john o'neil johnson toyota marketing audit

John ONeil Johnson Toyota


Kendall Allen, Katharine Liang, Lance Mengel


Mission Statement: Provide the finest, comprehensive automobile dealership experience available by looking throughthe eyes of our customers

Meet The Staff!

History: Celebrating it's 21st Anniversary in 2011, John O'Neil Johnson Motor Company, specifically Toyota, is a name that has been associated with Meridian, MS,for over a century.

Current Customers

New & Used CarsRegional MarketInternational CustomersPotential MarketsIncrease Used Car SalesOnline Sales94- 96% of customers shop online

Competitors

In the car business, your biggest competitor is the guy down the street.

Herrin-Gear of Jackson, MSToyota of Hattiesburg, MSLouisville Toyota, MS

Pump-in vs. Pump-out Employee Training

Current Marketing Strategies

FacebookTwitterYouTubeInstagramEmail ServiceVass Pages.com & Paid ReviewsGoogle Places

Marketing Plan Analysis

Successful

Not Successful/NeedsImprovement

FacebookTwitterVassPages.comEmailService

YouTubeGoogle Places

What is missing?

Our Suggestions:

HootsuiteSocial media management system for brand management.Supports social network integrations for Twitter, Facebook, LinkedIn, etc. FacebookPaid Promotion AdsGoogle AdWordsVassPages.comGoogle Places

Ill tellyoua lot more about [thedealership]if youll buy a car from me.Neil Johnson, General Manager of JohnONeil Johnson Toyota

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Blues

101801.305