joe kraus supernova 2008
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joe kraus
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social
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is the new black
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killer apps
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®
friendster
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3 trends
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1. information discovery is changing
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status messages
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This is the best candy place I know of... For one birthday I bought Angie a 25 pound box of them.
http://www.oldtimecandy.com/
I *love* Valomilks, which you can't get anywhere else. Basically the sweetest thing on the planet.
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11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company
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11:25 AM Katie: http://idreamofcake.com/ ask shinmin to make you something special. she is friends w/ marissa and marissa invested in the company
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2. how we share is changing
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active
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passive
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motivations for sharing
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What are my friends up to?
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Keep my friends posted
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Extremely interested in what my friends are doing
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Convinced my friends are uninterested in me
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High social activation energy for the sender
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“Look at me!”
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“I’m important”
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Result: we share a lot less than we could/should/want to
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Example
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‘I didn’t know Joe got a new car’
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“I’m not that self-important”
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separating access from notification
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Clay Shirky: “publish, then filter”
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result? we share much more
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3. Social sites to social web
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“social”
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“do”
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site
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transition
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user-generated content
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“do”
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site
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concept
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social
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site
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Web-wide concept
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IdentityAuthorization
Apps
OpenIDOAuthOpenSocial
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Google Friend ConnectBringing Friends to Every Website
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IdentityAuthorization
Apps
OpenIDOAuthOpenSocial
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3 trends
• Discovery: from solitary to social• Sharing: from active to passive• Social: from site to web-wide