echo. Similar to an instrument the form is
determined by the need.
(right) Photo of model showing the lighting eff ects
of a night time performance.
(above) Section showing the path of travel from the
street to the auditorium.
N o i s e
Th e Boomer Community project was an elective
based in the Neihoff Urban Studio, part of the
Center for Community Engagement. Myself and
a team of interdisciplinary students, in business,
architecture, and nursing, created a housing option
around the University of Cincinnati that would
serve an untapped marketing group, retirees and
empty nesters of the boomer generation who desire
to live in an urban context. We used our faculty’s
research, site visits, and focus groups to learn about
the health care, safety needs, marketing trends,
and current housing options available. Our goal was
to create a viable option with aging-in-place and a
focus on learning and vitality.
(far right) Poster of contribution to the Friar’s Site;
was the commercial promenade.
B o o m e r
Niehoff StudioCollege of Design, Architecture, Art, and PlanningCommunity Design Center
Jody BeckerElizabeth RajalaJohn Stoughton
Spring Quarter 2008
Niehoff Urban Studio 2006 - 2008
Uptown ‘Boomer’ Community Friars Green - Promenade
W. McMillan St.
Oh
ioA
ve.
Vine
St.
Lyon St.
W.Hollister St.
Perspective from West McMillan
Site Massing Site Diagrams
Ground Plan
Tone Image
Balcony Plan
NN12 60
4 28
The retail area is at the most north location, adjacent to the high street activity, and encourages the surrounding residents to participate in the space. The promenade street continues through the back of the site, connecting the urban and hillside fabric of the neighborhood. This space does not allow access to cars and will bring a walkability lifestyle to the community by providing for daily basic needs, as well as, innovative programmatic spaces that link the community to the university.
The Friar’s site is on the edge of many different neighborhoods, Mt. Auburn, CUF, and Clifton Heights. There also is a diversity of edification, the University of Cincinnati, Christ Hospital, Hughes High School, many historical buildings, multi and single unit housing, public green space, and retail. The Friar’s site bridges all of these different typologies together and has a variety of edge conditions that the program must respond to. This creates three different zones and levels of privacy, the most public opening up to the University side and retail street and the most private being in the hillside and green space. The site plan is able to take advantage of these and provide many different housing types, and programmatic space, while maintaining a cohesive community to itself and with the surrounding neighborhood.
The promenade is a space that promotes large amount of activity and movement, as well as, allows for the residents to sit back and enjoy the activity around them. The brick paver areas delineate a retail and sheltered zone, while the concrete pathway serves as an access to the more private side of the community. The balcony level increases activity and services and also allows residents to perch and watch the street activity. Featured in the space is an underground parking structure, residential units above, stores, eating venues, a green roof, and natural water and plant features.
Features of sustainability are green roofs, walkability to services, use of daylight, bicycle storage, and local materials
The left image is taken from Quebec, Canada and was well received by our focus group. Participants responded to several desirable features:
Courtyard
http://www.flickr.com/photos/paytonc/26529876/
‘neighborhoody’ feel
Brick streets
Sense of community
Perspective looking towards West McMillan
Medium scale
Communities
Public vs. Private
B o o m e r
As a cooperative education student, I contributed
to Fitch’s design team by sketching out ideas and
making presentation drawings. Here are some
examples of the diff erent types of drawings. All
of the work is retail related consisting of shop in
shops, specialty stores, and some food eateries.
(above) Some dressing room ideas that were
presented to the client.
C o n c e p t S k e t c h e s
(above)Th ese are some fi nal fi xture concepts for
beauty products that were presented to the client
and eventually implemented. Th e drawings were
created in Auto-desk Viz.
(right and left) Some iteration sketches that were
used to brainstorm ideas and design concepts
within the offi ce team.
C o n c e p t s k e t c h e s
Th e following schemes are for a handbag company
called Matt & Nat. Th e goal was to explore diff erent
fi xture methods. All of their products are made
from environment and animal friendly materials,
and was infl uential in my concepts.
(above) Th is scheme was made from, Eco-friendly,
cardboard and utilized condensed shelving to
reduced the amount of stuffi ng that would be
needed in the bags.
(right) Th is natural theme created an organization
based on color, simulating a fi eld of fl owers and
the natural tone of the brand. Th e wall is a graphic
with strings overlaid for texture and the gondola
fi xture’s are extend-able poles with hooks fastened
to them.
M a t t & N a t
While studying abroad in Copenhagen, Denmark
with the Danish International Study program, I
designed a library and community center. Th e
plan is open and allows the users to fl ow easily
throughout the space. So, when using the library
area, they can have visual contact to performance
and cafe area. Simplicity is used to allow the users
to adapt the space to their preferences.
(above) A nighttime rendering from the exterior.
(right) Section showing the roof modifi cation, with
added clerestories to brighten the space.