john mayer report
DESCRIPTION
Campus Circle's online and print marketing campaign for the release of John Mayer's CD, Battle Studies.TRANSCRIPT
![Page 1: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/1.jpg)
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
John Mayer ProjectOnline and Print Campaign
DMA: Los Angeles Music Sales Manager: Jon Bookatz
![Page 2: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/2.jpg)
Overview of Campaign
• Campus Circle promoted therelease of John Mayer’s newCD, Battle Studies byintegrating print advertisingwith online marketing andstreet marketing components.
• The following report is a recapof the campaign we did forColumbia Records.
![Page 3: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/3.jpg)
Website Banner Advertising
![Page 4: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/4.jpg)
Newsletter Banner Ads• Banner ads for John
Mayer appeared in ourweekly email newsletterfor 2 weeks.
• Stats on the emails
• 11/26 Email• Sent: 24,631• Opens: 2,304
• 11/19 Email• Sent: 24,916• Opens: 2,725
![Page 5: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/5.jpg)
Social Media Outreach
• Campus Circle disseminated the cover story we did on John Mayer through our SocialMedia entities including Twitter, Facebook and Myspace.
![Page 6: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/6.jpg)
Sweepstakes Page
Total entries: 1,006• Opt-ins: 88• Page views: 2,091
![Page 7: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/7.jpg)
Sweepstakes Stats Page Entrants for the John
Mayer sweepstakes fitthe following profile:
• 26% - 18 to 34• 58% - female• 65% - Caucasian• 33% - Students• 26% - Working
![Page 8: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/8.jpg)
Online Editorial• An interview with John Mayer
appears on the website.• To date, the interview has
been viewed over 800 times.
![Page 9: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/9.jpg)
Cover of Campus Circle• Print Campaign
• John Mayer was featured on thecover of Campus Circlenewspaper.
• Campus Circle is distributed toover 800 retail outlets and 40schools in the greater Los Angelesarea.
• Readership: 90,000• Weekly Circulation: 30,000
![Page 10: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/10.jpg)
Newspaper Interview• Print Campaign
• The John Mayer interview thatappears on our website wasreprinted in our newspaper.
• The newspaper layout is set-up ina way that mirrors our websitelayout to an extent.
![Page 11: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/11.jpg)
Print Ad for John Mayer• Print Campaign
• The print ad for John Mayer’snew CD appeared in ourpublication for two weeks.
![Page 12: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/12.jpg)
Street MarketingCampus Circle hand to hand distributed John Mayer issues at our events.
![Page 13: John Mayer Report](https://reader031.vdocuments.net/reader031/viewer/2022013112/568c4bf11a28ab49169e2ef5/html5/thumbnails/13.jpg)
Street Marketing